Hubspot Marketing

MAY 27, 2024

In this post, I’ll share 30 hidden messages in the logos of well-known brands. Hidden Messages in Popular Logos Here are some of the most thoughtfully crafted logo designs that convey hidden messages about the brand's history, values, and vision. It implies that whatever you’re looking for, Amazon is the place to find it.

Branding 103

Branding Automobile Transform Manufacturing 103

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Other folks on Instagram can tag products too.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 124

Shoppers Retail Finance Shipping 124

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram.

Market Trends 121

Market Trends Marketing Marketers Affiliate Marketing 121

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 125

Branding Communications Health PR 125

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 106

Gen Z Product Millennials Retail 106

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 129

Branding Fashion Gen Z B2C 129

Hootsuite

JANUARY 10, 2022

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest users want to discover new products, brands and projects. Pinners are 66% more likely to give new brands a chance — and stay loyal. New for 2022: Idea Pins.

Fashion 145

Fashion Promotion Advertising Advertisers 145

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Here are my key predictions. . Formalized training for marketing ops.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs to Inspire You in 2022. Best Website Designs from 2022. Best Website Designs from 2022. Award: Website of the Month (2022), CSS Design Awards. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Best Website Designs from 2021. Image Source.

Transform 145

Transform Place Promotion Product 145

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 115

Branding PR CMO Education 115

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Management 107

Management Branding Shoppers User-Generated 107

Hubspot Marketing

MAY 23, 2022

It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 130

Branding Marketing Marketers Marketing Mix 130

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 95

Product SEO Customer Acquisition eCommerce 95

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 113

SEO Gen Z User-Generated Advertising 113

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Want your brand here? The study focused entirely on physical products. Click here.

Product 67

Product Shoppers eCommerce Fashion 67

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What is social shopping?

Shoppers 102

Shoppers Retail Shipping Digital Marketing 102

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. And a massive part of that amount is thanks to Amazon Basics products. New jacket?

Branding 110

Branding Price Customer loyalty Marketing 110

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

Real Estate 105

Real Estate Branding Fashion Food 105

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. As of January 2022, 433 million people use Pinterest every month. Source: Hootsuite 2022 Digital Trend Report. Most people check in when they want to research a type of product or resource. The platform’s 3.1% Source: Statista.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? You’re in the right place—our teammates at Kickdynamic put together the most impressive live email campaigns from 2021, all in one place. In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy.

CRM 87

CRM User-Generated Place Product 87

AWeber

MAY 3, 2022

Want to make your brand more visible to your target audience - so you can attract and convert more customers? Use your emails to: Introduce your brand Inform subscribers of new products See what messaging and email content your audience responds to Share brand news Give discounts and send notifications of sales. …

eCommerce 118

eCommerce Marketing Strategy Social Media Marketing User-Generated 118

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Econsultancy

DECEMBER 8, 2021

The last two years have been a testing ground for the value of customer experience to brands. There were many businesses that quickly had to make fairly obvious operational changes in 2020, but beyond that, how can brands prioritise their investment?  And testing will help any brand to understand why failure occurs.”

Management 52

Management Product Shoppers Advertising 52

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Branding 108

Branding Retail User-Generated eCommerce 108

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 108

Branding Health Customer loyalty User-Generated 108

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. Automating social ad production.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Hubspot Marketing

DECEMBER 6, 2022

You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. In-feed YouTube ads put your brand in front of your audience's eyes. With these ads, you can place your content in front of those already searching for similar videos.

Advertising 135

Advertising Advertisers Millennials User-Generated 135

Hubspot Marketing

SEPTEMBER 20, 2022

Products and Services. Spotlight products and services. 20 Best Instagram Story Ideas for 2022. Say you’re a home decor brand, you can poll your audience on their interior design styles, purchasing considerations, and their favorite decor trends. Share company updates. Share testimonials and reviews. Educational Content.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Hootsuite

AUGUST 22, 2022

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Popular hashtags change frequently and most are industry-specific, but here are the top LinkedIn hashtags by follower count in 2022. Promote your events or products.

Thought Leadership 93

Thought Leadership Analytics Social Media Marketing Management 93

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. To help with this, here are three of the most important social media trends to look out for in 2022. Source: NetBase Quid.

Marketing 101

Marketing Marketers Influencer Marketing Communications 101

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Branding 89

Branding Price Place Management 89