The CMO Survey

NOVEMBER 12, 2024

Drilling down, marketers expect to spend more on customer relationship management (+ 6.9%), customer experience (+ 5.6%), branding (+ 7.0%), new product introductions (+ 8.1%), and new service introductions (+ 4.3%) in the next year. in Fall 2024, rebounding from an earlier dip of 3.9% growth in Spring 2024.

CMO

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

Management

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C

Martech

MARCH 17, 2025

1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Its doubled every two months since September 2024. Budget management, 31%.

Retail

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Processing.

Customer

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. It found that organizations with mature AI practices dubbed AI Masters still have a 13% failure rate on average.

Transform

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. The year I turned 30, I started a new job.

Event Marketing

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Customer loyalty

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Why we care. Bottom line.

Advertisers

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. million, the highest average on record, according to the 2024 IBM/Ponemon Cost of a Data Breach Report. Furthermore, these breaches are expensive and slow to be discovered.

Law

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Metricool , a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. Are you getting the most from your stack?

B2C

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. This is likely to continue. While I think its an important metric, it should not be the only one.

Retail

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. Flexible management – can be updated anytime. Are you getting the most from your stack? Key features: Immediate effect upon setting. How it works.

Advertisers

Martech

JULY 19, 2024

We have a global asset management business, we have a retirement business that operates in the U.S. That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

B2C

Sprout Social

AUGUST 4, 2025

Authenticity and relatability Just like in B2C sales, B2B marketing depends on creating authentic connections with people working in other companies. If you’re managing B2B content for an enterprise company, consider focusing on some of your smaller internal teams, and showcase why they’re so important for your business.

Gen Z

Martech

AUGUST 13, 2024

In order to manage this risk, all areas of the digital advertising supply chain must be diligent about the privacy practices of their partners. Additionally, regulations highlight the importance of due diligence in determining liability, making third-party risk management extremely important.” CMG & Salty for Hershey. “We’re

Law

Lusha

NOVEMBER 11, 2024

This guide will show you the top 13 websites to buy business leads in 2024. Some common challenges include: Finding the right decision-makers in target companies Standing out from competing messages Building trust with potential clients The B2B sales cycle is often longer and more complex than B2C.

CRM

Martech

JULY 26, 2024

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. B2C, B2B and B2B2C). “Are we getting value from our martech?” Take CRM as an example.

Pharmaceutical

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform

Neil Patel

JUNE 25, 2025

Owned media is content that your business manages and controls. billion at the end of 2024 , and this is set to grow in the future. My team and I conducted research into the web’s most popular social media platforms and found that Facebook generated the most ad revenue in 2024, with over $100 billion in earnings.

User-Generated

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Adding ads to Prime Video helped Amazon bring in $12.77 Processing.

Advertisers

Martech

MAY 7, 2025

There are 2,489 new tools from more than 11,000 candidates, continuing the expansion that followed the genAI shockwave of 2024. Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. Tools like Jira and Aha!

B2C

Martech

MARCH 25, 2025

When The 2024 MarTech Replacement Survey was done less than six months ago, said Pastore, almost no one [2%] was saying they were replacing their apps with homegrown apps. Data integration remains the biggest hurdle in managing martech stacks, cited by 65.7% This is a significant shift in just a few months. of respondents.

Marketing Plan

SocialPilot

FEBRUARY 6, 2025

Zero learning curve: Easy-to-use tools for businesses to gather and manage customer reviews. Cons to Note Managing public negative reviews requires prompt attention. It helps you manage 70+ listing directories including Yelp and MapQuest, making it ideal for small to medium-sized businesses. Why Use Yahoo Local Listings?

Real Estate

Martech

SEPTEMBER 19, 2024

That is, unless you ask Google’s Gemini, which told me 2024 is the first time. Features include content editor, GitHub integration, automated knowledge base management and custom AI agents. Users can design and execute complex, multistep campaigns to manage intricate customer journeys. Email: Business email address Sign me up!

User-Generated

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi

Non-Profit

Rock Content

JULY 11, 2024

In 2024, online shopping is more than just an option. Successfully managing every aspect of a growing ecommerce store can be challenging. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce

Martech

MAY 21, 2025

Publicis acquired Influential back in July 2024. Later, an influencer marketing and social media management platform acquired Mavely in January. Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio.

Influencer Marketing

Sprout Social

NOVEMBER 15, 2024

When CEO, Marc Benioff, published his first LinkedIn post on October 30, 2024, it rocked the network’s algorithm. Raising Cane’s: From CEO to celebrity In both B2C and B2B, it’s rare to see a CEO as involved in company marketing as Todd Graves. Maybe it’s encouraging your CEO to create an Instagram account managed by the social team.

Branding