Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 86

Branding Gen Z Pharmaceutical Health 86

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. In fact, one of their most popular serums is sold every 30 seconds.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing? appeared first on Rock Content.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Rock Content

JULY 16, 2024

And if you like numbers, I’ve gotten some of them for you too: as of February 2024, Reddit has an estimated 1.2 The Beginning: Google-Reddit Deal Let’s revisit the significant news from February 2024: Google and Reddit entered into a groundbreaking licensing agreement that captured the attention of the tech community.

Gen Z 98

Gen Z User-Generated Transform SEO 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 85

Transform Marketing Marketers Gen Z 85

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. Grab your free social marketing strategy template below!

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. Interactive Content. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

MAY 31, 2024

When to Use Native Advertising There are several situations where you should consider making native ads part of your marketing mix. Display advertising is the traditional method of digital marketing where ads display on a sidebar, banner, or pop-up of a website or platform. You have a young target audience.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Marketing to younger customers and Gen Z consumers? Include LinkedIn in your strategy.

Shoppers 97

Shoppers Gen Z Digital Marketing Copywriting 97

Buffer Marketing

JULY 28, 2024

View this post on Instagram A post shared by BROOKI (@brookibakehouse) 💡 Related : 11 Ideas for Your Instagram Reels in 2024 ⚡ Remember : Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. But it’s not the only content type you should upload.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Martech

JUNE 22, 2023

With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data. As much as 60% think brands should sell their products on metaverse platforms.

Gen Z 110

Gen Z Customer loyalty Transform Shoppers 110

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. What Search Engine Trends Shaped 2022? Google ranks fifth.

SEO 113

SEO Gen Z User-Generated Advertising 113

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. The reason: convenience.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. We don't even touch that.

SEO 89

SEO Transform Gen Z PR 89

Power Digital Marketing

NOVEMBER 29, 2022

As 2023 approaches, consider what customers prefer now: Buy online, pick up in store (BOPIS) – Business Insider predicts that BOPIS sales will increase to double-digit percentages through 2024. Physical and digital accessibility – Consumers demand inclusivity. If you’re in need of a partner, Power Digital is here to support.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Search Engine Land

JUNE 22, 2023

With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data. As much as 60% think brands should sell their products on metaverse platforms.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Search Engine Land

DECEMBER 28, 2023

Merchant Center Next Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next (MCN), at Google Marketing Live 2023. MCN will officially replace Google Merchant Center in early 2024. A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Rock Content

MARCH 4, 2024

But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Looking to connect with Gen Z? Looking for the best place to do some serious SaaS marketing ? TikTok is the place to be.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Unbounce

MAY 1, 2024

Updated on May 1, 2024. Updated on May 1, 2024. This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Here’s the best way to get results March 18, 2024.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Orbit Media Studios

JULY 15, 2024

After all, we’ve been talking about the power of digital marketing to help marketers connect the dots between marketing impact and marketing activity for over 10 years. For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers.

Customer 52

Customer Gen Z Real Estate Millennials 52

Unbounce

APRIL 18, 2024

Updated on April 18, 2024. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. ” but you can relax as it’s not just another Gen Z term you need to learn. The success of your marketing campaigns is often directly proportional to the conversion rate.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 105

Gen Z Branding Food Fashion 105

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Marketing 143

Hubspot Marketing

MAY 5, 2025

And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. Marketers are moving fast, even as executives keep analyzing AIs value and use cases. This helps content teams predict backlash, boredom, or misinterpretation in advance. But an AI agent?

Price 87

Price PR Gen Z User-Generated 87

Unbounce

DECEMBER 1, 2024

Updated on December 1, 2024. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page. This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? Start with LinkedIn. Visual product?

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. Likely during coffee and lunch breaks. Price State of Search ticket price ranges from $597 to $997 depending on the purchase date.

SEO 105

SEO Gen Z Price Education 105

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? True success comes from having a clear, adaptable strategy that aligns with your goals.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 90

Marketing Strategy Gen Z Finance Social Media Marketing 90