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INBOUND 2024: Co-creating with AI to Drive Growth

Hubspot Marketing

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? And soon, they’ll be using it for transformation.

Transform 108
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2024 Year in Review: Features, Features & More Features!

Customers.ai

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. I said I had two words: Challenging and exciting.

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How to clarify marketing metrics to impress the C-suite

Martech

Take our brief 2024 MarTech Replacement Survey Investing in training and development can help marketing teams become proficient in data analysis and AI applications. Predictive analytics can help marketers predict customer profitability (short-term and long-term). However, technology alone is not enough.

Finance 126
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How to produce modular content to drive personalization at scale

Martech

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables. However, this often requires new operating models and governance.

Transform 117
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential! Save your seat today!

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. Dont feel like youre prepared?

Gen Z 101
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How SEO can work with digital marketing teams

Search Engine Land

This research provides valuable insight into competitors’ SEO strategies and the customer journey they are targeting. While it originated from link building efforts, in 2024, digital PR encompasses much more. An effective digital PR strategy enhances every stage of the customer journey.