Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Omnichannel integration requires human intuition Creating a seamless customer journey across channels is essential, especially as consumers increasingly research online and purchase offline.

Customer Journey 122

Customer Journey Analytics Branding Customer 122

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 126

Non-Profit Customer Journey User-Generated SEO 126

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Martech

JUNE 26, 2025

This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Spam damages your brand.”

Transform 104

Transform Customer Journey Marketing Marketers 104

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand. Updated answer: Certainly!

Customer 115

Customer B2C CMO Customer Journey 115

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 81

Branding Health Education User-Generated 81

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. White Head of Research at Oracle Spam placement is on the rise (and AI might play a role) Validity’s Deliverability Benchmark Report found that global spam placement rates almost doubled from Q1-Q4 2024.

Branding 87

Branding CRM Email Marketing Analytics 87

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. And this is true for every stage of the customer journey. The latest data indicates a notable surge in its use.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Hootsuite

OCTOBER 9, 2024

The customer is always right. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

Customer 110

Customer Food Transform Health 110

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present. Tailor your strategy accordingly.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. While it originated from link building efforts, in 2024, digital PR encompasses much more.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Martech

AUGUST 13, 2024

“ What Wang sees is Braze customers who have centralized their data in a data warehouse syncing those elements relevant to personalized customer journeys into Braze and setting up customer journey orchestration within Braze. ” The way the customer action triggers a response can vary from brand to brand.

Customer 118

Customer Customer Journey eCommerce CRM 118

Animalz blog

APRIL 24, 2025

Others boast new optimization practices branded as GEO, AEO, or LLMO. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence. What is BRAND, and what does it do?

PR 109

PR Shipping User-Generated SEO 109

Martech

JULY 10, 2024

Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline. Take our brief 2024 MarTech Replacement Survey Modular content maximizes customer relevance while isolating personalization efforts to as few and small components as possible.

Transform 114

Transform Customer Journey Customer Content Marketing 114

Martech

SEPTEMBER 23, 2024

You would not expect to become an excellent tennis player just by purchasing the racket, balls and shoes Aryna Sabalenka used when she beat Jessica Pegula in the 2024 U.S. Sadly, this is not the case. Open women’s final. Tools are good, but it takes more to optimize performance. You need the data analysis we discussed earlier.

Marketing 124

Marketing Marketers Education Customer Journey 124

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. These approaches strengthen the relationship between your brand and your audience. Mapping CTAs to the customer journey CTAs should align with the users stage in their journey. Recognize loyalty with messages like, Welcome back!

Customer Journey 123

Customer Journey Energy Communications Branding 123

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. B2B email campaigns Email campaigns aren’t just for consumer brands.

Marketing 132

Marketing Marketers Customer Journey Email Marketing 132

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 122

Retail eCommerce Gen Z Shoppers 122

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Think of it this way: We found that some companies have a piece of content that is, in a sense, a “brand.” Most interest went toward topics related to industry trends or use cases that had the highest viewership.

eBook 135

eBook User-Generated Content Marketing Customer 135

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

SEO 132

SEO PR Customer Journey Health 132

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. Personalization can’t really be that difficult, can it?

Shipping 121

Shipping eCommerce Customer Journey Analytics 121

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. This blending of online and offline experiences means brands need to create seamless connections across platforms. Trust and Reviews : Social proof is everything. Lets break it down.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Its often the first place a customer will look for information about your business.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Branding 124

Branding Customer Journey Customer Marketing Plan 124

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. Ultimately, the key is to inspire curiosity and make people remember your brand.

Customer Journey 97

Customer Journey User-Generated Marketing Marketers 97

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? The AIDA Model is a foundational marketing framework that maps out the customer journey from initial awareness to final purchase. They do extensive research online before making purchases, valuing the transparency and authenticity of brands.

Transform 120

Transform Direct Mail Customer Journey User-Generated 120

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. And with our Salesforce and Zendesk integrations, effectively bridge the gap between sales and customer service to get a 360-degree view of your customer and their journey with your brand.

Branding 135

Branding Price Influencer Marketing Analytics 135

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. When done well, this approach builds loyalty and keeps customers coming back. What is the customer lifecycle? New visitor?

Health 96

Health Customer Journey User-Generated Marketing 96

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z 117

Gen Z Millennials Health Promotion 117

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 119

Real Estate User-Generated Transform Customer Journey 119

Sprout Social

JUNE 13, 2025

YouTube is attracting more users, and creators and brands are following because the channel offers them space to create the content their audience wants while still being searchable and social-first. Meanwhile, your brand team may be concerned about customer brand recall. But customer journeys are complicated.

Analytics 107

Analytics Marketing Marketers Customer Journey 107