Sprout Social

SEPTEMBER 26, 2024

So you need to consider the industry benchmarks to see if an influencer is seeing enough engagement. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. And beauty influencers had a 1.26% average engagement rate during this same period.

User-Generated 120

User-Generated Food Analytics Promotion 120

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Buffer Marketing

NOVEMBER 14, 2024

Curate a list of hashtags for your community and group them together using  Buffer’s Hashtag Manager. Social media management pros will know the basic thing is responding to the comments and messages you receive — especially if it’s a question by a potential customer.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Hubspot Marketing

FEBRUARY 10, 2025

Whether we admit it or not, no one is immune to the power of influence. Thats why B2B influencer marketing is nothing to scoff at. Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing?

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Marketing Insider Group

OCTOBER 23, 2024

Brands use this information to gauge audience perception, manage reputation, and adjust their communication strategies accordingly. Sentiment analysis helps marketers react quickly to issues before they escalate, allowing for more responsive and informed decision-making.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

Hootsuite

OCTOBER 16, 2024

A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals. A platform that provides end-to-end social media management services. 1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports.

Analytics 115

Analytics Price Management PR 115

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Marketing Insider Group

OCTOBER 21, 2024

The Top XYZ for 2024”.) Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform. You’re not reinventing the wheel; you’re just getting the most for your influencing collab dollars.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Influencer Marketing 123

Sprout Social

JANUARY 15, 2025

According to Sprouts Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Expand your reach with brand advocacy You should also explore other avenues to amplify your brand, like influencer marketing on new channels.

Branding 124

Branding Law Influencer Marketing Communications 124

Buffer Marketing

JULY 24, 2024

For this, you can use chatbots that help you automate responses in the conversation funnel and manage your social inbox. One person can upload the post and wait for their manager’s approval. And it’s beginner-friendly because it doesn’t require you to relinquish a lot of control.

Social Media Marketing 118

Social Media Marketing User-Generated Influencer Marketing Management 118

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Here are five of them and what they mean.

Advertising 104

Advertising Advertisers Gen Z Social Media Marketing 104

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Most brands dont have a dedicated influencer marketing team.

Influencer Marketing 80

Influencer Marketing Transform Marketing Marketers 80

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 111

Influencer Marketing Food User-Generated Affiliate Marketing 111

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

NOVEMBER 13, 2024

He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. That distinction influences everything from content strategy to community management. The goal isnt just to promote a service or productits to mobilize people around a cause.

Social Media Marketing 115

Social Media Marketing Transform Marketing Marketers 115

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Micro-influencers with smaller but highly engaged followings offer marketers more authentic connections with their audiences.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Martech

JANUARY 24, 2025

marketers, many of these items will affect marketers in nations that do significant business with American markets. Questions like these also arose in 2024. C-level executives will watch for market instability, determining their actions, including spending decisions. *Although my list targets U.S.

Non-Profit 129

Non-Profit Marketing Marketers Finance 129

Sprout Social

SEPTEMBER 18, 2024

A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions. In 2024, Facebook is the most popular social media platform in most countries. It’s important to use an influencer marketing tool to find the right influencer for your campaigns.

Social Media Marketing 129

Social Media Marketing Marketing Marketers User-Generated 129

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 115

B2C CMO Copywriting Analytics 115

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Discover top statistics surrounding YouTube influencer marketing.

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey.

Product 72

Product Transform Influencer Marketing User-Generated 72

Sprout Social

APRIL 29, 2025

According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Thought Leadership 95

Thought Leadership Education Promotion Entertainment 95

SocialPilot

SEPTEMBER 5, 2024

SocialPilot is the social media management partner for several travel agencies and businesses. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. Partner with Influencers Influencer marketing is a great way to gather the attention and interest of people in your niche.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts.

Gen Z 116

Gen Z Influencer Marketing Manufacturing User-Generated 116

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents Are Instagram Shopping tools effective in 2024? How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? Should you use Instagram Shopping for your business? I share 17 tips in this article.

Product 115

Product User-Generated eCommerce Shipping 115

Buffer Marketing

FEBRUARY 6, 2025

Go to “Manage Account” and switch to a TikTok business account 4. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. Tap Profile icon at the bottom of your TikTok app 2.

SEO 115

SEO Real Estate User-Generated Promotion 115

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. The influencer seems more like a paid actor than a content creator. Why some brands think influencer marketing doesnt work There is plenty of proof that influencer marketing works.

Branding 73

Branding Influencer Marketing Product Product Marketing 73

Neil Patel

JUNE 25, 2025

Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. Owned media is content that your business manages and controls. Influencer marketing has a trust score of 75 compared to 16 for banner ads.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Sprout Social

JULY 15, 2025

Finding the right beauty influencers in Australia isn’t just about follower counts. For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Want to stay ahead of what’s trending?

Branding 86

Branding Food Influencer Marketing Fashion 86

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. billion in 2024. Boosts visibility and referrals.

PR 106

PR User-Generated Transform Thought Leadership 106

Buffer Marketing

OCTOBER 30, 2024

The ad started running on October 13, 2024, and is active on Facebook, Instagram, Messenger, and the Audience Network. This means the ad library doesn’t include influencer marketing content like affiliate posts, giveaways, etc. Want to learn how to use the Meta ads manager? Here’s your complete guide.

Advertising 118

Advertising Advertisers Law Branding 118

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. But what are people doing online?

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56