Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing

Litmus

OCTOBER 29, 2024

Litmus Live Day 1 Recap—October 28, 2024 This is my first Litmus Live and all I can say is wow! 95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. RoR means Return on Real.

Copywriting

Marketing Insider Group

JULY 24, 2024

5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement. However, 72% of marketers don’t track the return they’re gaining through this channel.

Content Marketing

Hubspot Marketing

DECEMBER 16, 2024

According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand. With automated customer segmentation, you can generate personalized content like emails, videos, and more.

Marketing Strategy

Hubspot Marketing

NOVEMBER 4, 2024

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service.

Analytics

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price

Martech

APRIL 29, 2025

To help us through this mindset shift, I present the five stages of grief email inbox edition. Overview of the tabbed inbox Google introduced its inbox tabs in 2013 , and Apple followed suit in 2024. It’s important to consider how Apple and Google define their inbox tabs to understand why your emails land where they do.

Promotion

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing

Martech

NOVEMBER 5, 2024

Dig deeper: How to gear up email for a strong finish to 2024 2. Pattern interrupt In the first email idea, we covered the importance of standing out from the flood of Black Friday emails your customers will receive. This second email, the “Pattern Interrupt” email, is another powerful way to do just that.

Copywriting

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Email Marketing

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. How to achieve: Promote your content on social media and through email newsletters. This can help you discover new contacts through word-of-mouth.

Whitepaper

Marketing Insider Group

SEPTEMBER 23, 2024

It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Image Source The global digital marketing spend could eclipse $665 billion in 2024, and the most successful companies will find ways to get the most bang for their buck.

Management

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Take our brief 2024 MarTech Replacement Survey Adapting 80/20 for different resource levels These strategies can be modified to fit teams with different sizes and resource levels. Here are seven strategies to do that.

Customer Acquisition

Customers.ai

DECEMBER 17, 2024

Get Aaron's entire pic.twitter.com/5hGk5oBC0F — CustomersAI (@CustomersAI) December 16, 2024 When your workflows are clean and intentional, you can focus on driving results instead of fighting chaos. The Solution: Simplifying Your Email and SMS Flows Combine Email and SMS Strategically Email and SMS dont need to compete.

Outbound Marketing

Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Your marketing goals and Google’s profit model are not aligned. This suggests that already, in 2024, human generated content has the edge. Disruption one!

SEO

Hubspot Marketing

SEPTEMBER 30, 2024

According to marketers I spoke with, here are just a few of the benefits. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. Top 5 Use Cases for AI Personalization Marketing 1.

Thought Leadership

Martech

OCTOBER 14, 2024

Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024. Let me explain. It’s not. Ouch, right?

Email Marketing

Hubspot Marketing

DECEMBER 30, 2024

Algorithm updates and AI overviews alone have caused a lot of disruption (that's putting it mildly) in 2024. More specifically, over one in three marketing leaders use conversion rates as a top KPI that they prioritize in content tracking. That said, as with many areas of SEO and marketing, the actual hack is to keep an open mind.

eCommerce

Hubspot Marketing

OCTOBER 18, 2024

Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing

Martech

AUGUST 15, 2024

From specialists to creative technologists Most marketing organizations rely heavily on specialists. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. Are you getting the most from your stack?

Marketers

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. If that wasn’t enough, Apple introduced iOS 18 in September 2024 and changes in the 18.2

Promotion

Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Now it’s your turn to give MarTechBot a try. Processing.

Customer

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing

Martech

JULY 22, 2024

Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns. For this prompt, try selecting the email marketing persona. Context) You are an email marketer for a financial services company. Processing.

Email Marketing

Martech

JANUARY 28, 2025

11, 2024, and we know a few things about the impact on email marketing. officially released, it’s clear that Apple is building on the email changes introduced in 18.2. Understanding these changes is crucial, as they will likely inform ongoing developments in iOS’s email experience. released on Dec.

Email Marketing

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM

Scoop.it!

OCTOBER 31, 2024

You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy. For example, Medical Alerts Buyers Guide uses tables to compare the Best Mobile Medical Alert Systems of 2024. Need inspiration on how you could do this?

Marketing Strategy

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Are you getting the most from your stack?

CRM

Martech

JANUARY 24, 2025

marketers, many of these items will affect marketers in nations that do significant business with American markets. Questions like these also arose in 2024. C-level executives will watch for market instability, determining their actions, including spending decisions. *Although my list targets U.S.

Non-Profit

SmartBrief - Marketing

JULY 8, 2025

In total, our creator campaigns engaged over 33 unique creators in 2024, which generated 125 pieces of content and drove more than 4 million impressions and 100,000 engagements. Looking forward LinkedIn represents an exciting frontier for influencer marketing, one where credibility, strategic alignment, and measurable outcomes converge.

Influencer Marketing

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Enter 2024, and the need for tools like Sprout’s social listening suite has become more pressing than ever.

Retail

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. These are not absolutes.

Education

Backlinko

APRIL 7, 2025

The biggest changes to this algorithm update took place in late 2023 and early 2024. As of March 2024, the helpful content update is no longer a thing. Googles March 2024 update specifically targeted sites using AI to generate low-quality content at scale. It checks your whole domain, not just single pages, for helpfulness.

User-Generated

Search Engine Land

JULY 11, 2024

The Trevor Project: 2024 U.S. Share via social media and email marketing. It also helps build trust and authority by showing that conclusions are based on evidence and analysis. Transparent storytelling that highlights the data sources and methodology clearly can build credibility with the audience.

Whitepaper