Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 130

Email Marketing Price User-Generated Health 130

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 66

Email Marketing Marketers Marketing Transform 66

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Transform 98

Transform Copywriting Marketers Marketing 98

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Litmus

NOVEMBER 20, 2023

It’s 2023, and artificial intelligence (AI) is everywhere. Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks.

Email Marketing 74

Email Marketing Copywriting Marketers Marketing 74

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. Government agencies in the U.S.

Email Marketing 86

Email Marketing Marketers Marketing User-Generated 86

Litmus

JUNE 14, 2024

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. We know that email workflows can get complex pretty quickly.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Digital Marketer

OCTOBER 24, 2022

As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general. The post Why 2023 Is The Best Time to Begin Your Digital Marketing Career appeared first on DigitalMarketer.

Digital Marketing 81

Digital Marketing Copywriting Marketers Marketing 81

Sprout Social

SEPTEMBER 18, 2023

Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Exposure Ninja

JUNE 23, 2022

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. b i llion in 2023. Do I Need to Learn about Digital Marketing? Google Analytics is moving from Universal Analytics, the existing Google Analytics platform, to Google Analytics 4 in July 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Unbounce Unbounce is a landing page builder with lots of page templates and features for AI copywriting and AI traffic optimization.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. Bonus: Another Two Essential Skills Freelancer Writers Should Have 1.

Finance 98

Finance Copywriting Digital Marketing SEO 98

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Seeing the shift from email being one of many responsibilities for a marketer to the development of specialist roles feels like email finally being given its due.

Marketers 100

Marketers Marketing Email Marketing Copywriting 100

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Unbounce

APRIL 6, 2023

AI marketing doesn’t mean the end of real, flesh-and-blood marketers. In fact, these tools are making marketers more effective. With loads of different applications (from research and analytics to copywriting and design), AI is quickly becoming a part of the everyday marketing toolstack. But fear not!

Product 81

Product Copywriting Price User-Generated 81

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Unbounce

MAY 13, 2024

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Post-conversion tests: Email campaigns, nurture sequences, etc.

Price 105

Price eCommerce Copywriting User-Generated 105

Litmus

AUGUST 21, 2023

In the 2023 State of Email Workflows Report , we discovered marketing teams spend on average two weeks or more to create a single email. Email marketing vs. email writing : We’re talking about more than copy First, I think it’s really important that we distinguish the difference between email marketing and email writing.

Copywriting 74

Copywriting Email Marketing Communications Branding 74

Customers.ai

MARCH 21, 2023

This guide is here to help you with some tried-and-true email opening lines. Get crafty when writing an email and see the power it holds! You can also make use of email marketing tools to supercharge your campaign. And if you are a small business, you should try all the best marketing tools for success.

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Litmus

AUGUST 18, 2023

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Updated August 2023 by Steph Knapp.

Copywriting 102

Copywriting Email Marketing Branding Analytics 102

Orbit Media Studios

AUGUST 29, 2023

This single chart is a dream come true to the conversion copywriter. Chart #4: Topics that drive results in emails, from the inbox through the website Your ESP (email service provider) has data for you: opens, clicks and unsubs. You are a skilled digital strategist and email marketing expert.

SEO 101

SEO Analytics Copywriting B2C 101

Unbounce

OCTOBER 15, 2024

With Unbounce, you can use our AI copywriting tool, Smart Copy , to help as well. These assets can convert your readers into hand-raisers, ready to be nurtured via email marketing efforts. Related articles AI marketing How this marketing agency uses AI to 10x their conversion rates March 13, 2023.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Digital Marketer

JULY 7, 2023

Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant. You can still have copywriters and editors and integrate ChatGPT as one of the steps in crafting your content.

Marketing Strategy 80

Marketing Strategy Content Marketing Marketers Marketing 80

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketers Marketing User-Generated 80

Hubspot Marketing

OCTOBER 24, 2023

In 2023, the company also introduced its AI-powered review writing service. Farfetch increased its email open rate by 31%. Farfetch is a luxury fashion retailer that experimented with AI and gave a fresh look to its email marketing campaigns. doubled its video course production.

User-Generated 136

User-Generated Price Retail Marketers 136

Rock Content

JUNE 27, 2023

For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities. With UTM tags you can track if your traffic is coming from organic search, referral, or email marketing, for example.

SEO 97

SEO User-Generated Transform Education 97

Litmus

FEBRUARY 22, 2024

This month, we’re chatting with Alice Li —email developer, accessibility activist, and former Geocities webmaster. Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like? That’s so heartening to hear!

Food 86

Food Transform PR Place 86

Unbounce

MARCH 12, 2024

Make a list of essential features you need, like subscription management, email marketing integration, or built-in analytics, and choose a platform that ticks all the boxes. The flexibility to test and tweak pages on the fly ensures that digital products can be marketed more effectively, leading to higher sales and engagement.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

NOVEMBER 7, 2023

Updated on November 1, 2023. You can easily link your WordPress landing page up with your email marketing, analytics, CRM, and social media—creating a handy ecosystem for all your online needs. In Q1 of 2023 , 95.3% Think email marketing, social media, retargeting campaigns, and more.

Whitepaper 52

Whitepaper SEO User-Generated Promotion 52

Tiecas

MAY 17, 2024

An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. A skilled copywriter can strike the right balance between providing valuable information and showcasing your company’s unique value proposition.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Unbounce

JUNE 5, 2024

Your objective with ecommerce lead generation forms is often to collect only an email—occasionally a first name—to reduce the friction for visitors. Once you have an email, the possibilities open up for email marketing and retargeting ad campaigns. What are you waiting for?

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Unbounce

JUNE 12, 2024

If you’re struggling to come up with good ideas or stuck staring at a blank page, you can use Smart Copy inside Unbounce to work alongside your very own AI copywriting assistant. Send promotional emails strategically Strategic email marketing is a powerful tool for driving sales and nurturing customer relationships.

eCommerce 52

eCommerce Customer loyalty User-Generated Shipping 52

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Remember—what gets measured gets managed.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

DIY Marketers

APRIL 23, 2023

To be successful you don’t just need to know what to do or what tools to use, you have to have substance In this list, I’ll highlight the top skills you need to master to achieve your marketing goals and create campaigns that deliver the results you’re looking for.

CRM 60

CRM Marketers Marketing User-Generated 60

Duct Tape Marketing

NOVEMBER 17, 2022

And then we do some outsourcing of copywriters, graphic designers, just kind of for overflow when our full-time team might get overwhelmed. So in our industry, I would say 2023, really leveraging SMS is something that we have to do. Search, social, email, and text. And I would say bringing things in house.

Direct Mail 89

Direct Mail Copywriting Place Law 89

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52