Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. I frequently advise marketers to stop what they’re doing, clear their minds, look at their efforts and think of how to improve them. .” ” The marketer who had to figure out how to fight for every scrap of budget to make the email program achieve its potential.

Transform 25

Transform Marketing Marketers Retail 25

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law 131

Law Education Digital Marketing SEO 131

ConsumerTalk

APRIL 12, 2023

Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Performance Marketing 98

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketing 79

Martech

NOVEMBER 4, 2024

DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Amazon, Walmart, Target), per Statista.

Transform 121

Transform Retail Manufacturing eCommerce 121

Search Engine Land

OCTOBER 14, 2022

A handful of powerful targeting features will be removed in early 2023 according to a Google Ads help article. Furthermore, the article mentions that in early 2023 all existing content targeting settings will be automatically removed “from video campaigns that drive conversions.” ” A major blow to targeting?

Advertisers 100

Advertisers Advertising Performance Marketing Customer 100

SmartBrief - Marketing

MAY 7, 2025

Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. Some functions like performance marketing or always-on content thrive in-house. The rise of embedded agency models and fractional CMOs reflects a desire for more agile, inside-out partnerships.

Shipping 61

Shipping Branding Performance Marketing Advertising 61

Martech

DECEMBER 12, 2022

In a nutshell, this means running experiments, analyzing performance data and finding improvement opportunities. With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Refine campaign budget allocation to serve campaign goals.

Advertising 110

Advertising Advertisers User-Generated Analytics 110

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 108

Marketing Marketers Promotion Management 108

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

NOVEMBER 7, 2023

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. appeared first on MarTech.

Email Marketing 113

Email Marketing User-Generated Place Product 113

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Email verification and mobile optimization.

Transform 98

Transform Retail Shoppers Price 98

Martech

JULY 17, 2024

Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted. Marc Andreessen defines it as being in a good market with a product that satisfies that market.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Search Engine Land

JANUARY 29, 2024

rose by 17% year-on-year in the final quarter of 2023. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped. However, despite steadily increasing throughout 2023, the adoption of PMax campaigns seems to have reached a plateau.

Retail 133

Retail Advertisers Advertising Performance Marketing 133

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketing 104

Martech

MARCH 5, 2025

This shift fueled Everlanes physical expansion and contributed to its most profitable year in 2023. As the company realized, customers still want to touch products before they buy. Physical stores arent making a comebackthey are evolving.

Branding 86

Branding Retail eCommerce Customer loyalty 86

Search Engine Land

APRIL 24, 2024

Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increased by 13%, a big jump from the 6% year-on-year increase in CPC of Q4 2023. Performance Max campaigns improve from quarter to quarter.

Retail 104

Retail Advertising Advertisers Price 104

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketing 142

Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. A spokesperson said: "We observed increased volatility in the results of our performance marketing campaigns. Read Trivago's Q2 2023 Earnings Release statement in full for more information.

Product 96

Product Advertisers Advertising Performance Marketing 96

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better.

Advertising 110

Advertising Advertisers Transform Manufacturing 110

Use Insider

MARCH 1, 2023

The state of customer experience in 2023 Let’s kick things off by looking at the state of customer experience in 2023. in 2023 compared with 2.8% Rising food prices, rents and mortgage payments, high energy costs, economic uncertainty, and the threat of job losses are all making people spend less in 2023.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Hubspot Marketing

JANUARY 22, 2024

For 1 in 4 marketers, providing customer service through social media became more important in 2023, and I predict this trend will carry into this year. In fact, 50% of marketers plan to continue the same investment in social media as a customer service tool in 2024, whereas 33% plan to increase their investment.

eCommerce 137

eCommerce Marketing Marketers Influencer Marketing 137

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. In conclusion, marketers face numerous challenges and opportunities as we head into 2023.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Orbit Media Studios

APRIL 30, 2025

It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. And performance marketing doesnt work well without brand marketing. Its also a reminder that we are in charge of our careers. We are all empowered to take action. There are things we can do today to get to the next stage.

Transform 71

Transform User-Generated CMO Copywriting 71

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Sprout Social

OCTOBER 18, 2023

Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. Today, 76% of marketers agree their team’s social insights inform other departments, according to The 2023 Sprout Social Index™.

Health 143

Health Manufacturing Thought Leadership Product 143

Power Digital Marketing

FEBRUARY 6, 2023

For marketers to achieve the sole purpose of marketing: revenue generation (and yes, brand is a means to get there, too), we put together The CMO’s Guide for Igniting Profitable Growth in 2023. Without further ado – let’s dive into the highlights of recession-proofing your marketing efforts.

Non-Profit 40

Non-Profit Marketing Marketers Customer Journey 40

Search Engine Land

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. CTV adtech is evolving to meet advertisers’ needs On November 1, 2023, Netflix announced a slew of new features to meet advertisers’ needs better.

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Exposure Ninja

MAY 2, 2025

increase from 2023. Content Marketing Content marketing is one of the most effective ways to build trust, generate leads, and support the growth of your SEO and GEO strategies. Email marketing is what keeps your brand front of mind during these different stages.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

APRIL 8, 2024

In a blog post from late 2023 , Google said that the reason why they decided to launch it was to let their advertisers stay on top of changing market conditions. The newly added features were introduced at the Google Marketing Live event in May 2023. customers who use Performance Max.

User-Generated 138

User-Generated Advertising Advertisers Communications 138

Hubspot Marketing

MAY 2, 2023

As of 2023, ChatGPT has about 13 million unique visitors a day. Provide me with a list of companies currently looking for a freelance performance marketer. Here, I step into the shoes of a performance marketing specialist who wants to get a list of potential clients. How is ChatGPT being used today?

Price 142

Price CRM Performance Marketing Advertising 142

Martech

FEBRUARY 20, 2023

Some marketers are shifting budgets away from the iOS and social placements where scale is becoming sparser and re-investing in CTV advertising. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB. So, how is this shift in ad spend to being justified?

Advertising 98

Advertising Advertisers Market Research Branding 98

Search Engine Land

MARCH 7, 2023

Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. The power of good ad messaging in 2023 Not so long ago, writing ad copy for PPC was somewhat formulaic: Do your keyword research.

Transform 90

Transform B2C eCommerce Marketing 90

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

Marketing Strategy 106

Marketing Strategy Whitepaper Thought Leadership Marketing 106

Hubspot Marketing

MARCH 19, 2024

Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers. Make the most of your marketing budget.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106