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Transforming agile marketing with generative AI

Martech

2024 has brought us into the “trough of disillusionment” for generative AI. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them. It just isn’t yet widely known and mainstream.

Transform 139
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Here are several steps to guide this transformation.

Transform 133
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Disruptive AI Video Trends that are Transforming Marketing in 2024

Hubspot Marketing

It digs deeper into ideas shared by marketing leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (SVP, Marketing at HubSpot) as they unpack growth strategies and learn from standout founders and peers.

Transform 129
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. in Spring 2024) 8.5% in 2024), but remains below the 2022 peak of 10.7%.

Transform 130
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Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. One CMO reduced her martech spend by 40% and saw lead quality improve. Streamlined.

Transform 126
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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. of revenue in 2024 compared to 9.1%

Transform 140
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3 steps to increase your martech budget

Martech

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Source: MartechTribe, 2024 Companies need to strike a balance between opportunity and cost. Source: MartechTribe, 2024 CIO-CTO-CFO group Focuses on cost and control management.

Transform 118