Martech

JULY 14, 2022

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Processing.Please wait.

Shoppers 117

Shoppers Retail Price Promotion 117

Ariyh

JULY 24, 2023

Start off by optimizing your prices, with Ariyh’s Playbook of Pricing & Promotions (more playbooks coming soon!). The email includes a few recommendations for similarly priced options of different sneakers. Journal of Retailing and Consumer Services (July 2022). Not in Ecommerce? You think, why not?

Shipping 52

Shipping eCommerce Logistics Retail 52

Ariyh

JUNE 19, 2023

They’re promoting their new book. Previous insight: Disappearing content is more memorable (more insights here ) Headphones persuade better than speakers Channels : Audio Ads | Podcasts | Ads | Retail Stores For : B2C Research date : April 2022 📈 Recommendation Try to get your audio messages (e.g.

Retail 57

Retail B2C Price Advertising 57

Ariyh

JULY 31, 2023

📝 Intro “Sale ends in 2 hours, 6 minutes, & 52 seconds” You’ve probably seen a limited-time promotion like this before. Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C.

eCommerce 52

eCommerce Retail Promotion B2C 52

Ariyh

MAY 1, 2023

Use fast videos to highlight features and price. Journal of Marketing Research (December 2022) 🏫 Researchers SungJin Jung. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

Price 57

Price B2C Product Market Research 57

Ariyh

APRIL 10, 2023

On top of this, buyers of products with sustainable or ethical benefits tend to be more educated and have higher incomes - so they are less price sensitive. ✋ Limitations From this analysis, it’s unclear whether higher revenues are due to more sales or higher prices than average. Your revenue will likely be higher.

Product 57

Product Price B2C Food 57

Ariyh

APRIL 17, 2023

messaging, pricing, referrals) - using 1,000s of the latest scientific studies. Previous insight: Sustainable products have higher revenue (more insights here ) Influencers with 100K-500K followers have the most cost-effective engagement Channels : Social Media | Content | Influencer Marketing For : B2C. Sounds interesting?

Price 57

Price Finance Influencer Marketing B2C 57

Ariyh

FEBRUARY 27, 2023

Research found that 90% of the sales increase they caused was from people buying products not in promotion. Italian chocolate brand Raffaello ran a holiday promotion inviting customers to develop postcards with their friends and loved ones to redeem coupons. Journal of Marketing (September 2022) 🏫 Researchers Eric Fang.

Price 52

Price B2C Promotion eCommerce 52

Martech

SEPTEMBER 26, 2022

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week. With so many consumers planning to begin their holiday shopping in early fall, marketers should increasingly move toward promoting holiday shopping year round. How marketers should respond. Why we care.

Shipping 106

Shipping Marketing Marketers Price 106

Ariyh

FEBRUARY 20, 2023

Previous insight: Use ‘gifts’ to reduce product returns (More insights here ) Measure your product in pieces (not weight or size) to increase its perceived value Channels : Product | Packaging | Pricing For : B2C. Journal of Consumer Research (March 2022). standardized unit) was more prominent. .

Price 52

Price B2C Food CRM 52

Ariyh

JULY 10, 2023

Statista, 2022 ) You guessed it. Researchers analyzed ~175,000 orders from ~5,300 customers of a large Asian B2C retailer. Request pricing for your business This announcement was sponsored. Price it attractively. Check out the report Want to sponsor Ariyh? Here’s all you need to know. Shipping fees. The result?

Shipping 40

Shipping Non-Profit Retail B2C 40

Ariyh

MARCH 27, 2023

Journal of Consumer Research (May 2022). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? I’ve opened up new sponsorship slots up to July 2023. They usually sell out fast.

Food 52

Food Price Copywriting B2C 52

Martech

MARCH 22, 2023

This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. increase over 2022, according to the Federal Reserve Bank of New York. Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey.

Shoppers 86

Shoppers eCommerce Price Promotion 86

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

JANUARY 23, 2023

Journal of Consumer Behaviour (December 2022). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? 🔍 Study type Online experiments.

Product 52

Product B2C Price Analytics 52

Ariyh

JULY 3, 2023

Previous insight: (Mildly) surprising copy converts better (more insights here ) Customers are more likely to leave a review if you delay asking for one Channels : Reviews | Ecommerce | User Experience For : B2C. Journal of Marketing (November 2022) 🏫 Researchers Miyeon Jung. Sunghan Ryu.

B2C 57

B2C Price Food eCommerce 57

Ariyh

DECEMBER 5, 2022

✋ Limitations This research focused on mid-priced, for-profit companies. Journal of Marketing Research (August 2022). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh?

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Customers.ai

MARCH 2, 2022

Why Influencer Marketing Is Important in 2022. When evaluating the best influencer marketing platforms for small businesses, we evaluated them based on the following guidelines: Well-reviewed by users Effective for discovering and analyzing influencers who are a good fit for your brand SMB-friendly pricing.

