Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis.

PR 143

PR Influencer Marketing Marketers Marketing 143

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketers Marketing 145

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketers 145

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. billion, It is projected to reach $10.35 billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. The concept is simple enough.

Influencer Marketing 124

Influencer Marketing Branding User-Generated Promotion 124

Martech

JANUARY 10, 2025

A 2022 Gartner study found that 30.4% Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. It’s notoriously thin. Deception can erode trust. Multiple misdemeanors, you might say!

Copywriting 133

Copywriting Law Shipping Fashion 133

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Promote your products on social media. Cross-promotion is key.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Sprout Social

APRIL 20, 2022

Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022. For influencers and content creators, this means that you can get paid for your creative work. Influencer marketing is one of the most common and familiar ways that businesses use to make money on Instagram.

Influencer Marketing 140

Influencer Marketing Promotion Branding Product 140

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Promote your products with organic posts.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Buffer Marketing

FEBRUARY 6, 2025

TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. A TikTok business account is suitable for people using the TikTok app to promote their products or services. If you’re just getting started with ads on TikTok, I’d recommend experimenting with Promote from your business account first.

SEO 107

SEO Real Estate User-Generated Promotion 107

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 105

Influencer Marketing Transform Marketers Marketing 105

Many Chat

JULY 8, 2022

and “What are the trending hashtags in 2022?”. Engagement: Speaking of engaging, according to research from Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% They allow you to see who is participating in giveaways and promotions and referencing your brand in general.

Fashion 111

Fashion Food Influencer Marketing Promotion 111

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketers Marketing Marketing Mix 91

Sprout Social

SEPTEMBER 6, 2022

These insights can then inform your content production and promotion strategies. That way, you can adjust your campaigns and promotion strategies to better resonate with them. So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers.

Analytics 142

Analytics Key Performance Indicator Marketers Marketing 142

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. In 2022 there were also more store openings than closing of physical locations – a first since 2026. This is an increase from 68% of respondents in 2023.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is Cameo?

Promotion 112

Promotion Branding Price User-Generated 112

Sprout Social

OCTOBER 11, 2024

After the introduction of NIL and sponsorship deals, college athletes were thrown into the world of influencer marketing. They are athletes and students first, not influencers. Brands should always assume deals with athlete influencers could go public and act accordingly.

Transform 95

Transform Gen Z Fashion Food 95

Hootsuite

FEBRUARY 27, 2025

YouTube Kids saw 144 million downloads in 2024 YouTube Kids had its best year to date in 2024, seeing 144 million downloads up from 102 million in 2022. 40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. There are 65.3

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Top Instagram Marketing Survey Findings. 30% work with influencers (or creators) and 42% plan to start this year.

Market Trends 122

Market Trends Marketers Marketing Affiliate Marketing 122

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Keep an eye on your competitors to see when they launch a new product, promotion, or campaign. to create a specialized layout and design elements.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketers 143

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Get Ready for 2022. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Their content marketing efforts. Their offers and promotions. Do the same for your own marketing efforts. 7 powerful ecommerce marketing tactics for 2022. What’s compelling about their ads?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Hubspot Marketing

APRIL 25, 2022

We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok. In 2022, InVideo reported 50% of top brands do not have a presence on TikTok. Leveraging TikTok Influencer Marketing.

Gen Z 128

Gen Z Influencer Marketing Social Media Marketing Finance 128

Hootsuite

MARCH 8, 2022

This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. But essentially, you can promote your Product Pins in many ways, including: “Boosting” existing Product Pins. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Source: Digital 2022 Global Overview Report. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Fashion 145

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 133

Influencer Marketing Health Price Promotion 133

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Tap into TikTok influencer marketing. Partner on a new product line.

Branding 98

Branding Marketers Marketing Influencer Marketing 98

Sprout Social

MAY 22, 2025

Nonprofit social media marketing is the practice of using social platforms to advance a nonprofits missionwhether that means raising awareness, inspiring action or deepening relationships with supporters. The goal isnt just to promote a service or productits to mobilize people around a cause. Still, the core principles remain the same.

Social Media Marketing 67

Social Media Marketing Transform Marketers Marketing 67

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Brian Dean.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketers 72

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertising 127

Hubspot Marketing

OCTOBER 4, 2022

Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. Influencer Marketing. We’ve got you covered. Subscriptions.

Influencer Marketing 122

Influencer Marketing Price Promotion Product 122

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. minutes a day on Instagram in 2022.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel. million times.

Gen Z 71

Gen Z Transform Fashion Food 71

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Promoted/boosted posts.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122