Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends.

Traditional Marketing 131

Traditional Marketing Manufacturing Transform Automobile 131

Buffer Marketing

JULY 22, 2024

This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, a creator can assist with Instagram caption ideas and other social media copywriting needs.

Management 139

Management User-Generated Key Performance Indicator Transform 139

Sprout Social

MAY 22, 2025

Just ask Adam Jorgensen, Social Media Manager at GivingTuesday, whose role blends content creation, video editing, graphic design, copywriting and morea reflection of the wide-ranging skills todays nonprofit marketers bring to the table. That impact grows when stories are timely, relatable and rooted in your organizations purpose.

Social Media Marketing 122

Social Media Marketing Transform Marketers Marketing 122

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 140

Transform Copywriting Marketers Marketing 140

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Martech

NOVEMBER 5, 2024

Dig deeper: How to gear up email for a strong finish to 2024 2. We get that not every offer is for every person and we love that you’re still here with us so that one day…we can help you with your copywriting skills. Jayseon runs our HR department so it was fun watching him make this video. Check it out ! Happy campaigning!

Copywriting 122

Copywriting CRM Email Marketing Price 122

Search Engine Land

AUGUST 6, 2024

Insight 1: Leveraging AI for SEO and copywriting Lloyd-Martin explained how she uses AI to generate NLP-based content that feels more alive and sensory. Watch: Prompt and circumstance: Your guide to AI wizardry Watch the full SMX Advanced 2024 session, featuring innovative strategies to enhance your marketing efforts using AI.

Copywriting 96

Copywriting SEO Search Marketers Customer 96

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Marketing Insider Group

JANUARY 29, 2024

Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Ready to master ChatGPT copywriting prompts? Get ready to dive in.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. March 14, 2024. March 14, 2024. March 14, 2024. March 14, 2024.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech!

Marketing Ethics 124

Marketing Ethics Copywriting Transform CMO 124

Hubspot Marketing

SEPTEMBER 30, 2024

Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. Image Source I then searched for “freelance copywriter los angeles,” on Google and an identical landing page from Upwork showed up in the results.

Thought Leadership 137

Thought Leadership User-Generated Marketers Marketing 137

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled.

Whitepaper 125

Whitepaper User-Generated Thought Leadership Copywriting 125

Martech

MARCH 13, 2025

Our survey at the end of 2024 analyzed 50+ genAI use cases across 283 practitioners. Dig deeper: 3 marketing use cases for generative AI that arent copywriting Final takeaway The key differences in genAI adoption between B2B and B2C stem from how each engages and analyzes with their audience.

B2C 96

B2C Branding Transform Thought Leadership 96

Hootsuite

JANUARY 10, 2024

Read on for our master list of the best AI marketing tools for 2024. 25 best AI marketing tools for 2024 A quick caveat before we dive into our list of the best AI marketing tools for 2024: the “best” software for you is going to be totally dependent on your social media goals. AI marketing tools for social media 1.

Price 133

Price User-Generated Copywriting Marketers 133

Martech

MAY 16, 2025

That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. They appeared in health care searches about 47% of the time in March 2024 and less frequently for “your money, your life” topics like finance.

Real Estate 87

Real Estate Finance Copywriting Health 87

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. million people use Reddit daily, and 379.4 million use it weekly.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems. million people use Reddit daily, and 379.4 million use it weekly.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. By 2024, that number jumped to 9%. Marketers have been using AI to help them spend more time on important things for years now.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

CopyBlogger

NOVEMBER 24, 2023

Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger. Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and.

Copywriting 126

Copywriting Content Marketing Marketing Marketers 126

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO 131

SEO Gen Z Finance User-Generated 131

Sprout Social

JANUARY 22, 2025

Our 2024 Social Media Content Strategy Report uncovers what content pillars and content types are successful on each network , including brand examples. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage.

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketers 132

Hubspot Marketing

DECEMBER 12, 2023

Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts. 7 Essential AI Insights for Marketers in 2024 1. As an experienced email marketer or a creative copywriter? Now, you might be wondering, how can you get similar results, or better? Become a prompt master.

Transform 129

Transform User-Generated Marketers Marketing 129

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. Fair pricing, excellent copywriters, writers, editors, translators, designers and more.

Transform 97

Transform Price CRM User-Generated 97

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. The decades-old Problem, Agitate, Solution (PAS) copywriting framework helps set context. For example, you have an article titled ‘Top SEO Tools for 2024.’

SEO 87

SEO Copywriting Digital Marketing Management 87

Hootsuite

FEBRUARY 20, 2024

Free 30-Day Trial 10 social media post design ideas for 2024 Let’s start with some proof: these brands have the art of social media design on their side. You don’t have to do your own copywriting—let the customers do the work. 1 Social Media Tool Create. Here’s how they did it. Try it free today.

Transform 130

Transform User-Generated Copywriting Fashion 130

Hootsuite

DECEMBER 9, 2024

Heres what you need to know to make the algorithm work for you in 2024. LinkedIns algorithm in 2024 is actually pretty transparent when you take the time to dive into the platform’s resources, like the Engineering Blog and LinkedIn Helper. (Or What is the LinkedIn algorithm? How does the LinkedIn algorithm work?

User-Generated 97

User-Generated Logistics Social Media Marketing SEO 97

CopyBlogger

APRIL 5, 2024

Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger. Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds.

SEO 117

SEO Copywriting 117

Buffer Marketing

JANUARY 11, 2024

For other business owners who are feeling hesitant about integrating AI, here are three ways I’ve used it this year to grow my business, and how I plan to continue evolving these approaches into 2024. 

Copywriting 102

Copywriting Education Price Communications 102

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. For example, if you need extensive and specialized technical copywriting, expect to pay more than you would for basic, straightforward content.

Price 90

Price Copywriting Real Estate SEO 90

Hubspot Marketing

NOVEMBER 11, 2024

According to the 2024 Edelman Trust Barometer , trust remains a top-three purchase criteria for consumers. Say you’re a copywriter for Burger King, and you’ve been asked to write two versions of an ad, one for an older audience and one for a Gen Z audience. Pro tip: Consider your options within cultural and social contexts.

Branding 109

Branding Gen Z User-Generated Copywriting 109

Hubspot Marketing

MAY 13, 2025

In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025. Because lots of people I talked to are copywriters and marketers, many use Reddit for getting a deeper understanding of a subject matter or for message mining.

Copywriting 73

Copywriting Marketers Marketing User-Generated 73

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Buffer Marketing

JANUARY 30, 2025

Review & improve your content strategy If your content wasn’t driving the engagement, conversions, or growth you’d hoped for in 2024, it might be time to rethink your approach. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Search Engine Land

APRIL 29, 2024

By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes. Get the daily newsletter search marketers rely on.

eBook 86

eBook Whitepaper Copywriting Education 86