Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. These are not absolutes.

Education 94

Education Logistics Promotion Advertising 94

Emanuel P SEO Blog

JANUARY 29, 2024

and how it redefines the digital marketing landscape. Broadening Horizons: AI’s Versatile Applications AI technology transcends traditional marketing boundaries, introducing user-friendly tools that simplify complex tasks. ” In our latest episode, I share insights into how AI is reshaping digital marketing.

Digital Marketing 52

Digital Marketing PR User-Generated Marketing 52

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Download now What’s next?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. It's going to take a very holistic view, and by that I mean we have to go beyond maybe what we think of as traditional marketing tactics and elements. Now, this offer is limited to new active campaign customers only. So what are you waiting for? (08:14):

CMO 87

CMO Customer Journey Transform User-Generated 87

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketing 96

Marketing Marketers CRM Digital Marketing 96

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries.

Copywriting 106

Copywriting Analytics User-Generated Retail 106

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

SocialPilot

DECEMBER 7, 2023

There’s no doubt that social media is the most anticipated platform for marketing. Yet, it has landed marketers in a new maze. Unlike traditional marketing, gauging social media success needs you to be ultra-active. Here’s the compilation of the 7 best social media podcasts of 2024 that you should tune in to.

Social Media Marketing 93

Social Media Marketing Entertainment Traditional Marketing PR 93

Martech

JANUARY 10, 2024

Q: Were marketing and technology interests of yours at that time? I’m a non-traditional marketer in that I actually started in electrical engineering. Not exactly the most common career path for a marketer. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

eCommerce 109

eCommerce CMO Law Traditional Marketing 109

Search Engine Land

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries.

Copywriting 79

Copywriting Analytics User-Generated Retail 79

Marketing Insider Group

NOVEMBER 6, 2023

In 2021, digital advertisers spent $ 455.3 This number is expected to grow to $646 billion by 2024. With so much money being spent, new ways of online advertising, like performance marketing, are becoming more and more popular. This ensures that your marketing budget is directly tied to tangible outcomes.

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Martech

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. ” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm.

Marketing 81

Marketing Marketers Traditional Marketing Copywriting 81

Search Engine Land

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm.

Traditional Marketing 81

Traditional Marketing Copywriting Marketing Marketers 81

Use Insider

OCTOBER 2, 2024

What is AI marketing ? Artificial intelligence (AI) technologies are now an integral part of most digital marketers’ toolkits. However, with so many new solutions hitting the market, it’s easy to get overwhelmed and miss an opportunity to employ AI in the best possible way for your business.

User-Generated 52

User-Generated Marketing Marketers Customer Journey 52

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. For instance, if you’ve spent years working on startup companies’ digital marketing campaigns, then that might be your ideal client base.

CMO 93

CMO Price Transform Marketing Strategy 93

Emanuel P SEO Blog

MARCH 28, 2025

We talked about SEO, digital marketing, and how to stay sane in the age of AI. The other UNmiss podcast episodes with me as a guest are here AI Redefining Digital Marketing UnMiss Podcast 2024 , here SEO Audits UnMiss Podcast and here How to Win the SEO Game. Maybe go back to drinking coffee. Decaf, at least?

SEO 52

SEO Digital Marketing User-Generated Real Estate 52

Welcome Software

OCTOBER 26, 2023

Statista estimates that over half a billion listeners will spend time with their favorite podcasts in 2024. That’s the general direction of travel for digital marketing content in the face of evolving consumer preferences. Podcasting: Hard to believe, but the whole concept of podcasting is almost two decades old.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. It's going to take a very holistic view, and by that I mean we have to go beyond maybe what we think of as traditional marketing tactics and elements. Now, this offer is limited to new active campaign customers only. So what are you waiting for? (08:14):

CMO 69

CMO Customer Journey Transform User-Generated 69

Welcome Software

OCTOBER 26, 2023

Statista estimates that over half a billion listeners will spend time with their favorite podcasts in 2024. That’s the general direction of travel for digital marketing content in the face of evolving consumer preferences. Podcasting: Hard to believe, but the whole concept of podcasting is almost two decades old.

Content Marketing 40

Content Marketing User-Generated Affiliate Marketing Market Trends 40

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

DECEMBER 27, 2024

Without that (hopefully imaginary) group-chat tracking pixel, traditional marketing metrics wont necessarily be of much use. The more we can focus on that, the better well be as marketers. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Lesson 7: Your customer is the hero.

Fashion 88

Fashion Marketing Marketers Entertainment 88

Search Engine Land

SEPTEMBER 18, 2024

The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This surge signals a dramatic disruption in the commercial media landscape.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Use Insider

NOVEMBER 29, 2024

Topics include: The state of QR codes in marketing Generative AI tools and their impact on campaigns Audio tools and techniques for better content Crisis communication strategies that work The podcast features guest appearances by marketing leaders like Seth Godin, Simon Sinek, and Ann Handley. The podcast goes beyond the basics.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

DirectMail2.0

DECEMBER 18, 2024

Direct mail, once considered a traditional marketing tactic, is experiencing a resurgence in 2025, fueled by advancements in technology and a growing desire for tangible experiences. This live webinar explores the top trends shaping the future of direct mail marketing in 2025.

Direct Mail 52

Direct Mail Market Trends Marketing Marketers 52