Martech

DECEMBER 13, 2021

There are multiple marketing use cases for identity resolution, from complying with data privacy regulations to developing more accurate lookalike audiences to improved marketing segmentation and targeting. Why it’s hot now. More people expect relevant brand experiences across each stage of their buying journeys.

Price 112

Price Market Segmentation User-Generated Management 112

Sprout Social

FEBRUARY 1, 2024

Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Customer 140

Customer Transform Communications Promotion 140

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. The challenge?

Price 132

Price Marketers Marketing Analytics 132

Martech

OCTOBER 17, 2023

for every dollar thrown into influencer marketing. If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. It could be enhancing brand visibility, generating leads or educating a new market segment. Here’s a twist: B2B didn’t sit this dance out.

Influencer Marketing 127

Influencer Marketing Branding User-Generated Marketers 127

Sprout Social

FEBRUARY 19, 2024

This is a crucial advantage, considering 44% of business leaders think sentiment analysis is critical in understanding consumer behavior and are already using it to guide their strategies, according to our 2023 State of Social Media Report. Siri and Alexa are common examples of conversational AI.

Marketing Strategy 139

Marketing Strategy Manufacturing PR Marketers 139

Marketing Insider Group

APRIL 14, 2021

According to research, banking operational savings attributed to chatbots will grow to 3,150% between 2019 and 2023. Using data on verticals and pain points, you might even uncover new market segments for future products. And those are just a few of the benefits. Chatbots are a Cost-Effective Customer Acquisition Tool.

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

Hubspot Marketing

APRIL 14, 2023

List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?" Write marketing copy to make my marketing emails more engaging. What marketing tactics should I leverage to reach my target audience."

Marketers 145

Marketers Marketing Analytics Influencer Marketing 145

Sprout Social

JANUARY 29, 2024

Identify the channels used by your market segment Where is your reputation being forged online? A qualitative and quantitative approach to market research can help you zero in on where your audience is discussing your brand and industry online.

Management 134

Management Shipping Health Market Research 134

Search Engine Land

JUNE 12, 2024

Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. Get the daily newsletter search marketers rely on. Can search work in new market categories? Adjacent markets are ones where your product, service or idea solves a similar problem or opportunities with a different audience.

SEO 98

SEO Marketing Strategy PR Marketers 98

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. For this, you need to choose data sources most relevant to your objectives based on key factors like social media demographics , market segmentation and audience demographics.

Branding 141

Branding Health Customer loyalty User-Generated 141

Search Engine Land

JULY 24, 2023

Write a press release about our upcoming event "TechExpo 2023" on August 15, 2023, in San Francisco. What marketing channels have the lowest ROI for the healthcare industry? List the key marketing segments in the beauty industry. Which segment has the biggest opportunity for our cosmetics company?

Content Marketing 91

Content Marketing Finance Marketers Marketing 91

Hootsuite

DECEMBER 15, 2022

We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform. Download our Social Trends report to get all the data you need to plan a relevant social strategy and set yourself up for success on social in 2023. Affiliate marketing, sponsorships, and UGC.

Non-Profit 116

Non-Profit Affiliate Marketing Advertising Advertisers 116

Martech

AUGUST 21, 2023

Many clients I’ve worked with have made significant investments in data science and seek to better connect the data science outputs to marketing activations. It’s been interesting to me that even in 2023, there are still marketing data science exercises that aren’t tied to a clear marketing use case.

Manufacturing 98

Manufacturing Price Market Segmentation Customer 98

Hubspot Marketing

MARCH 29, 2023

They represent the attitudes of the part of the market that is already drawn to your brand. The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2023. The market is expected to grow from roughly $75 billion in 2021 to $90.79

Market Research 145

Market Research Marketers Marketing Price 145

Rock Content

JUNE 27, 2023

For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities. With our research findings, we were able to identify untapped market segments and emerging customer needs.

SEO 97

SEO User-Generated Transform Education 97

Customers.ai

DECEMBER 5, 2024

Bookmark this pic.twitter.com/XW3hnFtA7h — Konrad | Ecommerce Email & SMS (@EcomKonrad) September 16, 2023 Who doesnt love feeling special? The success of client segmentation is measured through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value (CLV).

eCommerce 83

eCommerce Shoppers Key Performance Indicator Email Marketing 83

Rock Content

DECEMBER 13, 2023

For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. That segmentation continues in 2024 and needs to translate into all advertising efforts. Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies.

Advertising 52

Advertising Advertisers B2C Target Market 52

Use Insider

OCTOBER 7, 2023

By personalizing the on-site experience for different customer segments, the company boosted conversions on its home page by 5.8%. Our platform tops G2’s Fall 2023 reports as the #1 leader in seven categories , including customer data platforms, with unbeatable support and a 100/100 user satisfaction score.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Use Insider

OCTOBER 7, 2023

Smarter predictions based on highly targeted marketing segments Some Actionable CDPs can also create AI-powered predictive audiences. For example, Insider goes beyond standard segmentation characteristics like demographics, devices, or platforms and pre-made segments such as cart abandoners.

Customer Journey 52

Customer Journey Customer Acquisition Marketers Fashion 52

Hubspot Marketing

NOVEMBER 21, 2024

The latest data shows why: despite 2023 being a year filled with layoffs and budget cuts, video consumption has proved to be surprisingly immune to economic headwinds. According to HubSpot's 2023 Video Marketing Report , B2C brands using short-form video content see 30% higher engagement rates compared to traditional marketing methods.

Video Marketing 127

Video Marketing Marketing Strategy Transform B2C 127

Sprout Social

NOVEMBER 12, 2023

Maybe your perfect partnership revolves around the types of feelings your product evokes, shared interests your audiences have or the priorities of your target market. had common market segments they tackled together. In 2023, they expanded the collection to include several new materials. For example, Dunkin’ and e.l.f.

Branding 136

Branding Fashion Gen Z Entertainment 136

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Martech

NOVEMBER 11, 2024

In 2023, Pew Research Center addressed this issue directly, stating: “…generational research has become a crowded arena. The field has been flooded with content that’s often sold as research but is more like clickbait or marketing mythology. Sadly, referencing a generation has just become a way to lazily stereotype a group.

Gen Z 132

Gen Z Millennials Marketers Marketing 132

Vertical Response

FEBRUARY 22, 2025

The four most important social media networks for marketers in 2023 are Facebook, Instagram, YouTube, and TikTok. By leveraging GPT, marketers can create more effective social media campaigns, fostering stronger relationships with their audience.

Transform 52

Transform User-Generated Key Performance Indicator Marketers 52