Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Automate invoice payment reminders for timely collections.

CRM 116

CRM Transform User-Generated Management 116

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024.

User-Generated 120

User-Generated Food Analytics Promotion 120

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement. Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2%

User-Generated 112

User-Generated Social Media Marketing Analytics Management 112

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Having a unified platform for social media management and customer care is a top priority for global pizza chain Papa Johns.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Users no longer need to scroll through multiple sections to gather important information.

CRM 114

CRM User-Generated Analytics Management 114

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. How many social media platforms  can you manage at once ? To make things easier, we researched and compiled information about the top social media sites in 2024. Does it fit your brand image? Threads 21. Bluesky 22.

Branding 124

Branding Social Media Marketing User-Generated Advertising 124

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 101

User-Generated Analytics Management Branding 101

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. AI and automation in project management tools mean that marketing projects will manage parts themselves.

User-Generated 101

User-Generated Price Marketers Marketing 101

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community.

Marketers 115

Marketers Marketing User-Generated Management 115

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. Waste of time for less frequent users. User interface. I generally prioritize user interface and accuracy when I’m assessing a tool. Recruiters and HR professionals have a lot on their plate. Customization.

Price 120

Price CRM User-Generated Analytics 120

Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. It’s also worth noting that the party may look a little different based on the types of community management out there.

Management 103

Management Food User-Generated Customer Acquisition 103

Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Best time to post on X (Twitter) Tuesday and Thursday evening (6-10 pm) Tweets tend to generate the highest engagement for educational institutions on X. That’s where social media benchmarks come into play. LinkedIn: 1.8%

Education 106

Education User-Generated Social Media Marketing Analytics 106

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 112

Key Performance Indicator User-Generated Analytics Advertising 112

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Integration with HubSpot’s native Content Management platform.

Price 131

Price SEO User-Generated Management 131

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 122

CRM Health User-Generated Transform 122

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

Management 100

Management B2C User-Generated Communications 100

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. mobile users use voice search every day. PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management.

SEO 98

SEO PR User-Generated Education 98

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors.

SEO 108

SEO Management Price Thought Leadership 108

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 88

Gen Z Branding Retail Education 88

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. A 2024 survey of U.S.

Transform 139

Transform Search Marketers User-Generated Digital Marketing 139

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Disruptors. Data-driven insights. never tried).

Copywriting 126

Copywriting Transform User-Generated PR 126

Buffer Marketing

NOVEMBER 14, 2024

” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username. How do you find hashtags that would appeal to your target audience?

Social Media Marketing 120

Social Media Marketing Education Analytics Entertainment 120

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

SocialPilot

DECEMBER 11, 2024

You must attempt to generate goodwill with the customers with each review response. After all, you have so many platforms and reviews to manage. You need to use a review management tool such as SocialPilot. Go ahead and ace your brand reputation management game. This will enhance your chance of winning them back.

Food 111

Food Management User-Generated Customer 111

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.    We also see more consistent higher engagement slots on Facebook on Friday as users start to slow down at work ahead of the weekend.  

User-Generated 118

User-Generated Analytics Social Media Marketing Place 118

Search Engine Land

JULY 19, 2024

With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. Enter ChatGPT, leading the movement of generative AI.

Management 92

Management Branding User-Generated SEO 92

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  When your content generates lots of engagement, the algorithm says, “This post is excellent — it’s worth showing this to similar people, who will probably enjoy it.

Analytics 116

Analytics User-Generated Social Media Marketing Education 116

Search Engine Land

JULY 25, 2024

SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. Here’s a search for [music festivals in Boone, NC in August 2024]: Here’s a search for [best tomatoes to grow in Minnesota]: For publishers. OpenAI today announced SearchGPT, its long-awaited search product.

User-Generated 128

User-Generated Advertising Advertisers Product 128

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Jeff Bullas

MAY 22, 2025

every year between 2024 and 2030. AI agents are managing calendars. billion in 2023 and is projected to register a compound annual growth rate (CAGR) of over 30% between 2024 and 2032. Surprising fact : In the year 2024, the market value of agentic artificial intelligence (AI) stood at 5.1 It’s on track to grow at 36.6%

Transform 130

Transform Health Energy Education 130

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 121

Shoppers User-Generated Price Promotion 121

Martech

JANUARY 16, 2025

ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. Dig deeper: Googles search market share falls below 90% for first time since 2015 How AI tools are changing user behavior The new capabilities and changing user behaviors create a potential warning about the risk of relying on AI.

Transform 128

Transform User-Generated CMO Marketers 128

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Staying in power for 402 years is no easy task. The loop has been closed.

User-Generated 112

User-Generated Market Segmentation Advertising Advertisers 112

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). The percentages, of course, are high because generative AI tools are so new.

Retail 92

Retail B2C User-Generated Food 92

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119