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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

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How to Do Meme Marketing, According to Memelord Jason Levin

Hubspot Marketing

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. This is something super underrated that most social media managers don’t think about. Instead, we picked on product managers (again, another easy target).

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Australian social media demographics to inform your strategy

Sprout Social

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

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38 YouTube stats marketers need to know in 2025

Hootsuite

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Get started The post 38 YouTube stats marketers need to know in 2025 appeared first on Social Media Marketing & Management Dashboard.

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. General Snapchat demographics. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. Source: Digital 2022. million people.

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