Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Plus, influencers work hard to gain their audience's trust, making their recommendations more persuasive than other forms of advertising. Let's dive in.

Influencer Marketing 138

Influencer Marketing Gen Z Millennials Price 138

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. In 2024, this has become even easier with generative AI. billion in 2023. They want customers to continue buying.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. million in 2023.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 105

Advertising Advertisers Transform Customer Acquisition 105

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023.

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Digital Marketer

NOVEMBER 17, 2022

With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. However, simply generating content may not help you reach your objectives! These are the most important content types for 2023. billion by 2023.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Some of the most popular publications on Medium in 2023 include: The Startup Towards Data Science Personal Growth UX Collective The Writing Cooperative Medium’s curation and publication models aren’t just great for writers.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 109

Gen Z Influencer Marketing PR User-Generated 109

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MARCH 12, 2024

With 1 billion users , TikTok provides you with bountiful opportunities to get your products in front of your target audience. According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53%

Shipping 83

Shipping Logistics User-Generated Social Media Marketing 83

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

Hubspot Marketing

OCTOBER 24, 2022

Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Why It's a Challenge.

Law 101

Law CRM Market Trends Marketing Strategy 101

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Digital Marketer

FEBRUARY 13, 2023

Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests. With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes. First, Pinterest gets a lot of traffic that’s looking to buy.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Digital Marketer

NOVEMBER 26, 2022

Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. As such, this article sheds light on why SMS marketing should be part of your digital strategy in 2023 and the diverse ways you can make it work. Top 5 SMS Marketing Strategies to Use in 2023. Photo credit: Rodnae Productions.

Law 81

Law CRM User-Generated Communications 81

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 87

Influencer Marketing User-Generated Education CRM 87

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. It merges AI, hyperpersonalization and user-centric data ownership for marketers.

User-Generated 99

User-Generated Advertising Advertisers Management 99

Rock Content

APRIL 24, 2024

Since late 2022 and into early 2023, as ChatGPT has gained popularity, businesses worldwide have begun to integrate artificial intelligence into their daily routines. billion registered users as of 2024. billion in 2025 ” while “reports show that Instagram has 2 billion monthly active users”, SproutSocial says.

User-Generated 62

User-Generated Advertising Advertisers Price 62

Hootsuite

MAY 15, 2023

Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles. Tracking performance and ROI Was the last Black Friday promotion effective? What is franchise social media marketing?

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. million 10.60% 2023 464.7 Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 million * 2020 333.2

Entertainment 108

Entertainment User-Generated Advertising Advertisers 108

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. billion USD in 2023. billion USD as of December 2023. The global influencer market is valued at $21.1

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023. Social media is big business. What are social media stocks?

User-Generated 93

User-Generated Marketing Marketers Social Media Marketing 93

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. Get ready to learn about the top digital marketing trends for 2023! In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Long-tail keyword phrases that might generate targeted traffic.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

TechWyse

MARCH 8, 2023

You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52