Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. TikTok influencer marketing Influencer collaborations are all the rage on TikTok. You can partner with relevant influencers to promote your products in exchange for a flat fee and/or affiliate commission. The latest U.S.

SEO

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Influencer content is key during consideration: About 67% of buyers who know about B2B influencer marketing say it is crucial when weighing their options in the IT buying process. billion, It is projected to reach $10.35 billion by 2027.

User-Generated

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. YouTube influencer statistics Considering working with influencers on YouTube? Discover top statistics surrounding YouTube influencer marketing.

Gen Z

Sprout Social

AUGUST 12, 2025

As early as 2022, social platforms were citing a clear behavioral shift, and that trend has only accelerated. ” – Ben Newell, VP Product, Sprout Social Influencer Marketing At Sprout Social, we’ve reimagined our Influencer Marketing platform to meet this shift head-on. Let’s influence smarter.

Gen Z

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , CRM How EngageBay Can Help You Streamline Your Business Sep 28, 2021 Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need?

Finance

Vertical Response

AUGUST 25, 2024

In November 2022, 24% of users engaged with push messages, leading to purchases. Effective SMS integration during the holidays can elevate marketing performance and customer engagement, reaching customers directly and driving action. 89% of marketers agree that influencer marketing positively impacts brand awareness.

Marketing Strategy

Sprout Social

MAY 29, 2025

Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. The global social commerce sector is growing at a 13.7% compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.

Gen Z

Hubspot Marketing

SEPTEMBER 10, 2024

Compels You to Set Robust Marketing Goals Data from CoSchedule's 2022 Trend Report reveals marketers who set goals are 377% more successful than their peers. Yet, 30% of marketers do not set specific goals. Think like a business owner aiming to generate significant returns from marketing spend.

Marketers

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. In 2022 there were also more store openings than closing of physical locations – a first since 2026. This is an increase from 68% of respondents in 2023.

Retail

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Posted in 2022, her second-ever TikTok, A day in my life as a bakery owner, has been viewed over 3.3 million times.

Gen Z

Duct Tape Marketing

FEBRUARY 26, 2025

And my colleague, Amanda Natividad, when she joined SparkToro, what was that, 2022, she sort of came up with this idea that zero click is not just about search, it's about all platforms. And as a result, the only thing to do is to create zero click content and do zero click marketing. The zero click internet is here.

Marketing Strategy

Zumvu

JUNE 17, 2025

Jan 20, 2022 Sales & Marketing , Social Media Marketing SocialPilot - The Only Social Media Marketing Companion You Need Aug 03, 2021 Software & Tools , Software Reviews How Insightful Helps You Optimize Workforce Management Oct 09, 2024 Get Featured Terms | Privacy © Copyright Zumvu Digital.

Customer

Martech

JULY 18, 2025

X user demographics and behavior Number of users Estimates for monthly active users vary: approximately 335 million as of 2024 (a 5% decrease from 2022), over 600 million or 586 million based on ad reach in January 2025. Video posts perform significantly better for influencers (0.42% engagement rate). So let the buyer beware.

Gen Z

Businesses Grow

AUGUST 4, 2025

I probably could have taken another shot at promoting the book in 2022, but I felt so deflated and shocked by the failure. My other promotional efforts did not take off. The mood of the world was so pandemic-depressed that even a positive book of hope was hard to sell. I had not completely pieced together what went wrong.

PR

Martech

SEPTEMBER 27, 2024

The effort started with an “advanced notice of potential rule making” in November 2022. This prohibition is limited to situations in which the buyer knew or should have known that the indicators were fake and misrepresent the buyer’s influence or importance for a commercial purpose. The rule was in the works for nearly two years.

Influencer Marketing

Sprout Social

FEBRUARY 24, 2025

A 2022 American Express report found that social media was the top channel for customer service inquiries. Of course, finding aligned finfluencers is easier said than done, so consider using a tool like Sprout Social Influencer Marketing to make the process more efficient. A 2021 J.D.

Marketing Strategy

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for outreach.

Influencer Marketing

Traackr

MARCH 21, 2022

Learn how influencers are talking about sustainable fashion, knitwear, live shopping, and virtual styling and what it means for influencer marketing in 2022.

Fashion

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns. Identify the goals.

Influencer Marketing

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing

Econsultancy

DECEMBER 22, 2022

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4

Influencer Marketing

Search Engine Journal

FEBRUARY 10, 2022

Get insights on how to leverage influencer marketing's merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast] appeared first on Search Engine Journal.

Affiliate Marketing

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Greater reach and exposure.

Influencer Marketing

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C

Martech

OCTOBER 17, 2023

Yet, there’s a light cutting through this online haze: influencer marketing. Before swiping that company card, join me as we uncover the genuine power of influencer marketing and how it can redefine your brand’s narrative. 2022 was a revelation, with B2B diving headfirst into influencer partnerships.

Influencer Marketing

Marketing Insider Group

DECEMBER 8, 2021

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022.

Marketing Strategy

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. The Top Shopping Trends of 2022. Influencer recommendations matter more than recommendations from friends and family. Influencer marketing has grown rapidly over the past few years — from $1.7

Gen Z

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing