Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 130

Video Marketing Branding User-Generated Marketing 130

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

B2C 112

B2C Video Marketing Market Trends Thought Leadership 112

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Live videos. Current and emerging YouTube trends. YouTube is no exception.

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hubspot Marketing

JUNE 22, 2022

billion by the end of 2022 — keeping YouTube on its toes. As a result, 52% of marketers who use TikTok plan to increase their investment in 2022. In fact, 31% of marketers are currently leveraging short-form video , and 29% plan to leverage it for the first time this year. It also boasts 1.2 Why does this matter?

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. And where should I promote my videos?

Branding 123

Branding Millennials Video Marketing B2C 123

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. However, the platform isn’t just growing – it’s also evolving.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Promotion 141

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Martech

NOVEMBER 5, 2021

Video has taken over social media and found its way into the search rankings and has produced incredible returns for marketers who have integrated it into their marketing strategies. 86% of video marketers say video has increased traffic to their website. 84% say video has helped them generate leads.

Law 127

Law Video Marketing SEO Advertisers 127

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. And, monetization options for creators may also help drive adoption as well as influencer marketing opportunities on YouTube.

User-Generated 120

User-Generated Influencer Marketing Analytics Digital Marketing 120

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google pushed several key algorithm updates throughout 2022.

SEO 136

SEO Gen Z User-Generated Advertisers 136

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. Brands are also looking to expand their video repertoire, with 72% saying that they are exploring new types of video. Why we care. Accessibility.

Marketing 106

Marketing Marketers Digital Marketing Customer 106

Scoop.it!

JULY 26, 2022

Content is the foundational pillar of digital marketing, as it will define the success of all your marketing campaigns, on all customer touchpoints. Today, we are going to narrow our approach and talk about the tactics you need to use for effective mobile content marketing in 2022 and beyond.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

OnPassive Marketing

JULY 22, 2022

This article will guide you on how to build an affiliate marketing business on YouTube and succeed in 2022. The History Of YouTube Affiliate Marketing. YouTube affiliate marketing is one of the oldest forms of online advertising. Initially, people used YouTube to share videos of exciting and funny things they had seen.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Hubspot Marketing

JUNE 24, 2022

Here's a list of examples from our list of marketing strategies below: Marketing Strategy. Email marketing. Event marketing. Video marketing. Video views. Content marketing. Nonprofit Video Marketing. Performance Indicator. Email opens. Ticket sales. Social media. Page views.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

SEPTEMBER 19, 2022

Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022. YouTube is also a top favorite amongst video marketers. In addition, video marketers ranked YouTube as the second-best platform for ROI. Social Media Channels Losing Steam in 2022.

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

Marketing Insider Group

NOVEMBER 15, 2021

In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Image Source.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Hubspot Marketing

MAY 2, 2022

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results.

Video Marketing 126

Video Marketing Analytics Place Marketers 126

Marketing Insider Group

DECEMBER 8, 2021

Prioritize Video Content. Video marketing is becoming more important, it seems, every day. Consider these stats: Twitter claims that 82% of its users view video content on the app. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Customer Journey 101

Customer Journey Video Marketing Communications Customer 101

OnPassive Marketing

APRIL 22, 2022

With the massive popularity of email marketing and online shopping, it’s no surprise that email marketers are always trying to find new ways to engage their audience. This article explains key shifts in email marketing trends in 2022. The Importance of Email Marketing. Viral Marketing. Conclusion.

Market Trends 78

Market Trends Email Marketing Marketing Marketers 78

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. The Different Types Of Brand Marketing In 2022.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Digital Marketer

SEPTEMBER 19, 2022

His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022. He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. DigitalMarketer Courses: ECommerce Marketing Mastery.

Copywriting 71

Copywriting eCommerce Marketing Marketers 71

Digital Marketer

SEPTEMBER 19, 2022

These 10 candidates were nominated by the DigitalMarketer Community, a vast network of over 120,000 marketers and agencies that work tirelessly to create and practice the most effective methods in modern marketing. Voting ends September 23, 2022 – Vote Now! Alex Cattoni – The Copy Posse. DigitalMarketer Faculty.

Copywriting 69

Copywriting eCommerce Marketing Marketers 69

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Martech

APRIL 17, 2025

and 2022’s 20.9%. Podcasting skyrockets in digital audio Digital audio, including podcasting, has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth a slowdown from 2023’s 18.9% Last year’s growth was mainly because podcasting revenue surged to 26.4%

Retail 78

Retail Advertisers Advertising Marketing 78

Sprout Social

FEBRUARY 21, 2022

Video has exploded in popularity on social media. With the platform doubling down on video content in 2022, it goes without saying that video should be part of your Instagram content strategy. But behind every 15-second video is hours of unseen work. — Sprout Social (@SproutSocial) February 7, 2022.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

OnPassive Marketing

JULY 12, 2022

It’s essential to keep your e-commerce marketing strategy up-to-date as new trends emerge in the market. For example, you might need to include more video content if video marketing is becoming more popular. How To Create An E-Commerce Content Strategy In 2022? Find these tips to help you get started.

Shoppers 78

Shoppers Marketing Mix Content Marketing User-Generated 78

OnPassive Marketing

NOVEMBER 3, 2022

Third, having more YouTube subscribers makes it more likely that people will share your videos with friends and followers. How To Increase Your YouTube Video Subscribers In 2022. You may wonder how to get more subscribers if you start producing YouTube videos.

Promotion 78

Promotion SEO Advertisers Advertising 78

Sprout Social

MAY 29, 2025

Facebook has the highest social media ad ROI According to a December 2022 survey of US ad buyers , 7% of respondents believe Facebook offers the highest social media ad ROI, with YouTube at 6%. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z 81

Gen Z Social Media Marketing Transform Marketing 81

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Influencer marketing. Video marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Read next: Data shows marketers investing more in video in 2022. Why we care.

Retail 115

Retail Gen Z Video Marketing Marketing Plan 115