Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 85

Branding Gen Z Pharmaceutical Health 85

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). You probably think Gen Z leads the number in this mobile survey, right?! See you there!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketing 95

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 56

Gen Z Fashion User-Generated Digital Marketing 56

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Google continues to be the gold standard that drives priorities for digital marketing. The Search Engine Trends That Will Shape 2023. What Search Engine Trends Shaped 2022?

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Social ad spend in 2022 represented 33% of the total digital marketing spend. Approximately 928.5

Gen Z 123

Gen Z User-Generated eCommerce Finance 123

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). billion in 2023. in 2023 from 5.5%

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Rock Content

JULY 16, 2024

Why should you, as a marketer, keep a closer eye on “the front page of the internet”? However, many Gen Z Reddit users don’t quite agree — especially when it comes to product information. Gen Z users are at the forefront of this shift. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

MAY 8, 2023

Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we'll highlight the top challenges marketers face in understanding audiences from HubSpot's very own 2023 State of Marketing Report to provide data-driven tips for overcoming them.

Market Research 142

Market Research Gen Z Key Performance Indicator Millennials 142

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Personally, I call it “foot-in-the-door” marketing. Authentic marketing can only come directly from the brand Not all of your content has to be created by you. But there’s been a shift. But they can hurt you when forced.

Gen Z 138

Gen Z Influencer Marketing Health Marketing 138

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Businesses Grow

JANUARY 5, 2023

I read this thing from a Gen Z newsletter, and the person from Gen Z said, we will not be stressed. You know, and incidentally, I don’t lay that trip on the Gen Z ers. As I said, I’m not blaming it on Gen Z. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Gen Z 120

Gen Z Place Education Branding 120

TechWyse

MARCH 28, 2023

Coca-Cola’s marketing efforts are clearly working in their favour as the company saw its revenue grow 7% to $10.1 Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. The Forrester Wave: Loyalty Technology Solutions, Q1 2023 reportshows who has the best chance to stay on top of those dynamic changes.

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Rock Content

FEBRUARY 17, 2023

Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Do you want to continue to be updated with Marketing best practices? See you there!

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Hubspot Marketing

APRIL 29, 2024

Nostalgia wraps us in a comforting blanket, and that’s why it works,” says Digital Marketing Strategist Charles Lange. It was great for reliving childhood gaming memories and introducing Super Mario and Donkey Kong to new generations. Image Source Barbie The 2023 Barbie movie sparked nostalgia for 2010s pop feminism.

Gen Z 114

Gen Z Fashion Millennials Food 114

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 131

Gen Z Pharmaceutical Customer Acquisition Marketing 131

Hootsuite

JULY 11, 2023

Hootsuite’s CEO, Irina Novoselsky, took the stage at Collision 2023, where she did an insight-packed Q&A with Evan Hansen, Co-founder and Editor-in-chief of Meteor. As we’ve seen with the Gen Z-influenced shift on social, social users are looking for content that’s relatable and speaks to them as humans, not as consumers. “At

Gen Z 98

Gen Z User-Generated Social Media Marketing Branding 98

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

TechWyse

JUNE 26, 2023

Twitter Blue Explained: Everything You Need To Know in 2023 Source: Shutterstock Are you pondering about the idea of leaving Twitter? ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. For reliable technical support, analytics prowess and creative guidance, it’s beneficial to partner with a digital marketing agency that knows its way around TikTok. Think again. . About Budget.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Rock Content

FEBRUARY 26, 2024

When Gen Z icon Olivia Rodrigo confesses her love for the Stanley cup, you know you’re onto something. Stanley’s understanding of content marketing dynamics played a significant role in its virality. From $75 million to a staggering $750 million in sales in 2023 alone – that’s the Stanley glow-up.

Gen Z 107

Gen Z User-Generated Transform Fashion 107

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Search Engine Land

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. The Forrester Wave: Loyalty Technology Solutions, Q1 2023 reportshows who has the best chance to stay on top of those dynamic changes.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Businesses Grow

JANUARY 19, 2023

Read about our conversation below, or click to listen to this episode: Click to hear Episode 264 This conversation is sponsored by The Creator Economy Expo (CEX) CEX May 1-3, 2023 is the must-attend experience for content creators interested in building and growing their content-first businesses without relying on social platforms.

Gen Z 74

Gen Z Health Marketing Marketers 74

TechWyse

JANUARY 31, 2023

2023 is officially here! From post-holiday sales strategies to ChatGPT updates, here’s what happened this month in marketing. 12 TikTok Trends to Guide You in 2023 Source In recent years, TikTok has quickly become one of the most popular apps within the social media sphere–but this is just the beginning.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Power Digital Marketing

NOVEMBER 29, 2022

As 2023 approaches, consider what customers prefer now: Buy online, pick up in store (BOPIS) – Business Insider predicts that BOPIS sales will increase to double-digit percentages through 2024. If you’re in need of a partner, Power Digital is here to support. The Digital brick-And-Mortar: Navigating our New Retail Reality.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. billion users in 2023. And through word-of-mouth marketing, customers do the promotions for the brand.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52