Hootsuite

JANUARY 24, 2022

Adjust your marketing strategy to better target them. The post The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy appeared first on Social Media Marketing & Management Dashboard. This tool makes it easy to find people, places, events, and conversations associated with your customers.

Marketing Strategy 145

Marketing Strategy Analytics User-Generated Marketers 145

Martech

NOVEMBER 1, 2024

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. As we discussed above, we believe that data-driven marketers will win in 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Smart Insights

AUGUST 23, 2022

Dr Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by using the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, … The post What is digital marketing?

Digital Marketing 145

Digital Marketing Marketers Marketing Marketing Strategy 145

Martech

DECEMBER 27, 2021

“We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. Marketers were working long hours last year in an effort to boost their SMS strategies. Connected metaverse.

Customer 144

Customer Transform Shoppers Retail 144

Econsultancy

SEPTEMBER 20, 2022

Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Content strategy can be a major part of reaching business objectives – according to Semrush’s 2022.

Marketing Strategy 139

Marketing Strategy Email Marketing Marketers Marketing 139

Sprout Social

MARCH 30, 2022

To help, we pulled social metrics to show marketers how different industries performed across all social platforms last year. Use Sprout’s 2022 Year in Social report to illuminate opportunities and fine-tune your strategy in a way that resonates with your target audience. It’s more a matter of prioritization. posts on average.

Retail 141

Retail Education Energy Branding 141

Hubspot Marketing

JULY 29, 2022

In this post, we’ll dive into key personalization trends you should know in 2022. According to Twilio’s 2022 State of Personalization Report , 62% of consumers say a brand will lose their loyalty if they deliver an un-personalized experience, up nearly 20% from 2021. When it comes to personalized marketing, this is pretty badass.

Law 141

Law Marketers Marketing eCommerce 141

Martech

JANUARY 9, 2025

While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. How does this work?

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. For monthly updates, head to our email client market share site.

Marketers 136

Marketers Marketing Analytics Market Trends 136

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. In May 2022, Bad Bunny released a 360-degree music video for “Party” on YouTube.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Transform 136

Transform Advertising Advertisers User-Generated 136

Hubspot Marketing

JUNE 22, 2022

The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy. Top Video Marketing Challenges in 2022.

Video Marketing 142

Video Marketing Marketers Marketing Promotion 142

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. in September 2022. in Fall 2024 from a three-year high of 13.8%

CMO 123

CMO CRM Communications Marketing Strategy 123

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. — Sprout Social (@SproutSocial) October 24, 2022.

Marketing Strategy 139

Marketing Strategy Thought Leadership Transform PR 139

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. However, the platform isn’t just growing – it’s also evolving.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Promotion 141

Martech

AUGUST 20, 2024

Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. Here are some actionable steps: 1.

Marketers 132

Marketers Marketing CMO Communications 132

Hubspot Marketing

MAY 23, 2022

The most popular video editing software is Adobe Premiere Pro, which is used by 61% of marketers. 44% of marketers use an iPhone as their primary camera for video content. 42% of marketers surveyed say creating video content through an outside agency has resulted in better videos.

Video Marketing 143

Video Marketing Marketers Marketing Promotion 143

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. The YouTube algorithm before 2022. The post How the YouTube algorithm works in 2022 appeared first on Sprout Social. With such a dominating presence, of course we want to understand how the YouTube algorithm works.

Analytics 143

Analytics SEO Education Advertising 143

Martech

MARCH 12, 2025

year over year the weakest pace since December 2022 businesses are feeling the pressure. Inflation-proofing your marketing isn’t about cutting back it’s about moving forward with precision. Simply cutting costs won’t cut it. Yet, adversity often sparks innovation. revenue decline.

Transform 114

Transform Finance Marketers Marketing 114

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. This shift becomes evident in how marketing implements its measurement program.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Sprout Social

SEPTEMBER 22, 2022

Your social media engagement strategy is a different story. A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors. Why your proactive marketing strategy matters. — Chewy (@Chewy) June 15, 2022. Take Chewy, for example.

Marketing Strategy 138

Marketing Strategy Branding Marketers Marketing 138

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hubspot Marketing

AUGUST 3, 2022

According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. More organizations will soon be using technology to automate quality customer experiences (CX).

CRM 136

CRM Retail Customer Journey Market Trends 136

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to use LinkedIn Live.

Social Media Marketing 143

Social Media Marketing Analytics CRM Marketers 143

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. What this means for your social media marketing strategy. What this means for your social media marketing strategy.

Social Media Marketing 145

Social Media Marketing Marketers Marketing B2C 145

Hubspot Marketing

OCTOBER 17, 2022

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. January 12, 2022. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. Well, LEGO capitalized on that buzz and joined in – in LEGO fashion, of course.

Branding 137

Branding Fashion Advertising Advertisers 137

Sprout Social

APRIL 4, 2023

This particular story covers the launch of the Nike React Infinity 3 running shoes introduced in June 2022. How to fit ephemeral content into your marketing strategy Although ephemeral content is spontaneous compared to other forms of content, it’s still best to have a strategy in place.

Marketing Strategy 137

Marketing Strategy User-Generated Marketers Marketing 137

Hubspot Marketing

AUGUST 1, 2022

of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% Now that you know a sound email marketing strategy can help you reach your broader marketing goals, how exactly can you strengthen your marketing tactics to see the best results?

Email Marketing 144

Email Marketing Marketers Marketing Promotion 144

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2022 American Express report found that social media was the top channel for customer service inquiries. Its about building trust. A 2021 J.D.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Sprout Social

SEPTEMBER 6, 2022

You can even see which creators they follow and trust, which could then inform your influencer marketing strategy. You’ll then understand how your business can adapt to these trends for your YouTube strategy. The post 10 YouTube analytics tools to improve your marketing in 2022 appeared first on Sprout Social.

Analytics 142

Analytics Key Performance Indicator Marketers Marketing 142

Hootsuite

OCTOBER 11, 2022

— Hannah Litt (@hannahlitt) August 27, 2022. If your Instagram performance is lagging, or you’re frustrated after a shadowban, maybe it’s time to revise your marketing strategy instead. The post 6 Ways to Avoid the Instagram Shadowban in 2022 appeared first on Social Media Marketing & Management Dashboard.

Law 136

Law Education Promotion Social Media Marketing 136

SmartBrief - Marketing

NOVEMBER 19, 2024

Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

DECEMBER 6, 2022

To learn more about how YouTube ads are changing marketing strategies, see our list of must-know YouTube statistics. You'll need to carefully consider how much money you have available — and your desired return on investment — before making any decisions. Then, your team can start gathering the right creative materials.

Advertising 143

Advertising Advertisers Millennials User-Generated 143

Hubspot Marketing

SEPTEMBER 16, 2024

Here’s why you should implement it in your marketing strategy ASAP. Memes are the highest leverage marketing on earth. Meme marketing isn’t some magical get-rich-quick scheme. As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow.

Gen Z 112

Gen Z Finance Marketers Marketing 112