Remove 2022 Remove Email Marketing Remove Performance Marketing
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3 email marketing shifts to make in 2023

Martech

Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., Successful email marketers believe in the sanctity of permission. It’s time to strap on your marketer helmet and hit the starter.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge. “By

Retail 138
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5 hot B2B marketing trends

SmartBrief - Marketing

So, before this piece becomes outdated, lets take a look at five B2B marketing trends. AI makes campaigns better, faster While AI has been around for some time , it became a household name in marketing with OpenAIs ChatGPT in November 2022 , focusing on generative AI. Performance marketing (i.e., Dont ignore them.

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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Download it today!

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4 marketing takeaways from 2022 to help you conquer 2023

Martech

The ones, especially B2B marketers, who are crushing it to close deals by December 31. 4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. Brands are beginning to invest extra in email again. We’ve seen significant investment in email by our clients in 2022.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Get MarTech! In your inbox. Subscribe Processing.

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8 email best practices for 2022 to drive growth

Martech

Email marketing is both an art and a science: it takes patience, testing and a dash of creativity to get it just right. Regardless of your customer, improving your email marketing can enhance brand loyalty and increase sales. Register today for 8 Email Best Practices for 2022 to Drive Growth presented by Salesforce.