article thumbnail

Social media advocacy: How to promote a cause in 2025

Hootsuite

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Essien, MD MPH (@UREssien) May 31, 2022 One of their most interesting findings is their analysis of the most influential X users in this discussion.

article thumbnail

Social Media Strategy Professional Certification Study Guide

Calvyn Lee Blog

Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate. Place Price Product Promotion Question: What is the primary purpose of a social media strategy within a broader marketing framework? Now, you only need to take 20 questions of quiz.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to master social media for retail in the UK

Sprout Social

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Promote your products on social media. Cross-promotion is key.

article thumbnail

Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Hubspot Marketing

In 2022, Patagonia founder Yvon Chouinard gave away the company by donating his majority stake (worth millions in profits every year) to an environmental charity, holding true to its values by touting that Planet Earth is its only shareholder. Patagonia lives values through large scale donations.

article thumbnail

If I could double your email revenue, would you listen to me?

Martech

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails. The average marketing budget is 7.7%

CMO
article thumbnail

Are these email subject lines deceptive, clever copywriting or bad data at work?

Martech

A 2022 Gartner study found that 30.4% Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. It’s notoriously thin. Deception can erode trust. Multiple misdemeanors, you might say!

article thumbnail

How to master social media for retail in the UK

Sprout Social

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). Promote your products on social media. Cross-promotion is key.