SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Jeff Bullas

JANUARY 9, 2023

billion monthly active users ; to accomplish this in a one-year time frame is no easy feat. That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. UseViral has built a network of users that work to provide you with real TikTok likes.

User-Generated 292

User-Generated Entertainment Promotion Place 292

Jeff Bullas

FEBRUARY 27, 2023

If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. But how do you find these followers?

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. billion visits in 2023, making it one of the most popular websites in the world. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

JULY 24, 2024

P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. The only problem is Nike isn’t a sponsor.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 127

User-Generated Food Transform Marketing 127

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Next is now generally available to customers with the Tableau+ SKU. Processing.

Transform 104

Transform Analytics User-Generated Promotion 104

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Scoop.it!

JUNE 8, 2023

Deep into the internet age, it’s rare to find someone who doesn’t run their own website: whether it’s as a freelancer, to promote their hobby, or for their business. For anyone hoping to learn how to promote their website, this is good news. This is a great way to generate authentic interest in your site.

Promotion 105

Promotion SEO User-Generated Energy 105

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros.

Millennials 128

Millennials Shoppers Marketing Marketers 128

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. 31 Influencer Marketing Stats to Know in 2023. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 117

Branding Gen Z Energy Shoppers 117

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled.

Whitepaper 121

Whitepaper User-Generated Thought Leadership Copywriting 121

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Real Estate 144

Real Estate Food Entertainment Analytics 144

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Design choices to engage the 2023 reader. Alternative metrics to open rates in a post-Apple MPP world. AMP for email. Technology consolidation.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Search Engine Land

SEPTEMBER 14, 2023

Google said , “The September 2023 helpful content update is rolling out with an improved classifier. ” I suspect this is to say AI-generated content is fine when it is helpful. Google wants to reward better and more useful content that was written for humans and to help users. What is new.

User-Generated 145

User-Generated SEO Promotion 145

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Sprout Social

JANUARY 31, 2025

And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. Use this strategy to strengthen your own social ROI.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. For example, LinkedIn Learning has shown positive career outcomes for 70% of users. Metrics like employee engagement, turnover rates, skills gained and promotion rates will assist in planning resources for next year.

Management 103

Management User-Generated Analytics Communications 103

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  Promote new content: Use posts to tease upcoming videos, share behind-the-scenes content, or just remind people of your work. Nope, not anymore!   Ready to get cracking?

Analytics 108

Analytics User-Generated Promotion Branding 108

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Website analytics do the same but provide insights into how users find, interact and take action on a company’s website.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Sales conversion : Turning leads, trial users, or freemium users into paying customers. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111