Why brands must bridge the knowledge gap in AI adoption
Martech
JULY 29, 2024
By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. The most-cited challenge in that same study was implementation challenges.
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