Customers.ai

MARCH 30, 2023

B2C companies who fail to take advantage of the latest-and-greatest will get left in the dust by their competitors. That’s why we’ve put together this list of Sales Prospecting Software for 2023. Ensure the pricing model aligns with your organization’s size and growth potential. We don’t want you to get left in the dust!

CRM 98

CRM Price B2C User-Generated 98

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. But how will marketers ride this wave?

Gen Z 108

Gen Z Advertising Advertisers Transform 108

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Customers.ai

APRIL 21, 2023

Our bevy of tools makes it a must-use for B2C businesses of all sizes. Picking AI Tools for Marketing Here are some tips on how to choose the right AI tools for your marketing needs: Consider your budget AI tools can range in price from free to thousands of dollars per month. What does it do? Customers.ai

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Ready North Image Source Initially founded in 2005 as PR 20/20, this inbound marketing agency was HubSpot’s first agency partner and the first to introduce Point Pricing.

Inbound Marketing 74

Inbound Marketing PR Manufacturing Marketing 74

Ariyh

NOVEMBER 20, 2023

Find out why Click here to sponsor Ariyh (sold out for 2023, booking for Jan 2024) 📝 Intro You're putting some of your products on sale, as it’s time to get rid of some old stock. When possible, end your discounted price with.99 99 and make sure to show the original price next to it. a specific price of $4.87

Price 87

Price B2C eCommerce Retail 87

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation.

Transform 94

Transform Retail Shoppers Price 94

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. .: People also remember print ads better for longer than digital ads, making them more engaging and effective.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

OCTOBER 16, 2023

👀 Pros and cons of popular tools Key user reviews Transparent pricing Risk-free trials Compare customer support software Want to sponsor Ariyh? Journal of Retailing and Consumer Services (April 2023) 🏫 Researchers Wondwesen Tafesse. Maybe it’s time to upgrade your help desk software. What's inside?

B2C 124

B2C Price Promotion eCommerce 124

Use Insider

MARCH 1, 2023

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. in 2023 compared with 2.8% Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Use Insider

FEBRUARY 17, 2023

The price range they’re looking at. And, since Insider has already collected behavior data, these notifications will be personalized based on the categories, products, price ranges, and other attributes. For example, say you have a customer segment that showed an affinity for a certain product category and price range.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Backlinko

MARCH 11, 2024

billion 2023 $5.86 Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool. billion 2022 $5.19

Customer Journey 98

Customer Journey Marketing Automation Platform Marketing Marketers 98

Ariyh

AUGUST 21, 2023

Previous insight: Don’t misspell your brand name (more insights here ) Showing product likes increases sales in the evenings and weekends Channels : Social proof | Reviews | Ecommerce | Social media For : B2C. for each additional like received, about 0.14% of an average product price. Want your brand here? Click here.

eCommerce 90

eCommerce Price B2C Retail 90

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Ariyh

MAY 29, 2023

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 20% gratuity). .

Food 102

Food Price B2C Advertising 102

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. 20% price compensation). Can be tested for B2B. more likely to forgive a missing reservation at a hotel (vs. a 35% refund).

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 25, 2023

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. Journal of Marketing (July 2023). uncrowded, plenty of empty space, simple shapes). .

Product 101

Product Food Health B2C 101

Customers.ai

JANUARY 2, 2024

Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. We ended 2023 with record-breaking customer growth, new products (hello B2B !), new pricing models, and continued product improvements across the board. Where is Customers.ai Customers.ai is just getting started.

Transform 118

Transform Outbound Marketing CRM B2C 118

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. Can be tested for B2B Research date : August 2023 📈 Recommendation When selling products, offer a take-back policy for old items (e.g. People will be willing to pay a higher price.

Logistics 62

Logistics Price Law Shipping 62

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 108

Gen Z Shoppers Retail Price 108

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. Journal of Consumer Research (September 2023) 🏫 Researchers Xianchi Dai. What would she value more? The beautiful details or better sound and quality?

