Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. April 4, 2022. Virtual Experiences. Patrón Spirits.

Branding 91

Branding Fashion Shipping User-Generated 91

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. — Eat Play London (@eatplaylondon) March 2, 2022.

Branding 93

Branding Transform Fashion Shoppers 93

Hubspot Marketing

JUNE 14, 2022

Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022. The HubSpot Blogs surveyed 400+ web traffic analysts to identify the top SEO challenges in 2022.

SEO 111

SEO Branding Analytics Management 111

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. AI optimization. E-commerce merges with in-store.

Retail 136

Retail Shoppers eCommerce Manufacturing 136

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Here’s how brands are approaching this year’s FIFA World Cup. Dig deeper: Brands are betting heavily on CTV. Younger viewers on streaming.

Branding 108

Branding Advertising Advertisers Performance Marketing 108

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). So how are customers using social channels to receive support from brands? Social media.

Customer 106

Customer Branding Fashion Promotion 106

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. 11% of marketers surveyed budget $10K and 20K.

Video Marketing 106

Video Marketing Branding User-Generated Marketing 106

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 111

Product Transform User-Generated Customer 111

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. In other words: What's the best video marketing strategy for 2022 and beyond? to find out about their goals and strategies going into 2022. The solution?

Branding 107

Branding Video Marketing Millennials B2C 107

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. Brand authenticity and brand trust have a major relationship going on. 5 Ways to Make Your Brand More Authentic.

Branding 140

Branding Copywriting Communications Product 140

Hubspot Marketing

JULY 29, 2022

A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. In this post, we’ll dive into key personalization trends you should know in 2022. Consumers are seeking more valuable experiences from the brands they engage with. Image Source. Image Source.

Law 133

Law Marketing Marketers eCommerce 133

Search Engine Land

OCTOBER 31, 2023

The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products.

Product 114

Product eCommerce Promotion Advertising 114

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Branding 89

Branding Marketing Marketers Influencer Marketing 89

Hubspot Marketing

AUGUST 22, 2022

In this post, discover essential YouTube advertising statistics you need to know in 2022. Billion USD in Q2 of 2022, a 5% YoY increase. Statista , 2022). Hootsuite , 2022). Hootsuite , 2022). Hootsuite , 2022). Hootsuite , 2022). HubSpot , 2022). Think With Google , 2022).

Advertising 107

Advertising Advertisers Marketing Strategy Product 107

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. — Planet Fitness (@PlanetFitness) February 14, 2022. Coming February 2022.

Branding 79

Branding Advertising Advertisers Market Research 79

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Martech

DECEMBER 29, 2021

In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. In 2022, the deep analytical dive will occur before those messages go out. Businesses understand the value of a positive customer experience in order to maintain brand loyalty,” said Traba.

Retail 123

Retail Shoppers Affiliate Marketing Analytics 123

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Social commerce is when you buy and sell products or services directly from a social media platform.

eCommerce 142

eCommerce Shoppers Customer Journey Product 142

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.

Shoppers 125

Shoppers Retail Finance Shipping 125

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Content that reflects your brand’s values and showcases your products/services have the highest ROI on Instagram.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Marketing 141

Marketing Marketers Advertising Advertisers 141

Hubspot Marketing

SEPTEMBER 19, 2022

Consumers want brands to make a difference. In fact, Havas’ Meaningful Brands Report 2021 found that 73% of respondents think brands must act now for the good of society and the planet. When brands act for the good of society and the planet, they’re being socially responsible. How can brands be socially responsible?

Branding 86

Branding Energy Finance Food 86

Hubspot Marketing

NOVEMBER 4, 2022

Audit product pages. It's also when many companies (including your competitors) begin rolling out numerous deals and discounts on products. Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 96

Product SEO Customer Acquisition eCommerce 96

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 126

Branding Communications Health PR 126

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Other folks on Instagram can tag products too.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 97

Branding Entertainment Advertising Advertisers 97

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok transforms how brands connect with their audiences, drive purchases and find success.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Those same benefits also deliver great value for brands that are dedicated to building strong first-party data strategies.

Branding 115

Branding User-Generated Shoppers Law 115

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Want your brand here? The study focused entirely on physical products. Click here.

Product 67

Product Shoppers eCommerce Fashion 67

Search Engine Land

AUGUST 3, 2023

Trivago did not to advertise with Google’s new ad product because it is part of Google hotel ads – which historically hasn’t performed well for the company, Skift reported. If financial risk is a concern, perhaps it may make more sense to trial a new product on a smaller scale rather than to disregard it all together.

Product 98

Product Advertising Advertisers Performance Marketing 98

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z 101

Gen Z Product Millennials Retail 101