Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 121

Law Analytics Advertisers Advertising 121

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Reporting & analytics It can take a unique skill set to monitor the analytics Instagram collects and turn them into easily-understandable reports.

Price 241

Price Analytics Marketing Marketers 241

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. retail site visits across 18 product categories. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. ecommerce sales were up 9.6%

eCommerce 125

eCommerce Shoppers Retail Analytics 125

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale.

Customer Journey 122

Customer Journey Analytics Branding Customer 122

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. The broader story beyond the holidays is how consumers are taking advantage of discounts and mobile shopping experiences to purchase product categories not associated with gift-giving groceries and furniture. More Adobe Analytics data from the holidays can be found here.

eCommerce 112

eCommerce Shoppers Price Retail 112

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  LinkedIn Analytics will surface your top-performing posts over a specific time for both Pages and profiles, which might allow you to pinpoint some patterns.

Analytics 132

Analytics Social Media Marketing Place Branding 132

Welcome Software

FEBRUARY 25, 2025

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! Without warehouse-native analytics, you'd miss half the story of how your digital experiments impact real-world behavior. We've got the good stuff right here.

Analytics 52

Analytics Management Product Place 52

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Search Engine Land

MARCH 15, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. Google announced this on Twitter and updated its search updates page: “Today we released the March 2023 core update. Product reviews update. The announcement. 21 and ran for 14 days, ending on March 7.

SEO 143

SEO Analytics Product 143

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. 43% say a lack of effective analytics holds them up.

Shipping 121

Shipping eCommerce Customer Journey Analytics 121

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing.

Real Estate 145

Real Estate Food Entertainment Analytics 145

Search Engine Land

SEPTEMBER 7, 2023

Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.

SEO 145

SEO Analytics Product Branding 145

Buffer Marketing

NOVEMBER 4, 2024

  WhatsApp Business reported  having over 200 million monthly active users in June 2023. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. Instagram 2.04 Reddit 430 million MAU With roughly 1.7

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

CRM 120

CRM User-Generated Marketing Automation Platform Marketing 120

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. The thing that excites me the most is its product recommendation capabilities. Pricing : Not listed.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. And it seems to be getting more complicated as time goes on.

Transform 98

Transform Analytics User-Generated Promotion 98

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertising Advertisers Search Marketers 124

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JANUARY 9, 2024

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. billion visits in 2023, making it one of the most popular websites in the world. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! They work together to increase the likelihood of prospects consistently choosing your product over competitors. Website analytics. Social media analytics.

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line?

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. Use relevant hashtags 9.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? Take SEO analytics company Ahrefs. Add visuals to a long-form piece to share on social.

User-Generated 128

User-Generated Food Transform Marketing 128

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  Don’t forget the analytics As is always the case with social media, your analytics are the best indicator of which of your content efforts are working.  Nope, not anymore!

Analytics 107

Analytics User-Generated Promotion Branding 107

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. However, you do have to be an admin on both products you’re linking to.

Analytics 136

Analytics User-Generated eCommerce Advertising 136

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 131

Transform User-Generated SEO Law 131

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. Marketers have been using AI to help them spend more time on important things for years now.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Unbounce

JULY 5, 2023

Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) What are the benefits of AI analytics?

Transform 126

Transform Analytics Marketing Marketers 126

Sprout Social

APRIL 8, 2025

This has led to 80% of weekly users discovering a new product or brand on Pinterest. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. With a business account, you can also review how many people click these links via Pinterest analytics.

Shoppers 106

Shoppers Customer loyalty Analytics Branding 106