Search Engine Land

JULY 24, 2024

If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.” In 2024, my goal is to improve user engagement from the moment the search begins. I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” Kisielewska said.

SEO 97

SEO Transform User-Generated Fashion 97

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Hubspot Marketing

JUNE 4, 2025

Our 2025 State of AI in Marketing report found that AI can save 1-3 hours of work on tasks like: Media content creation Text-based content creation, such as blogs and ebooks Research Brainstorming So, what AI workflows can you adopt into your strategy? 2024 Q3 GTM Strategy Doc). Let's dive in.

Product 104

Product eBook Marketers Marketing 104

Martech

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. Read on for three tactics to consider or download the ebook here.

Shoppers 109

Shoppers Shipping eBook eCommerce 109

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? The kit contains: Hashtag Calendar – A social media calendar filled with trending hashtags and content ideas for each day of 2024. eBook Guide – An ultimate hashtags guide to effectively incorporate hashtags into your social media calendar with tips, strategies & real brand examples.

eBook 98

eBook User-Generated Branding Marketing Plan 98

Hubspot Marketing

DECEMBER 21, 2023

We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. DemandMetric ) Image Source After video and eBooks, blogging is the third most common content marketing strategy.

B2C 117

B2C eBook Food Content Marketing 117

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. In 2024, 69% of Gen Z shoppers said they’ve found something new through social media influencers, up from 45% just a year earlier. For Instagram Reels, you have more flexibility, with the option to add up to 30 product tags in a single video.

Gen Z 115

Gen Z Influencer Marketing Manufacturing User-Generated 115

Rock Content

MARCH 19, 2024

Content Marketing Mastery: Engaging Prospects in 2024 In 2024, around 93 percent of B2B sales begin with a pointed online search, so your approach to content marketing matters—especially when it comes to your website and company blog. The post B2B Lead Generation: The 2024 Game Changer for Marketers appeared first on Rock Content.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Sprout Social

JANUARY 24, 2024

Conversions can mean: Sign-ups for software or a newsletter Sales A promo code usage Filling out a lead generation form Downloads of a whitepaper or ebook You can track conversions by using tools like Google Analytics, asking users via a form how they discovered you or using influencer-specific codes during checkout.

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Neil Patel

JUNE 25, 2025

billion at the end of 2024 , and this is set to grow in the future. My team and I conducted research into the web’s most popular social media platforms and found that Facebook generated the most ad revenue in 2024, with over $100 billion in earnings. Paid Social Media Advertising Social media advertising is big business.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

APRIL 29, 2024

By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024. From personalized ads to interactive content and AI optimization, these tactics are crucial for staying ahead of the curve in 2024’s lead generation landscape.

eBook 86

eBook Whitepaper Copywriting Education 86

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Buffer Marketing

APRIL 10, 2024

View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Create and sell digital products : Develop ebooks, courses, presets, or templates that share your knowledge and skills with your audience. Digital products are easily scalable and can provide passive income once created. Your niche.

Affiliate Marketing 122

Affiliate Marketing Non-Profit Finance Promotion 122

AWeber

MAY 31, 2025

Lets break down what makes the best lead capture pages workand how you can model your own for success: A compelling headline: Clearly state your value proposition (Get the Complete 2024 Marketing Toolkit Free!) Define Your Offer Choose something that solves a specific problem for your audiencelike an ebook, checklist, webinar, or discount.

eBook 61

eBook eCommerce User-Generated Email Marketing 61

OnDemand CMO

JANUARY 10, 2025

Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. Agility: Your Secret Weapon If theres one lesson 2024 taught us, its this: change is constant. Whether its sharing insights, telling stories, or breaking down complex topics, video is the most engaging way to connect with your audience.

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

Search Engine Land

JUNE 17, 2024

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. Read on for three tactics to consider or download the ebook here.

Shoppers 80

Shoppers Shipping eBook eCommerce 80

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now Step 3: Build Lead Funnels That Convert The secret to a high-performing funnel is alignment. Example 1 : Blog readers whove visited multiple posts.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Search Engine Land

JANUARY 9, 2024

As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Frase (Premium): The champion of long-form content, ideal for lengthy blog posts and ebooks. ScaleNut (Premium): Another Surfer alternative that adds keyword tracking capabilities. Starting at $14.99/month.

