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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Marketing

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. It’s designed for beginners.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing.

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2024 Social Media Marketing Industry Report

Social Media Examiner

Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. Want to be sure your strategy is headed in the right direction?

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The Best Time to Post on Social Media in 2024: Times for Every Major Site

Buffer Marketing

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.

Analytics 115
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When is the Best Time to Post on TikTok in 2024?

Buffer Marketing

There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan.   Experimentation is a pillar of successful social media marketing — play around with scheduling your TikToks at various periods during the day to see which video performs the best.

Analytics 115
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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

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Social Media Automation Strategy: 10 Tasks You Can Automate

Buffer Marketing

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?