Hubspot Marketing

OCTOBER 27, 2023

Whether you're looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business. GWI , 2020) Social Commerce Purchasing Stats $86.21

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. . 'Cause Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

Sprout Social

MARCH 12, 2024

So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketing 137

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2023 to 81.2%

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% 25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Over 216 million U.S. of all U.S.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. The film's marketing made just as much of a splash as the film itself, and Semrush used this design to share various performance stats from its strategy. Why is this great digital content?

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Sprout Social

MAY 12, 2025

Key TikTok statistics in Australia TikTok is a major player in Australias social media landscape. Below are a few statistics that highlight how deeply the network has embedded itself into the everyday lives of Australians: As of June 2023, 5 million Australians and 350,000 Australian businesses use TikTok.

Gen Z 64

Gen Z Transform Fashion Food 64

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? What can marketers do? 48% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Different Types of Social Media Content 1. Content that represents brand values.

Gen Z 135

Gen Z Education Social Media Marketing User-Generated 135

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Are the Gen Z type of first-time tax filers who would likely resort to digital means? trillion in 2024 to $35.86

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

MAY 12, 2025

Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Source If you want to do Gen Z-marketing right, consider Starface and Heaven by Marc Jacobs your Krabby Patty formula. Let the product be weird (on purpose).

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Sprout Social

MAY 7, 2025

In 2023, Ofcom found that approximately two-thirds (65%) of UK adults use WhatsApp as their main online communication service. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z 70

Gen Z Marketing Marketers Communications 70

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Hootsuite

APRIL 19, 2023

For instance, Messenger is a social messaging app that is tied to Facebook — if someone is asking for customer service help on a Facebook post on your Business Page , you can take the conversation out of the public eye and into a private conversation on Messenger to resolve. So discrete! So sophisticated! Miss Manners would be delighted.

Gen Z 123

Gen Z Social Media Marketing Place Shoppers 123

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 108

Gen Z Direct Mail User-Generated Millennials 108

Hubspot Marketing

OCTOBER 11, 2023

It’s one of the earliest blogging platforms and is still operational in 2023. Birth of The Original Social Networks What followed the first wave of “social networks” are the platforms we know today, or the initial stages and first versions of those we use today. When social distancing regulations eased up, its user base fell.

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Sprout Social

MAY 8, 2023

Schools and education don’t see many concentrated opportunities on TikTok; however, this shouldn’t prevent them from using the entertainment platform, since there’s an opportunity to engage with the next wave of students: Gen Z. The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m.

Entertainment 125

Entertainment Gen Z Education Food 125

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. Here’s a teaser: As of October 2023, there are an estimated 4.95 billion active global social media users, that’s 60.6% billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

NOVEMBER 6, 2023

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform.

Gen Z 120

Gen Z Branding eCommerce Social Media Marketing 120

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hubspot Marketing

MAY 1, 2023

adults are on TikTok, but this shoots up to 62% when we look at Gen Z. More Social Media Trends Looking for more social trends? Check out HubSpot’s Social Media Trends 2023 Report blog pos, or the full PDF version below. Just about one in three U.S.

Gen Z 135

Gen Z Entertainment Education Social Media Marketing 135

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 134

Gen Z Inbound Marketing User-Generated Entertainment 134

Hootsuite

NOVEMBER 14, 2022

Each brand has its own audience, and each audience has its favorite social media networks. If you’re targeting Gen Z, you’re more likely to find them on TikTok than anywhere else. Do it better with Hootsuite , the all-in-one social media toolkit. Follow your audience.

Gen Z 127

Gen Z User-Generated Place Social Media Marketing 127

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Sprout Social

APRIL 28, 2025

In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. As of the third quarter of 2024, 59.8% of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust.

Gen Z 129

Gen Z Entertainment Education Social Media Marketing 129

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Last year’s trends back up the high expectations for this year’s post-holiday shopping. Image: TikTok for Business. Get MarTech!

Gen Z 123

Gen Z Shoppers Food Marketing Plan 123

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 88

Gen Z Social Media Marketing User-Generated Education 88