Search Engine Land

JULY 25, 2024

In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

SEO 108

SEO Management Price Thought Leadership 108

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream. Facebook Reels also provide opportunities for engaging storytelling.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Prepare to find your niche in the digital marketplace and kickstart your venture with clarity and strategy. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. VSL’s ability to understand and mimic human language allows marketers to produce truly high-quality content. Ecommerce Tool #33 – Review.io

eCommerce 106

eCommerce PR User-Generated Marketing 106

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 125

Branding Customer loyalty CMO Digital Marketing 125

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. Can email list growth hacks improve customer loyalty?

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Grab your free social marketing strategy template below!

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SmartBrief - Marketing

JANUARY 23, 2024

billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. This further adds to brand visibility and drives customer loyalty.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Martech

JUNE 22, 2023

With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse?

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Is email marketing still effective in 2024?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Exposure Ninja

NOVEMBER 3, 2023

Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s make 2024 your best year for leads and sales ever. Is your digital marketing underperforming ? More importantly, we need high-quality leads that are likely to convert.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Rock Content

MARCH 1, 2024

The reality is, that the digital landscape is constantly being reshaped by new and emerging technologies, tools, and strategies. When it comes to modern content marketing , it’s crucial for marketers to not merely stay up-to-date with trends, but to aim to stay ahead of the curve. For many companies, it’s overwhelming.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Scoop.it!

JUNE 13, 2024

For example, if you’re discussing recent advancements in digital marketing, an infographic summarizing key statistics could be more impactful than text alone. So don’t overextend yourself with wacky, custom code solutions.

Email Marketing 105

Email Marketing Marketing Marketers Finance 105

Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. These campaign ideas aim to re-engage houseplant purchasers and create a buzz around Indoor Plant Month in February 2024.

Promotion 96

Promotion B2C Retail Direct Mail 96

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

MAY 6, 2024

That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings. Successful marketing of any kind is about achieving and nurturing sustainable growth.

Customer loyalty 98

Customer loyalty Food Marketing Marketers 98

Hootsuite

FEBRUARY 9, 2023

For example, brands can use machine learning to analyze customer data. Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 As it does, customer service AI is becoming increasingly common, and more potential use cases are becoming apparent. trillion by 2030.

Customer 118

Customer Shoppers Shipping Communications 118

Bannerflow

DECEMBER 8, 2021

In the US, spending on identity solutions between 2020-2024 is expected to hit $8.2 So, with third-party cookies unable to entice users to your site, it will be key to capture attention and provide seamless experiences when customers arrive on your site. Statistics highlighted by Forbes show the importance of customer experience (CX).

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Search Engine Land

JUNE 22, 2023

With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse?

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Hubspot Marketing

AUGUST 9, 2023

120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Then narrow it down to 2 to 5 driving factors to focus on in your presentation. So, the next time you're planning a presentation, you won’t have to start from scratch.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. For instance, if you’ve spent years working on startup companies’ digital marketing campaigns, then that might be your ideal client base.

CMO 93

CMO Price Transform Marketing Strategy 93

Use Insider

APRIL 23, 2024

It usually requires integrating customer data from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns , and much more. When done well, cross-channel campaign management enables you to meet (and even exceed) people’s expectations at every turn and drive customer loyalty.

Management 52

Management User-Generated Customer Journey Analytics 52

Unbounce

JUNE 12, 2024

Updated on June 12, 2024. This can include discounts, loyalty points, or special recognition. Customer loyalty and engagement tips Loyal and engaged customers make repeat purchases and tell their friends about you. What can you do to increase customer loyalty and build an army of raving fans?

eCommerce 52

eCommerce Customer loyalty User-Generated Shipping 52

Rock Content

AUGUST 2, 2023

Whether you already run a brick-and-mortar business or are considering launching a fully online venture, focusing on maintaining a 24/7 web presence is the key to developing your brand and fostering customer loyalty. Bonus: 10 Best Online Business Ideas For 2024 As a bonus, here are the 10 best online business ideas for you in 2024.

Affiliate Marketing 52

Affiliate Marketing Shipping Customer loyalty Education 52

Power Digital Marketing

NOVEMBER 29, 2022

1 Meet customers’ needs (and wants). From customer loyalty to experience and service, customers are at the heart of every business. Businesses need to double-down on the customer-centric model. Physical and digital accessibility – Consumers demand inclusivity. To Deepen Customer Engagement, Start with Value.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Unbounce

JANUARY 11, 2025

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. Evaluating the value of those differentiators based on market research and client testimonials. A step-by-step guide to running efficient tests April 16, 2024.

Price 52

Price Retail Shoppers Law 52

Unbounce

JANUARY 11, 2025

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. Evaluating the value of those differentiators based on market research and client testimonials. A step-by-step guide to running efficient tests April 16, 2024.

Price 52

Price Retail Shoppers Law 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? That’s where your marketing comes in ( more on that below ).

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Updated on March 12, 2024. Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in.

Product 59

Product eCommerce eBook Shipping 59

Sachs Marketing Group

OCTOBER 2, 2024

This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases.

Customer 97

Customer Retail Shoppers eCommerce 97

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Updated on April 18, 2024. Sending emails is powerful for marketers because it’s a versatile tool that can promote products and services, foster customer loyalty, and drive conversions.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Plus, leaders are being asked to do more with less budget.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketing 144