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How wisdom makes AI more effective in marketing

Martech

For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology.

Marketers 132
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2025: The year for “hype” normalization

SmartBrief - Marketing

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

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Why starting small with AI pilots before scaling is a mistake

Martech

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied.

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Cookies Stay in the Jar: Google Delays Phase-Out Again

DirectMail2.0

In January 2020, the company announced its intention to phase out third-party cookies in Chrome by 2022, a deadline later extended to 2023. This move was part of a broader initiative, the Privacy Sandbox, aimed at developing new technologies to protect user privacy while still enabling advertisers to reach their audiences effectively.

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The Litmus Team’s Top Email Tips for 2025

Litmus

While usage is high for a new technology, the performance improvement reported by users is not. In fact, of all the email marketing elements and technologies asked about, respondents rated generative AI for copy and for images among the bottom three in terms of performance.

B2C 91
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Why DIY experimentation is critical to AI success

Martech

Its always important to experiment with new technologies, but its particularly important with AI. In late 2022, I made the decision to step away from my corporate leadership role for the longest break I would ever take. I recently thought about whether my own adoption and value of AI was too limited.