Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. We’re also watching things like the U.S.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 121

Retail eCommerce Gen Z Shoppers 121

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. of the total user base.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 105

Gen Z Food Fashion Millennials 105

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. The UK branch of the international grocer recently won two 2024 Effie Awards for Social Media , including one for Sustained Success. Kaplan spent most of his career helping PepsiCo grow and maintain cultural relevance.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 74

Gen Z Pharmaceutical Health Millennials 74

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 127

Gen Z Branding Food Transform 127

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is Gen Z.

Transform 87

Transform Marketers Marketing Gen Z 87

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Influencer marketing has transformed how we shop. trillion impressions.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly. billion by 2024.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

illumin

APRIL 4, 2025

households watched March Madness programming in 2024, averaging 10.5 NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures. In addition, 71% of U.S.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Rock Content

JULY 16, 2024

And if you like numbers, I’ve gotten some of them for you too: as of February 2024, Reddit has an estimated 1.2 The Beginning: Google-Reddit Deal Let’s revisit the significant news from February 2024: Google and Reddit entered into a groundbreaking licensing agreement that captured the attention of the tech community.

Gen Z 98

Gen Z User-Generated Transform SEO 98

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. billion 37.9%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Search Engine Land

NOVEMBER 14, 2023

Microsoft has confirmed the partnership will officially begin in early 2024 in the U.S, Baidu Global Keyboard is a popular app among Gen Z. We continue to listen to feedback from our advertisers and partners as we evolve our chat offerings to influence the next waves of innovation in generative AI." Why we care.

Gen Z 85

Gen Z Transform User-Generated Advertisers 85

Exposure Ninja

MAY 2, 2025

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5% That’s exactly how we helped DSLD Mortgage generate over 11,000 qualified leads. increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. In fact, the Business Insider intelligence team believes that mobile commerce will become 44 percent of all digital transactions by 2024. The reason: convenience.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data.

Gen Z 108

Gen Z Customer loyalty Transform Shoppers 108

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Source: DigitalCommerce 360. It is a natural growth following the adoption of online media by the population.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

SEO 91

SEO Transform Gen Z PR 91

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

Branding 133

Branding Fashion Gen Z User-Generated 133

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Search Engine Land

DECEMBER 28, 2023

MCN will officially replace Google Merchant Center in early 2024. A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Microsoft Advertising launched a series of new generative AI tools for advertisers. Well that’s a wrap on 2023! What a year it’s been.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

SocialPilot

MARCH 4, 2024

Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive. Snapchat Image Sizes Snapchat , a platform celebrated for its ephemeral messages and quirky filters, has significantly transformed the realm of social storytelling.

Gen Z 106

Gen Z Transform Millennials Branding 106

Unbounce

MAY 1, 2024

Updated on May 1, 2024. Grene’s mini cart transformation is a perfect reminder that sometimes, it’s the little things that count the most. Vestiaire Collective , a second-hand luxury fashion platform, faced the challenge of capturing the elusive Gen Z demographic on TikTok while promoting their new direct shopping feature.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. billion by 2024 (a CAGR of 57%). Lululemon revenue rose 61% year-on-year in Q2 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Businesses Grow

DECEMBER 16, 2024

I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Ive always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a businessor sink it. I host a community called RISE that’s dedicated to the future of marketing. Yes, it works.

Gen Z 100

Gen Z Marketing Marketers B2C 100

SocialPilot

APRIL 20, 2025

Whether its watch this transformation or look at me now, the vibe is all heat, no chill. The tracks atmospheric vibe and vulnerable lyrics made it perfect for Reels that go beyond surface-levelwhether its romantic clips, transformation stories, or dreamy vlogs. Because its bold, nostalgic, and loaded with Gen Z-throwback feels.

Energy 101

Energy Fashion Transform Branding 101