Remove 2022 Remove Advertising Remove Millennials
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Australian social media demographics to inform your strategy

Sprout Social

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z 64
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The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Let's dive in.

Gen Z 128
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Mobile leads growth in the expanding in-game advertising industry

Martech

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Gen Z 136
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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail 98
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022. Short-form video is the most popular and effective social media format in 2022.

Gen Z 139
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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

If you’re looking for higher-spending millennials, for example, try Pinterest. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. As of January 2022, Pinterest ranks as the 14th largest platform in terms of global active users. The platform’s 3.1%