Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z. Or something like that.

Gen Z

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Creating content that generates leads. Lead generation is also proving to be a hurdle in 2024. Lead generation is a job all on its own.

Social Media Marketing

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. 27:33: How do you address Gen Z as an audience for email marketing? 19:20: How to navigate Apple’s iOS privacy rules.

Gen Z

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z.

Gen Z

Buffer Marketing

JULY 23, 2025

Source But don’t mistake that for a Gen Z monopoly. So if you’re only creating content for Gen Z, you may be overlooking a high-intent, high-spending segment just outside that range. This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35.

Gen Z

Martech

MARCH 24, 2025

According to the report, shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024. Gen Z is three times more likely than baby boomers to value exclusive experiences. Other findings about loyalty programs include: Two-thirds of retailers offer a loyalty program. 27 through Dec.

Retail

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. That number climbs even higher for Gen Z. For Gen Z especially, TikTok is more than a social network.

Gen Z

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertisers

illumin

NOVEMBER 19, 2024

So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% Gen Z are hard to please Younger generations are usually a key demographic for retailers.

Shoppers

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. As the name suggests, these items aren’t available in mainstream stores.

Gen Z

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Inside Out if it was filmed in my head pic.twitter.com/wi0XsmUGaC — Jason Levin (@iamjasonlevin) July 6, 2024 Step 2. Meme marketing is just the newest internet-native version of it.

Gen Z

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z

Hootsuite

APRIL 9, 2025

of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.

Gen Z

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024.

Gen Z

illumin

JUNE 6, 2025

A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Gen Z is shaping the ways brands approach Pride For Gen Z, support during Pride isn’t about rainbow logos—it’s about consistent, authentic action.

Gen Z

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.

Gen Z

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.

Direct Mail

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Coca Gauff and Little Simz in a recent Bose campaign.

Gen Z

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.

Advertising

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Gen Z users create more content, taking 1.4

Gen Z

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

Gen Z

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Another top takeaway from Coveo’s 2024 holiday report is that the grocery sector is ripe for significant digital growth.

Shoppers

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players.

Transform

Martech

DECEMBER 18, 2024

Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Dig deeper: 2024 holiday sales live up to record-breaking projections Email: Business email address Sign me up! Also, 23% engage with ad-based games or quizzes promoted by the brand. Mobile Wallets.

Gen Z

Martech

JULY 22, 2025

A Gen Z shopper might expect real-time replies and same-day delivery. Up to 95% of CMOs made AI a top investment priority in 2024, per Gartner. As of August 2024, Walmart Marketplace had achieved more than 30% sales growth in the previous four quarters, significantly contributing to the retailer’s sustained ecommerce success.

Gen Z

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z