Product 62

Product Direct Mail eCommerce Law 62

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. Kibo Commerce provides a few case studies to begin your personalization journey: Use tiered pricing to upsell with product recommendations. B2C will feel it first. Keep a finger on the pulse of B2C industry trends.

B2C 91

B2C Health Marketing Marketers 91

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga. Bocconi University.

Retail 99

Retail eCommerce B2C Price 99

Ariyh

JUNE 5, 2023

Read the State of eCommerce 2023 report to find out: What influences people most when shopping online? 📽️ Boost your reach with 100 high viral potential video ideas Free guide: Unlock your video content potential with 100+ ideas that are trending in 2023! What are the most common red flags that stop them from buying?

eCommerce 57

eCommerce B2C Price Promotion 57

Customers.ai

DECEMBER 18, 2023

According to data from WFH Research, in August 2023, 13% of full-time employees were fully remote and 30% were in a hybrid arrangement. In Q2 2023, 57% of internet users spent their time browsing the internet via mobile phones. You will be marked as spam, your deliverability will be hurt, and you could potentially get blocked.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Martech

JANUARY 4, 2024

That recession never happened, at least not in 2023. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Electronics rang the bell for discounts peaking at over 30% of list price.

Retail 87

Retail Food Price Analytics 87

Ariyh

AUGUST 28, 2023

Journal of Consumer Research (January 2023). Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? by suggesting present tense in the placeholder text). 🏫 Researchers Grant Packard.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Ariyh

AUGUST 14, 2023

Journal of Marketing (February 2023). Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Krush Kola, Phresh, Nite). Stick to correctly spelled words (e.g. . 🏫 Researchers John P.

Branding 91

Branding B2C eCommerce Price 91

Ariyh

JULY 10, 2023

Previous insight: Don’t ask for reviews too soon (more insights here ) Free shipping subscriptions increase sales and revenue per customer Channels : Ecommerce | Shipping | Pricing | Loyalty For : B2C Research date : February 2023 📈 Recommendation Offer a flat-rate subscription to access free shipping of your products.

Shipping 40

Shipping Non-Profit Retail B2C 40

Ariyh

OCTOBER 2, 2023

Read the State of eCommerce 2023 report to find out: What influences people most when shopping online? that make it possible to grab an item without bending or stretching) usually demand premium prices over the top and bottom shelves. What are the most common red flags that stop them from buying?

Product 84

Product eCommerce Retail Shoppers 84

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed.

Gen Z 113

Gen Z Pharmaceutical Customer Acquisition Marketing 113

Ariyh

NOVEMBER 6, 2023

It could be through scarcity (‘only 3 left in stock’), or maybe a limited time offer (‘buy now or the price will increase’). Can be tested for B2B Research date : May 2023 📈 Recommendation Use reassuring instead of pressuring nudges (e.g. ” (time scarcity) “Only 3 left at this price!”

Retail 57

Retail eCommerce Fashion Price 57

Ariyh

OCTOBER 31, 2023

Previous insight: The big impact of a single negative review (more insights here ) Technical language makes people less likely to buy a product Channels : Ads | Messaging | Copywriting | Content For : B2C. Journal of Consumer Behaviour (September 2023). this shampoo contains Panthenol, Glycerin, and Citric Acid). .

Copywriting 67

Copywriting B2C Promotion SEO 67

Ariyh

MAY 15, 2023

Target launch date: July 2023 Don’t worry non-Ecomm folks (e.g. Previous insight: Boost conversions with more white space (more insights here ) One-click buy buttons boost sales without increasing returns Channels : Ecommerce | Customer experience | Website | Customer journey | UX | UI For : B2C. Amazon.com Young-Hoon Park.

Retail 57

Retail eCommerce Shoppers Shipping 57

Customers.ai

MARCH 21, 2023

Bonus Moves To Extend The Power Of Your Email Opening Lines Chat and messaging is the preferred communication channel for B2C companies and customers, with open rates 10X to 80X higher than other reengagement channels. The post Best Email Opening Lines for 2023: Over 50 examples! appeared first on Customers.ai.

CRM 52

CRM Copywriting Outbound Marketing Communications 52