Hubspot Marketing

DECEMBER 6, 2022

In this post, we’ll explore the requirements for YouTube advertisements by covering the following. Then, you’ll choose which type of advertisement you want. Ad formats are determined by the advertiser and may vary based on which delivery option is selected. So what are your options for advertising on YouTube?

Advertisers 143

Advertisers Advertising Millennials User-Generated 143

Hubspot Marketing

MAY 9, 2022

So, what are the best times to post on each social media channel in 2022? In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on Instagram.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%.

Gen Z 79

Gen Z Social Media Marketing Transform Marketers 79

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

JANUARY 16, 2023

Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. In 2022, the influencer market in the U.S. 72% of Gen Z and Millennials follow influencers on social media. In 2022, the influencer market in the U.S. was valued at a record 16.4

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Statista ) In 2022, X made $4.73 Statista ) In 2022, X made $4.73

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. TikTok ads come with simple, powerful tools to help you advertise to millions of users. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. Run TikTok ads.

Gen Z 134

Gen Z Affiliate Marketing User-Generated Promotion 134

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., Put values first.

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Hubspot Marketing

OCTOBER 27, 2023

dollars in 2022. Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Insider Intelligence , 2022) Chinese consumers spent $352 Billion on all social commerce in 2021. dollars in 2022. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

FEBRUARY 28, 2023

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. But data suggests marketers invested more in video content creation in 2022. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% are 50 and up.

Millennials 127

Millennials Gen Z User-Generated Marketers 127

Econsultancy

JANUARY 27, 2022

With more adspend on digital, greater regulation, social and live commerce, and deeper levels of consumer engagement – 2022 could be the year the influencer industry grows up. One-off posts are now recognised merely as advertising rather than influencer marketing. Social Media Platforms Overview Best Practice Guide.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Advertising.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

MARCH 20, 2023

its easier to order snack wraps than it is to get these tickets — McDonald's (@McDonalds) November 17, 2022 Another valuable opportunity is to create funny video content, which is actually the most likely to go viral. Using high-quality images and visuals for in-store advertisements to attract visitor attention. Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. minutes a day on Instagram in 2022. As of May 2022, Instagram’s own account has 504.37 Source ) 3. Source ) 4. Source ) 5.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

SocialPilot

JANUARY 16, 2024

Roughly 215 million new users have joined social media over the past 12 months (since October 2022). SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Facebook has over 10 million active advertisers as of 2023.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. How are Marketers Performing in 2022? But in 2023, half of marketers say these goals will change.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 98

Gen Z Millennials Law Fashion 98

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). But ultimately it comes down to whether TikTok is an effective platform for your brand.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) Consumer Behavior and Demographic Ecommerce Statistics 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022. Business Insider , 2022)

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

SEPTEMBER 13, 2023

On average, Americans who shopped during the 2022 holiday season intend to spend 39% less this year. This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way.

Gen Z 128

Gen Z Shoppers Retail Price 128

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. If you sell to Gen Z or even Millennials, it's definitely worth a shot!

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

JANUARY 9, 2023

The platform was launched in February 2022 and is invite-only for now. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. As of June 2022, YouTube Shorts has amassed 1.5

Gen Z 131

Gen Z Marketers Marketing Millennials 131

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A great payday for the founders, recent college grads, although as of Q4 2022, Reddit now has an estimated value between $10-15 billion USD. Advertising. What is Reddit? subreddits?

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hootsuite

DECEMBER 10, 2019

The Facebook Group includes no product placement posts or advertising. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents).

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 97

Gen Z Millennials Shoppers User-Generated 97

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. In one 2022 ad, the company pokes fun at targeted ads.

Branding 143

Branding Millennials Fashion Communications 143

Neil Patel

JANUARY 20, 2022

One of the top benefits of advertising on social media is you are able to target specific audiences with your ads. In this live webinar , Neil will highlight unique strategies for advertising on Facebook, Instagram, SnapChat, LinkedIn, TikTok, YouTube, and LinkedIn. Why Having a Social Ads Strategy Is Important.

Gen Z 92

Gen Z eCommerce Millennials User-Generated 92

Spiralytics

FEBRUARY 7, 2023

million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% million users in the Philippines in early 2022 – DataReportal YouTube had 56.50 One example is Instagram reels.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

JULY 14, 2022

— Apollo (@ApolloArtum) June 27, 2022. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. They predicted it.

Branding 135

Branding Fashion Gen Z User-Generated 135

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Then, consider mobile behavior.

Real Estate 116

Real Estate Millennials Analytics Advertisers 116

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 81

Marketing Strategy Gen Z Finance Social Media Marketing 81

Hubspot Marketing

MARCH 14, 2023

Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. billion daily active users as of Q1 2022.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. spending on influencer marketing is set to surpass $3 billion for the first time in 2021, and to top $4 billion in 2022. Source: Advertiser Perceptions.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sales Force: CMO

AUGUST 10, 2022

Check out the 2022 Holiday Planning Guide for Retailers for tips that spread joy all year long. That’s especially important for millennial and Gen Z shoppers who value exclusive access to limited-edition products and experiences nearly two times more than Gen Xers and baby boomers. Make the holidays happier for shoppers. Get the guide.

Shoppers 98

Shoppers Gen Z Retail Millennials 98