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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Look for tools that: Drive multiple KPIs : For example, a CRM that improves lead quality, shortens sales cycles and boosts customer retention.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 123
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Are CRMs alone sufficient in a data-driven world?

Martech

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. According to the report, customer satisfaction has only slightly increased despite significant investments in CRM software.

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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Transform long-form content into short-form educational social media posts. In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023. Although repurposing content is likely not new to you, AI makes it much easier to do at scale than ever before. That said, AI can also help here.

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The future of the martech stack and marketing operations is ‘unstructured’

Martech

The findings were featured in a whitepaper published in 2023. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Opportunities and challenges await A hopeful example of this embedded capability in MAP/CRM was highlighted in one of my articles last year.

CRM 95
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The Future of SEO: Stay Visible as Search Evolves

Sales Force: CMO

This isn’t just another algorithm update; it’s a fundamental transformation in how people access information. ChatGPT, the leading AI tool, saw an eightfold increase in weekly active users from October 2023 to April 2025, reaching over 800 million users. ” or “Which CRM is better, Brand X or Brand Y?”,

SEO 45
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Your GTM spend isn’t just an expense — it’s an asset

Martech

The hidden accounting insight Let’s start with one overlooked but transformative insight: Time lag is the accounting backbone of capitalization and amortization. That opens two transformational frontiers: 1. A brand investment that moves pricing power for four years isn’t an expense — it’s an asset.