Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Martech

OCTOBER 25, 2024

Customer supports costs (2023 and 2024). Average monthly support costs (2023 and 2024). Gemini added 2023 and 2024 lifetime values for each customer. The post How a free AI tool will help you develop a customer marketing strategy appeared first on MarTech. Average time logged in the app (2003 and 2004).

Customer Marketing 120

Customer Marketing Marketing Strategy Customer Customer Acquisition 120

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. This represents a 8.4% year-over-year growth. Why we care. Top factors.

Gen Z 120

Gen Z Shoppers Retail Price 120

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not.

Analytics 118

Analytics PR Price CRM 118

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Sina Weibo 12. Pinterest 14. LinkedIn 16.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Nate Silver and I talk prediction markets.

Marketing Strategy 100

Marketing Strategy Marketing Marketers Fashion 100

Marketing Insider Group

OCTOBER 21, 2024

The Top XYZ for 2024”.) An even easier method to update your content right away, as noted in a CMSWire article , is to just change the date and stats in year-based trend-related pieces (e.g., “The Again, just be sure that all your content aligns with your updated brand ethos for maximum outcomes.

Marketing Strategy 123

Marketing Strategy Marketing Marketers Influencer Marketing 123

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketing Marketers 100

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. The bottom line.

Advertisers 94

Advertisers Advertising Price SEO 94

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. This makes it significantly easier to evaluate the effectiveness of your marketing strategies.

CRM 114

CRM User-Generated Analytics Management 114

Hubspot Marketing

DECEMBER 16, 2024

According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand. As of 2024, almost a quarter of marketers already use AI for customer segmentation.

Marketing Strategy 108

Marketing Strategy Health Marketing Marketers 108

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 92

Gen Z Branding Retail Education 92

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? In this competitive landscape, social media apps such as these are essential for businesses to consider in their marketing strategies. These apps support various business functions, from customer support to marketing and sales.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. trillion in 2023, and by 2024, m-commerce will account for 7.4% Want to boost your holiday sales?

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. So, follow along without missing any. Are you done reading this?

User-Generated 109

User-Generated Analytics Promotion Branding 109

Marketing Insider Group

JULY 16, 2024

Video Source Your approach to writing a business proposal in 2024 must be adaptable and tailored to its specific purpose and audience. Customize Your Business Proposal to Meet Your Needs Writing a successful business proposal in 2024 requires a strategic approach that begins with understanding its purpose and audience.

Communications 121

Communications Market Trends Customer New Markets 121

Litmus

OCTOBER 29, 2024

Litmus Live Day 1 Recap—October 28, 2024 This is my first Litmus Live and all I can say is wow! Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy.

Copywriting 84

Copywriting B2C Energy Price 84

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Employing formatting elements such as bullet points and bolded text can greatly enhance readability, allowing readers to easily skim through and grasp essential details within effective email marketing campaigns.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Marketing Insider Group

JULY 24, 2024

A well-planned content calendar ensures regular posting while focusing on quality, which attracts and retains readers and drives better results for your content marketing strategy. 8) Audience Growth Measuring your audience’s expansion helps you understand your content’s reach and impact.

Content Marketing 119

Content Marketing Customer Acquisition Marketing Marketers 119

Hubspot Marketing

JULY 25, 2024

Differentiation will rely heavily on the unique 10-20% of creative input, putting increased pressure on marketers to continually produce new and distinctive ideas. Experiment. Experiment. Experiment. Test different AI video tools to understand their benefits and limitations, helping you find the best fit for your campaign needs and goals.

Transform 131

Transform Logistics CMO Marketing 131

Hubspot Marketing

JULY 10, 2024

Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy. This means you’ll want a tool that can easily integrate with your other tools for a clear bird’s-eye view of your strategy’s results.

Price 130

Price SEO User-Generated Management 130

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Embed keywords into your username and name 3. Optimize your Instagram bio 4. Cross-promote your Instagram handle on other channels 5. Find your best times to post on Instagram 6. Write compelling captions 8. Use relevant hashtags 9. Understand your analytics 10.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. This makes it crucial to have a unified marketing strategy across all channels. Dig deeper: What is digital PR for SEO?

SEO 98

SEO PR User-Generated Education 98

Buffer Marketing

SEPTEMBER 17, 2024

percent How to find the best time to post on LinkedIn for  your  audience As mentioned above, these numbers can form a helpful guide if you’re just building your LinkedIn  social media marketing strategy. Best performing post type on Linkedin by engagement rate Video posts — 4.9

Analytics 132

Analytics Social Media Marketing Place Branding 132

Marketing Insider Group

OCTOBER 23, 2024

AI-driven ad platforms like Facebook Ads and Google Ads are helping marketers create smarter, more effective campaigns with automated optimizations. Benefits of AI in Social Media Marketing The rise of artificial intelligence in social media offers several benefits , making it an essential part of any modern marketing strategy.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

SocialPilot

JULY 16, 2024

So now that we have gone over the basic timelines you can use to strengthen your Twitter marketing strategy, let’s find the best time to post specifically for your brand. Once you find a pattern, use Twitter marketing tools like SocialPilot to post on those best of all times for your brand. appeared first on SocialPilot.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% reduction in marketing overhead costs (versus 7.0% in 2024, with similar growth projected for the coming year. in 2024, respectively.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Hubspot Marketing

JULY 29, 2024

That’s why it’s important to believe in the efficiency and efficacy of the search engine you’re using, so you can best integrate it into your search engine marketing strategy. I now see the value of AI search engines, especially Perplexity and You.com, and will absolutely incorporate these into my day-to-day as a user and marketer.

Price 129

Price User-Generated Place Product 129

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115