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How to clear 5 hurdles to AI adoption in marketing analytics

Martech

In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.

Analytics 122
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Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

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The Best Time to Post on LinkedIn to Boost Your Following + Engagement in 2024

Buffer Marketing

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  LinkedIn Analytics will surface your top-performing posts over a specific time for both Pages and profiles, which might allow you to pinpoint some patterns.

Analytics 135
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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022.

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2024 holiday sales live up to the record-breaking projections

Martech

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. mobile order share at 60%, down from 61% in 2023. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. sales were $7.6

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Transform 134
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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

marketers by research firm Sago and conversation analytics software company Invoca. This year, 43% of managers said they’re experts in their familiarity with the technology, up from 32% in 2023. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025.

Marketing 132