Search Engine Land

JULY 2, 2024

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Between Nov.

Retail 94

Retail B2C User-Generated Food 94

Buffer Marketing

JUNE 26, 2025

Each platform rewards and surfaces content differently, and user intent varies. Buffer’s dataset reflects the activities of Buffer users: All data is based on activity from Buffer-connected accounts — primarily small businesses, creators, and marketing teams. These are trends, not guarantees.

User-Generated 109

User-Generated Place Product Branding 109

Jeff Bullas

MAY 22, 2025

That means building your brand just got easier. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. billion in 2022 and is expected to reach $6 billion by 2025. And pumping out content? Faster than ever.

Transform 130

Transform Health Energy Education 130

Buffer Marketing

OCTOBER 29, 2024

Whether you're a creator or a brand, engagement is a key indicator of how well you connect with your audience. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. What is Instagram engagement?

User-Generated 129

User-Generated Analytics Education Finance 129

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. He has also scaled products to 8 Million+ users and built the world’s biggest AI newsletter with 1 Million+ readers. AI for Creators & Solopreneurs – Tools to create, monetize, and grow your personal brand. They teach.

Transform 204

Transform Education Health Thought Leadership 204

Hootsuite

OCTOBER 11, 2022

If people were talking about your brand on social networks, you’d want to know about it, right? Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. Social mentions are social posts that include a reference to your brand. Well, guess what: It’s happening.

User-Generated 145

User-Generated Branding Social Media Marketing Customer 145

Sprout Social

OCTOBER 31, 2022

. — Oklahoma Department of Wildlife Conservation (@OKWildlifeDept) October 10, 2022. — sam (@gwsafetynet) October 13, 2022.and The more funny social media memes pop up, the more opportunities there are to make the trend work for your brand. The 5 best memes about social media we’ve seen in 2022.

Social Media Marketing 141

Social Media Marketing User-Generated Management Branding 141

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 112

User-Generated Education Real Estate Transform 112

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Research by Deloitte shows that 64% of consumers are influenced by social media posts from brands when making purchasing decisions.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram allows you to remove tags from a post, and you can approve or deny the users who have access to your tags. And to crowdsource sentiment on your brand.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

Real Estate 134

Real Estate Branding Fashion Food 134

Jeff Bullas

JANUARY 29, 2023

By the end of 2022, it was estimated there are 5.3 billion users of the internet, it also hosts 1.8 billion active users in 2022 and revenue of $8.6 But it didn’t become generally usable until the first web browser (invented by Tim Berners Lee in 1990 and called the “ WorldWideWeb ”), gave the internet a friendly face.

Entertainment 278

Entertainment User-Generated Communications Management 278

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Other brands opt to work with freelancers to fill their social media management gaps. Let’s dive in.

Management 143

Management Transform Price User-Generated 143

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 136

SEO Gen Z User-Generated Advertising 136

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Product and brand websites 33.3% Product and brand websites 33.3%

User-Generated 98

User-Generated Price Customer Branding 98

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 138

Communications Branding User-Generated Customer loyalty 138

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 139

Branding Health Customer loyalty User-Generated 139

Hubspot Marketing

NOVEMBER 4, 2022

Below are nine Black Friday marketing ideas you should consider for 2022. Social media is now becoming where consumers make purchases and learn more about products and brands. To do this, connect your online store with platforms like Facebook, Instagram, and YouTube — which all provide avenues for users to make purchases.

Marketing Strategy 145

Marketing Strategy Shoppers Marketing Marketers 145

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. As of 2022, the creator economy market size is estimated at $104.2

Branding 141

Branding Marketing Marketers Marketing Mix 141

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022.

SEO 110

SEO Real Estate User-Generated Promotion 110

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 139

Branding Customer Journey Fashion Marketing Automation Platform 139

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. You can also customize these ads with your own branding and messaging, which makes them a great option if you have multiple products or services to promote. In-feed YouTube ads put your brand in front of your audience's eyes.

Advertising 143

Advertising Advertisers Millennials User-Generated 143

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. Cosmetics brand Lush uses the About section to share their values and contact details: 2. Find user-generated content (UGC).

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Are brands investing in social media communities? But what about bad reviews?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JULY 26, 2022

Do you remember a time where a piece of content made you a longtime fan of a particular brand or company? All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand. Spotify Wrapped Playlists. Image Source. DuoLingo's TiKTok. DuoLingo has amassed over 4.5

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hubspot Marketing

OCTOBER 14, 2024

From your sales team to customer support, having the right people in place can make a difference in how your customers experience your brand. This could be anything from your packaging to online reviews — anything that gives your customers confidence in your brand. People: Who’s involved in delivering your product?

Marketing 116

Marketing Price Marketers User-Generated 116

Sprout Social

NOVEMBER 25, 2024

These short-form vertical videos generate more impressions and comments than any other format. How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. during a partnership).

User-Generated 104

User-Generated Analytics Management Place 104

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. Try stuff,” says Bosché.

Branding 145

Branding B2C Real Estate User-Generated 145

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 101

Promotion Thought Leadership Health Non-Profit 101

Jeff Bullas

DECEMBER 19, 2022

billion by the end of 2022. Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3 during the forecast period, 2022–2030.

Transform 264

Transform Education Price eBook 264

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Branding 143

Branding Real Estate User-Generated Communications 143