Martech

AUGUST 2, 2024

The 20% increase is the first time since the start of 2023 the company’s ad growth was less than 22%. billion, which would be an increase of between 8% and 11% compared to the third quarter of 2023. Analysts were expecting Amazon to report online advertising sales of $13 billion. and Mrs. Smith.” billion for the same period last year.

Advertising

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing

Sprout Social

MAY 29, 2025

Many marketers said they trust LinkedIn to deliver a positive ROI Trust in LinkedIn to deliver positive ROI is high among marketers. A global August 2023 social media marketing survey showed marketers confidence level reached 70%. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z

Martech

JULY 23, 2025

Is it because LinkedIn has realized that other social platforms are increasingly targeting the business market, especially small businesses? Revenue has slowed to just 9% in both 2023 and 2024, driven primarily by premium subscriptions and talent solutions. Or is it the advertising model they’re after? The next phase of growth?

Thought Leadership

Martech

FEBRUARY 19, 2025

To give you an idea of what that means: For the first six months of 2024, monthly video ad spending on the site averaged $55 million. billion on TikTok during 2024, a 27% year-over-year increase from 2023, according to MediaRadar. In total, brands spent $4.8

Gen Z

Calvyn Lee Blog

JANUARY 31, 2023

The short video trend is here to stay. (It It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?

Market Trends

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Benefits of Video Marketing 6.

Video Marketing

Social Media Examiner

MAY 15, 2023

Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media?

Social Media Marketing

Hubspot Marketing

SEPTEMBER 11, 2023

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

Content Marketing

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The answer is a resounding “yes.” The good news?

Marketing Plan

Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. The 4 Most Popular 2023 Super Bowl Ads, According to 150+ Viewers Below are four consumer favorites, plus takeaways that any marketer can leverage to fend off their biggest competition.

Automobile

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales.

SEO

Hubspot Marketing

SEPTEMBER 29, 2023

Here are the top 12 higher education marketing trends of 2023. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. On top of that, they re-publish webinars and pre-recorded videos on their YouTube channel , which students can access at any time.

Education

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. 3 gta 6 trailer 4M 4 bad bunny 3.5M

Entertainment

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. you know that advertising is a key part of the business.

Real Estate

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z

Hubspot Marketing

JUNE 19, 2023

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

User-Generated

Search Engine Land

NOVEMBER 29, 2023

If digital marketers in the U.S. want a sneak preview of creative effectiveness in December, then they should find a quiet moment during the current shopping frenzy on this side of the pond to analyze and evaluate what are the most effective Christmas ads for 2023 over in the U.K. out of 10. Duracell | Bunny Saves Christmas ” 5.

Shoppers

Scoop.it!

MARCH 7, 2023

Videowise is one of those platforms that allows you to create shoppable videos on your website and market them across the online world. You can easily create and share curated content pages containing shoppable videos and create entire campaigns that focus on video marketing and sales.

User-Generated

Girl Power Marketing

FEBRUARY 1, 2023

The Rise of Video Content Today’s content comes in many forms, including blog posts, white papers, case studies, eBooks, newsletters, and other written collateral. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video. The result? YouTube has the power of Google behind it.

Whitepaper

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results.

Marketing

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. A video is an excellent tool for showing a brand’s culture and purpose, as well as inspiring consumers to purchase products or services. Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 billion by 2023.

Digital Marketing

Neil Patel

FEBRUARY 3, 2023

Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. How Has The Search Landscape Changed?

User-Generated

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.

Gen Z

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. Why, you may ask?

Gen Z

Customers.ai

MARCH 16, 2023

To help you out, we’ve compiled a list of 30 sales automation tools to help you sell more in 2023. Here are the best sales automation tools for 2023: Best Sales Automation Tools in Class: Sales Outreach Automation Builder Building up a rich database of contact information is only step one! See the new Customers.ai

CRM

Digital Marketer

OCTOBER 24, 2022

In addition to the above, as a digital marketer, you might also have to be across the basics of: Search engine optimization Email marketing Influencer marketing Copywriting Data analysis Video marketing … and more.

Digital Marketing

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. The post How To Create The Perfect Marketing Email in 2023 appeared first on VerticalResponse.

Marketing

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Digital Marketing

Buffer Marketing

DECEMBER 6, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).    Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. " Pause. A thread on how to answer.

Copywriting

OnDemand CMO

JANUARY 20, 2023

Here are 3 content marketing trends for 2023 to keep in mind. 1 – Utilize video content Audience attention spans are alarmingly low and only getting worse. To keep the audience entertained, marketers have to create engaging content that motivates the audience to watch.

Market Trends

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

Entertainment

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. million promoting AI products and solutions through September 2023 — up from $10.9 Advertisers have spent $40.2

Advertising