Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. They weave in the product somehow, on one of the very last slides.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 106

Millennials Gen Z Entertainment User-Generated 106

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly. Who should produce video for these platforms?

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

MARCH 24, 2025

According to the report, shoppers estimate 41% of their purchase volume will come from physical stores in 2026, down from 45% in 2024. Gen Z is three times more likely than baby boomers to value exclusive experiences. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023.

Retail 113

Retail Gen Z Transform Shoppers 113

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. 5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions.

Gen Z 130

Gen Z Branding Retail Content Placement 130

illumin

NOVEMBER 19, 2024

So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% Gen Z are hard to please Younger generations are usually a key demographic for retailers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. That number climbs even higher for Gen Z. For Gen Z especially, TikTok is more than a social network.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Buffer Marketing

JULY 23, 2025

Source But don’t mistake that for a Gen Z monopoly. So if you’re only creating content for Gen Z, you may be overlooking a high-intent, high-spending segment just outside that range. This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35.

Gen Z 100

Gen Z User-Generated Education Place 100

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Inside Out if it was filmed in my head pic.twitter.com/wi0XsmUGaC — Jason Levin (@iamjasonlevin) July 6, 2024 Step 2. Instead, we picked on product managers (again, another easy target).

Gen Z 120

Gen Z Finance Marketing Marketers 120

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? ICYMI: Pinterest is more than a social network.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

illumin

JUNE 6, 2025

A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Gen Z is shaping the ways brands approach Pride For Gen Z, support during Pride isn’t about rainbow logos—it’s about consistent, authentic action.

Gen Z 87

Gen Z Branding Millennials Advertising 87

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “It is a really effective channel across the widest ranges of demographics and product verticals,” he said. ” he asked.

Direct Mail 134

Direct Mail Retail Gen Z Marketing 134

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Step 5: Implement on-page SEO.

SEO 137

SEO Gen Z Finance User-Generated 137

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Buffer Marketing

JULY 22, 2024

For example, the telecommunications provider in Switzerland, Swisscom , ran Snapchat ads for launching their new product, “blue.” In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertising 104

Advertising Advertisers Gen Z Social Media Marketing 104

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Coca Gauff and Little Simz in a recent Bose campaign.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTokMadeMeBuyIt).

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. 56% have shared an ad with someone.

Gen Z 69

Gen Z Millennials User-Generated Advertising 69

Buffer Marketing

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Gen Z 116

Gen Z Influencer Marketing Manufacturing User-Generated 116

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Another top takeaway from Coveo’s 2024 holiday report is that the grocery sector is ripe for significant digital growth.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Martech

DECEMBER 18, 2024

Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. According to the study, 30% of consumers report using a QR code in a TV ad to learn about a product. Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study.

Gen Z 103

Gen Z Shoppers eCommerce Advertisers 103

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players.

Transform 92

Transform Fashion Gen Z Food 92

Martech

JULY 22, 2025

A Gen Z shopper might expect real-time replies and same-day delivery. Up to 95% of CMOs made AI a top investment priority in 2024, per Gartner. As of August 2024, Walmart Marketplace had achieved more than 30% sales growth in the previous four quarters, significantly contributing to the retailer’s sustained ecommerce success.

Gen Z 64

Gen Z Branding Whitepaper Shoppers 64

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. Brand Identity Elements 1.

Branding 114

Branding Gen Z User-Generated Copywriting 114

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The 2024 Social Media Content Strategy Report found that 32% of consumers engage with brands on the platform everyday, while another 47% engage at least once a week.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 83

Gen Z Social Media Marketing Transform Marketing 83

Hubspot Marketing

DECEMBER 12, 2024

Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Theyre so confident in the results that they even let you try the product for 14 days before you have to pay for it. It calls these practices its flight plan. Why is this great digital content?

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. of the total user base.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. The Magic Behind Wicked’s Marketing Success 1.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. What problem do they have with [your industry/product]?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. The internet is full of opinions.

Gen Z 112

Gen Z Copywriting Real Estate Marketing 112

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Nothing is too basic.

Gen Z 124

Gen Z Social Media Marketing User-Generated Inbound Marketing 124