SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 85

CMO Customer Journey Transform User-Generated 85

Martech

JULY 16, 2024

Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. CMOs must ensure that their teams are skilled in using these tools and interpreting the data they generate.

Finance 127

Finance Non-Profit Transform CMO 127

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. Are you getting the most from your stack?

Key Performance Indicator 126

Key Performance Indicator Transform User-Generated CMO 126

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. Marketing performance in 2024 was significantly down across channels and activities. Its time to dig in on strategy.

Transform 130

Transform User-Generated CMO Marketing 130

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 112

Transform Customer eCommerce Key Performance Indicator 112

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players. Sports marketing isn’t new, but it does look different.

Transform 98

Transform Fashion Gen Z Food 98

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. This will lead to higher demands for all digital experiences to be accessible in 2025.

Customer 127

Customer Direct Mail Transform Health 127

Martech

JUNE 2, 2025

However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The talent reality Customer care transformation experts found widespread skills gaps blocking the move to AI-enabled services.

Transform 65

Transform Customer CMO CRM 65

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8%

Transform 79

Transform Price CMO eCommerce 79

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

Retail 127

Retail Shoppers Transform Advertisers 127

Sprout Social

JANUARY 27, 2025

Per the Index, 92% of leaders anticipated their teams would reach their annual goals at the end of 2024. Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. Why dont social teams feel trusted?

Communications 78

Communications CMO Transform Customer Journey 78

Hubspot Marketing

FEBRUARY 12, 2024

Way back in 2022, our own CMO, Kipp Bodnar, shared the same sentiments in this post. 2024 Will Be The Year Where We Reimagine the Advertising Industry Finally, I asked Yap what he's most excited about when it comes to data privacy, advertising, and AI.

Transform 133

Transform Advertisers Advertising CMO 133

Duct Tape Marketing

DECEMBER 20, 2024

Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. As a marketing consultant or fractional CMO , youre not just offering services youre offering leadership, insight, and strategic vision. MLaaS fills that gap.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. They also do a great job answering listener questions.

Marketing Ethics 125

Marketing Ethics Copywriting Transform CMO 125

Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” In 2024, my goal is to improve user engagement from the moment the search begins. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” Kisielewska said.

SEO 97

SEO Transform User-Generated Fashion 97

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 126

Retail eCommerce Gen Z Shoppers 126

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. 2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. In many companies, the CMO is completely hands-off when it comes to technology. This great divide between the CMO and the technology team must be bridged.

Transform 116

Transform CMO User-Generated Customer loyalty 116

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO.

Transform 85

Transform Marketing Marketers Gen Z 85

Duct Tape Marketing

DECEMBER 18, 2024

This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. Now I could also, we're ending, depending upon when you're listening, we're coming to the end of 2024. think 2025 is going to make 2020, the change of 2024 pale in comparison. There's a lot.

CMO 68

CMO Marketing Marketers Transform 68

Hubspot Marketing

DECEMBER 12, 2023

Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts. 7 Essential AI Insights for Marketers in 2024 1. Central to everything], is believing deeply in something,” says Kipp Bodnar, CMO at HubSpot. Become a prompt master. Stay human.

Transform 128

Transform User-Generated Marketing Marketers 128

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Brands that continue to silo social in one department will find themselves struggling to capitalize on social’s ability to transform the entire business. appeared first on Sprout Social.

Transform 133

Transform CMO Education CRM 133

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 112

Transform CMO Key Performance Indicator Customer loyalty 112

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 94

Market Trends CMO Transform User-Generated 94

Martech

JUNE 17, 2024

They analyze and evaluate data sources, determine data integration and transformation requirements, and define the overall data architecture. Additionally, the data warehouse architect is responsible for selecting appropriate technologies and tools for data extraction, transformation, and loading (ETL) processes.

Transform 114

Transform CMO Management Analytics 114

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Let’s get into it.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Martech

FEBRUARY 22, 2024

At that time, it was accepted that CMOs would outspend CIOs on technology. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes.

User-Generated 115

User-Generated Transform Analytics CMO 115

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 91

CMO Price Transform Marketing Strategy 91

Buffer Marketing

FEBRUARY 13, 2025

In fact, around 80% of my 2024 clients reached out to me on LinkedIn. At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. In around that time, I’ve built up an audience of 14,000 followers on LinkedIn , which has been crucial in helping me find new clients.

Transform 92

Transform Thought Leadership CMO Analytics 92

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

Transform 135

Transform CMO Customer Acquisition Finance 135

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 88

CMO Key Performance Indicator Transform Thought Leadership 88

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? However, this alignment I’m talking about is considerably more consequential.

Transform 97

Transform CMO CRM Fashion 97

Martech

MARCH 19, 2024

But in 2024, I’m leveraging it as a call to action to focus more attention on personalized experiences for customers. We then developed into marketing ops leaders, growing our strategic influence by advising the CMO on platforms. You must see/do this independently to understand its transformational impact on marketing and martech.

Customer 129

Customer Transform Shoppers CMO 129

Welcome Software

MARCH 11, 2025

Here's the lowdown from CMI's recent webinar where Shafqat Islam, President and CMO @ Optimizely revealed his predictions. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

Transform 52

Transform User-Generated CMO Marketing 52

Chief Martec

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. What were CMOs thinking about martech these days? of CMOs responded, “No.” an incredible 24.7%

Transform 90

Transform CMO CRM Management 90