SEO 109

SEO Transform User-Generated Price 109

SocialPilot

JANUARY 16, 2025

link] #SchedulingTools #MarketingTools #SocialMediaManagement pic.twitter.com/rI9iXNfS01 SocialPilot (@socialpilot_co) March 11, 2024 Encourage Social Shares : Run campaigns or contests where followers share your posts with website links to win prizes or recognition. Say goodbye to guesswork and hello to results.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Vertical Response

OCTOBER 9, 2023

In this article, we will explore creative ways to monetize your content in 2024, uncovering new strategies and leveraging digital platforms to maximize your profits. Podcasts are gaining popularity, and this trend is expected to continue in 2024. The post How to monetize your content in 2024 appeared first on VerticalResponse.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

Unbounce

JUNE 15, 2024

Updated on June 15, 2024. With this in mind, your conversion goal and problem statement would look something like this: Conversion goal : ebook downloads Problem statement : “My target audience is busy, and the time it takes to read the ebook is a barrier that keeps them from downloading it.”

eBook 98

eBook User-Generated Education Place 98

Rock Content

AUGUST 13, 2023

These actions can vary widely, ranging from signing up for a newsletter, downloading an ebook, or adding items to their shopping cart. The post The 9 SEO Goals That Matter Most in 2024 appeared first on Rock Content. WriterAccess by Rock Content is proud to be your one-stop destination for all your content creation needs.

SEO 98

SEO User-Generated Digital Marketing Fashion 98

Animalz blog

JANUARY 16, 2025

Copy edit long-form content (including newsletters, articles, and eBooks). It scores highest on a range of advanced benchmarks, including human-level tests in math ( AIME 2024 ) and coding ( Codeforces ), as well as AI-specific evaluations like the GPQA Diamond test for PhD-level science questions.

Price 57

Price Analytics SEO User-Generated 57

Hootsuite

OCTOBER 18, 2024

You might decide that: 50% of content will drive traffic back to your website 25% of content will be curated from other sources 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.) Grab your free social marketing strategy template below! Download now What’s next?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024. No more bait-and-switch ebook opt-ins.

Branding 111

Branding Whitepaper eBook Communications 111

Martech

DECEMBER 19, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Ebook format Ebooks offer a more comprehensive dive into your case studies. Segment your email audience and tailor content to match their specific interests. We’d like to know how it’s been for you.

Transform 124

Transform eBook Whitepaper Promotion 124

Rock Content

JULY 11, 2024

In 2024, online shopping is more than just an option. Enhanced product understanding Leveraging interactivity to elevate content types like ebooks, videos, and infographics can enhance your ecommerce strategy. Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. They want to hear from real people.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Martech

APRIL 8, 2024

Lead generation: The first hello Whether through cold outreach, newsletter sign-ups or offering valuable resources like ebooks or webinars in exchange for an email address, this first interaction is your opportunity to make a great first impression and lay the groundwork for a relationship that could evolve into a loyal customer.

Email Marketing 135

Email Marketing Customer Customer Journey eBook 135

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024.

eBook 122

eBook User-Generated Education Whitepaper 122

Exposure Ninja

FEBRUARY 2, 2024

Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials.

User-Generated 52

User-Generated eBook Price Digital Marketing 52

Exposure Ninja

FEBRUARY 2, 2024

Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Types of lead magnets include: eBooks Checklists Webinars Templates Quizzes Calculators Whitepapers Samples and free trials.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. They want to hear from real people.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Exposure Ninja

NOVEMBER 3, 2023

Here are some of the top lead generation strategies you should be using in 2024 to help you get more of these all-important qualified leads. Let’s make 2024 your best year for leads and sales ever. By combining a few of these techniques, you’ll be on your way to hitting your lead goals in 2024.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Customers.ai

NOVEMBER 21, 2024

See how it works here –>… pic.twitter.com/kPK1MhWxra — CustomersAI (@CustomersAI) November 20, 2024 Why? Download our free ebook, 101 Meta Ads from Top DTC Brands to Inspire Your Next Campaign , packed with 101 Meta ad examples to give you the ideas and insights you need to level up your campaigns.

Transform 84

Transform User-Generated Outbound Marketing Product 84