Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. In other words: What's the best video marketing strategy for 2022 and beyond? HubSpot Blog Research surveyed 518 video marketers in the U.S.,

Branding 123

Branding Millennials Video Marketing B2C 123

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will? Try Scoop.it

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Curious about some strategies and insights specifically? But which strategies are most effective to achieve these goals? Media and Content Planning Strategies. The Most Effective Media Planning Strategies.

Gen Z 114

Gen Z Market Research Content Marketing Millennials 114

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. SEMrush) The U.S.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Visual content is integral to your social media marketing strategy.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Sprout Social

FEBRUARY 28, 2023

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. As of January 2022, 57.2% Let’s dive in. of users were male and 42.8% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S., The reason?

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Hubspot Marketing

JUNE 21, 2022

When it comes to non-profit marketing, TikTok is a great platform to raise awareness. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. Everything from a video to a handwritten message can be used to show how impactful the work is.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hubspot Marketing

DECEMBER 19, 2022

For example, Beyond Meat's collaboration with media personality Kim Kardashian became a viral moment in 2022, but not for the right reasons. August 26, 2022. This number drops to 38% for Millennials. On top of that, a staggering 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.

Gen Z 137

Gen Z Market Trends Millennials Marketing 137

Hubspot Marketing

AUGUST 12, 2022

This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? In 2022, we surveyed 1,034 consumers to learn about their shopping habits.

Gen Z 144

Gen Z Education Marketing Marketers 144

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z. What are your goals?

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). million times.

Gen Z 64

Gen Z Transform Fashion Food 64

Hubspot Marketing

DECEMBER 12, 2022

Just one-fourth of marketers know the social causes their target audience cares about - a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Gen Z 144

Gen Z Millennials CRM Marketing 144

Hubspot Marketing

JULY 26, 2023

This year, Skims is on track to bring in $750 million in sales, up 50% from 2022. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over.

Gen Z 98

Gen Z Millennials Law Fashion 98

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.”

Gen Z 105

Gen Z Millennials Fashion Marketing 105

SocialPilot

JANUARY 16, 2024

With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. Roughly 215 million new users have joined social media over the past 12 months (since October 2022). billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Sprout Social

MAY 24, 2022

Here are their predictions for 2022 and beyond. According to Zendesk’s Customer Experience Trends 2022 report , more than 70% of customers expect conversational care experiences when they engage with companies. A whopping 98% of consumers plan to make at least one purchase through social shopping or influencer commerce in 2022.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Sprout Social

FEBRUARY 21, 2022

With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. With Instagram prioritizing Reels in 2022 and Reels displaying in multiple Feeds, now is a great time to add them to your strategy. Learn more: [link] pic.twitter.com/81dMJLUlHZ.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Businesses Grow

MARCH 27, 2023

Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness. I need to create a marketing strategy. Department of Labor and copied a complex data set about marketing employment in my home state of Tennessee.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hootsuite

AUGUST 10, 2021

There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Kuno Creative

MARCH 8, 2022

The entire buyer’s journey can now happen online, and more millennials (and older Gen-Z members) have moved into decision-making and decision-influencing roles. So, if you’re still relying on years-old digital marketing strategies, there’s a good chance you’re not generating the results you’d like.

Digital Marketing 75

Digital Marketing Gen Z Millennials Marketing 75

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketing 134

Spiralytics

FEBRUARY 7, 2023

million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% million users in the Philippines in early 2022 – DataReportal YouTube had 56.50 Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Millennials make up 20.4% billion sessions in the third quarter of 2022. are females. More than 5.5

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Spiralytics

FEBRUARY 21, 2023

At the same time, it’s an effective social media marketing strategy for various businesses. The #TikTokMadeMeBuyIt Phenomenon: Facts and Figures The demographics of the TikTok community show unsurprising numbers in a 2022 report from Data Reportal. million millennials (25 to 34 years old) at 29%. million users, or 39.8%

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Gartner predicts 40% of specialized mobile and social marketing jobs will be absorbed into generalist roles, or replaced by automation, by the end of 2022.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JUNE 15, 2023

Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. Here’s how to create an effective social recruiting strategy to grow an audience of top talent who can’t wait to work for you. #1 So where are the best candidates?

Social Media Marketing 121

Social Media Marketing Fashion Health Millennials 121

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 73

Gen Z Fashion User-Generated Digital Marketing 73

Litmus

SEPTEMBER 24, 2024

. “Although the pace of increase in holiday sales will be slower than last year, we expect that healthy growth in disposable personal income (DPI), combined with a steady labor market, will support a solid holiday sales season.” With the right holiday email marketing strategy , you can score big.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Hubspot Marketing

SEPTEMBER 28, 2022

Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.

Gen Z 109

Gen Z Influencer Marketing Entertainment Marketing 109