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Ariyh

JANUARY 9, 2023

Saying “It’s usually better” backfires and hurts your sales Channels : Messaging | Sales | Marketing communications For : Both B2C and B2B Research date : June 2022 📈 Recommendation Don’t point out “It’s usually better” or “It can be better” when presenting or selling something.

Real Estate 52

Real Estate Price B2C Market Research 52

Ariyh

MARCH 14, 2023

Channels : Sales team | Customer service | Product recommendations | Influencer marketing For : B2C. Can be tested for B2B Research date : June 2022 📈 Recommendation Give customers recommendations about whether to pair (or not) different products (e.g. Journal of Marketing Research (June 2022) 🏫 Researchers Jennifer K.

Product 52

Product Fashion Direct Mail B2C 52

Ariyh

NOVEMBER 28, 2022

Previous insight: Where you should display your price (150+ more insights here ) Respond with humor to rude complaints on social media Channels : Complaint handling | Customer service | Social media For : Mostly B2C. Journal of Interactive Marketing (October 2022). A new study found that meat-eaters will be 2.6

Price 52

Price B2C Food Digital Marketing 52

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Ikea Steps by Mother Broadcast Broadcast marketing is any company promotion that happens on TV or radio.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. billion daily active users as of Q1 2022. Sharing links to enticing content like an interesting blog post will not only promote sharing, but also lead people directly to your site. Pricing: There are free and paid tiers.

Gen Z 113

Gen Z User-Generated Social Media Marketing Millennials 113

Ariyh

MAY 15, 2023

Now, on to today’s insight 👇 📝 Intro Almost 70% of items people place into their online carts are abandoned and never bought ( according to Baymard Institute , 2022). Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? The top reason is a long and complicated customer check-out.

Retail 57

Retail eCommerce Shoppers Shipping 57

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. billion by 2022, the competition is becoming even more fierce. It has developed into a software sales and pricing model as well. While the SaaS market is predicted to grow to a staggering $220.21 Keep reading to see it!

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Customer loyalty 111

Martech

JULY 12, 2022

Online was still growing at a much faster rate than in-store in January and February 2022,” said Jashinsky. “In Most importantly, higher prices on pretty much everything may mean people won’t spend as much. Increase prices are just one of the things weighing on retailers’ right now. Holiday 2022 preview.

Retail 85

Retail eCommerce Energy Price 85

Ariyh

DECEMBER 12, 2022

Channels : Brand design | Website | Retail store | Social media | Ads | Packaging | Marketing communications For : Both B2C and B2B Research date : November 2022 📈 Recommendation If people mainly buy your product because it is effective, safe, and reliable (e.g. Journal of Marketing (November 2022).

Branding 52

Branding B2C Fashion Price 52

Use Insider

FEBRUARY 17, 2023

That’s why we’ve been recognized as a leading personalization engine in Gartner’s 2022 Magic Quadrant and as the top eCommerce personalization software in G2’s Grid. The price range they’re looking at. For instance, Adidas used our segmentation capabilities to show targeted promotional offers to different customer segments.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Hubspot Marketing

DECEMBER 13, 2023

It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services. What we like: Pixated's bold performance-driven approach and pricing means they have skin in the game.

Inbound Marketing 77

Inbound Marketing PR Manufacturing Marketing 77

Exposure Ninja

JUNE 29, 2023

(And Why It Matters For Your Business) Ethical marketing is used to describe any marketing activity that not only promotes your products or services (which are produced or carried out in an ethical way) but also promotes environmental or social causes your business cares about. That said, you don’t have to stick to one cause.

Food 52

Food Health Marketing Marketers 52

CXL

OCTOBER 16, 2022

Be sure to also account for product prices and customer lifespans when assessing your data. The calculation is more complex for products with free trials, starter promotions, and freemium models as there are longer delays between acquisition spending and customer conversion. Total spend on acquiring customers. Image source ).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

APRIL 5, 2023

While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. That could include popular topics, content formats, or even time of promotion. But your homepage, pricing page, About Us page, and other informational pages may be helping too.

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. That strategy should define your brand and promote customer happiness. Why We Compete at The Data Open. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. additional rise in 2022. year-on-year to total $771 billion. reported in 1988.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. This puts CX above price and other traditionally critical factors. Or maybe you want to promote a culture of great design and innovation.

Customer 99

Customer CMO Customer Journey Non-Profit 99

Marketing Insider Group

FEBRUARY 5, 2024

alone boasts approximately 32 million bloggers as of 2022. DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. SEMrush) The U.S.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Litmus

DECEMBER 15, 2021

Cynthia Price, VP of Marketing at Litmus. Best B2C Email : Alterra Mountain Company. Best B2C Email. TikTok and email to promote modular homes? and revenue GmbH – Best B2C Email and Best Agency Email. Congratulations to our winners and we look forward to seeing what kind of creative ideas you submit in 2022!

B2C 98

B2C Food Email Marketing Health 98