Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 118

CRM Transform User-Generated Management 118

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. The Impact of Great Web Design for B2B Brands In today’s digital age, web design isn’t just about aesthetics; it’s about functionality and results.

User-Generated 98

User-Generated Communications Finance B2C 98

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. The same report found consumers want brands to prioritize audience interaction and original content. That’s when it caught fire.”

Branding 109

Branding Transform Food Education 109

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech.

Branding 118

Branding User-Generated Place Product 118

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 101

User-Generated Analytics Management Branding 101

Search Engine Land

JULY 2, 2024

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Hubspot Marketing

JULY 12, 2024

Brands build online communities around their target audiences. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. Community Management Trends in 2024 1. Humanizing your brand.

Management 114

Management Communications User-Generated Price 114

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts.

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertising 112

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Search Engine Land

AUGUST 19, 2024

Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Brands will need to expand their creative across multiple agencies as the continual testing of content will help garner interest and conversion.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Marketing Insider Group

JULY 24, 2024

Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. So, what is a brand style guide?

Branding 114

Branding User-Generated PR Law 114

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. The platform recently integrated ContentShakeAI, a generative AI browser extension.

Price 130

Price SEO User-Generated Management 130

Vertical Response

OCTOBER 6, 2024

Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason. The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  It also generates an on-page SEO report that includes the web page's: Title Meta description Word count Headers Hreflang tags Canonicals OG tags This makes analyzing any page much easier and faster.

SEO 123

SEO User-Generated Analytics Price 123

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. mobile users use voice search every day. Brand SEO is moving closer and closer to the brand team. Internal link analysis. Processing.

SEO 98

SEO PR User-Generated Education 98

Martech

AUGUST 12, 2024

By responding to customer replies via SMS, marketers can drive purchases and boost brand loyalty through exceptional customer experiences. How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 123

CRM Health User-Generated Transform 123

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Not all engagement is public.

User-Generated 128

User-Generated Branding Advertising Advertisers 128

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. Still, Gemini is a separate tool that can be used for specifically AI-generated responses.

Price 130

Price User-Generated Place Product 130

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions.   Odd Giraffe , a personalized stationery brand, hits the nail on the head with  their Instagram bio.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 122

Branding Customer loyalty User-Generated Promotion 122

Hubspot Marketing

NOVEMBER 11, 2024

Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Brand Identity Elements 1.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Hubspot Marketing

SEPTEMBER 24, 2024

Not brands. 65% of HubSpot users are now using AI to create content, and they do it well by understanding what the technology is good at: researching topics, delivering decent first drafts, and iterating for different audiences. Social platforms are holding on to customers longer. That means fewer visitors still.

Transform 104

Transform Customer Journey User-Generated Customer 104

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Source This is not going to improve.

SEO 95

SEO Branding User-Generated PR 95

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty. Let’s find out! What is AI in Social Media?

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketing 70

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

User-Generated 121

User-Generated Influencer Marketing Marketing Marketers 121

Martech

AUGUST 22, 2024

Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. There’s nothing wrong with using generative AI to create marketing copy. Then, I ask ChatGPT to generate its own outline for the same topic.

Transform 138

Transform Copywriting User-Generated Marketing 138

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. Key Takeaways: In a nutshell, based on all the data collected by multiple brands, we can say that it is always safe to post your post during the: Office commute times when people travel to work in the early morning or wind up their workday and are coming back home.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. CRM or other database Everything you do in lead gen revolves around generating inbound queries. I love the challenge of learning something new.

Advertising 116

Advertising Advertisers Branding CRM 116

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 Free users are upgrading to starter products. Subscription revenue: $603.8

CRM 118

CRM User-Generated Marketing Automation Platform Retail 118

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 113

Transform User-Generated SEO Digital Marketing 113