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Why brands must bridge the knowledge gap in AI adoption

Martech

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. The most-cited challenge in that same study was implementation challenges.

Transform 140
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Second quarter saw slowing ad spend on most platforms

Martech

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. This aggressive approach in 2024 follows Temu’s significant push to gain US market share in 2023, which included becoming a major buyer of Google shopping ads.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

  WhatsApp Business reported  having over 200 million monthly active users in June 2023. billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. Instagram 2.04 Reddit 430 million MAU With roughly 1.7

Branding 125
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5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 136
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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. One, they have to remain competitive in places where the competition is also investing. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. Spend on TikTok for 2024 was $4.8

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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

Buffer Marketing

Threads was launched in July 2023, with integration into Buffer starting in June 2024. Our theory about why Threads wins at engagement Threads is a new platform, launched in July 2023 and was only added to Buffer in June 2024. Buffer makes crossposting seamless by allowing you to schedule and adapt posts across platforms in one place.

Branding 137
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Content Marketing Strategies Every Professional Services Brand Should Use

Scoop.it!

Ensure Product and Conversion CTAs Are Logically Placed Investing in content marketing to raise brand/service awareness or enhance business credibility are excellent tactics to implement in your marketing strategy. So, is there a right way to place conversion elements within your content?