Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 118

Gen Z Millennials Health Promotion 118

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2024.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sprout Social

MAY 14, 2025

Social media usage demographics in Australia As social media continues to evolve, Australians arent just using it to chat with friends and familytheyre using it to stay connected to the world around them. The report also found that approximately one in five Australians creates social media content to generate income.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks.

User-Generated 120

User-Generated Influencer Marketing Marketing Marketers 120

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 81

Gen Z Social Media Marketing Transform Marketing 81

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Review and scale your social media strategy. Why is this great digital content? Leaning more into these channels in 2025 may be critical to digital content success.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% Buckle up, because we’re about to take you on a whirlwind tour of the social media facts.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Sprout Social

MAY 12, 2025

In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. This made TikTok the social app with the highest average time spent, surpassing YouTube by more than 20 hours per week. TikTok is expected to reach 35 billion users by 2029.

Gen Z 63

Gen Z Transform Fashion Food 63

Hubspot Marketing

MAY 27, 2024

So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. Table of Contents Are Facebook ads worth pursuing in 2024? Most people on social media prefer using their smartphones to desktops.

Gen Z 125

Gen Z Customer Journey Advertisers Advertising 125

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. We’ll delve into what they are, their ideal use cases, and how brands can effectively integrate them into their social media design to boost engagement, enhance brand perception, and increase brand reach.

Gen Z 128

Gen Z Branding Food Transform 128

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 77

Branding Gen Z Pharmaceutical Health 77

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2024: Gained traction as more people searched for alternatives to traditional platforms. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. Thats impressive growth in a short time.

Gen Z 81

Gen Z Millennials Branding Place 81

SocialPilot

FEBRUARY 19, 2025

The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). Here’s a comparison of user age and gender distributions on both platforms: Bluesky User Demographics: Age Distribution: Bluesky’s November 2024 data shows 1 in 3 users aged 18-24. 25 to 34 years: Around 28%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. How do users perceive your company?

Direct Mail 115

Direct Mail Marketing Marketers Social Media Marketing 115

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. The Best Marketing Campaigns of This Year As Ive already mentioned, 2025 is already shaping up to be a pretty dope year for marketing, particularly digital marketing campaigns. (And Stretch your (content) format.

Gen Z 73

Gen Z Fashion User-Generated Digital Marketing 73

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. With social media being the No. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Buffer Marketing

APRIL 25, 2024

Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. Moreover, 31 percent of respondents search for answers to their questions on social media. In the future, there might be a chance that social signals come into play in SERP.

SEO 121

SEO Gen Z Social Media Marketing Millennials 121

Spiralytics

DECEMBER 18, 2024

FTEB-197582 Series of 2024 ASC Ref. Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information. Well guide you through executing your ad strategy on TikTok and other social media platforms. DTI Fair Trade Permit No.

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Hubspot Marketing

APRIL 5, 2024

Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. And let's not forget about us millennials, who make up 33.7% I admit I've been influenced quite a few times by social media when purchasing a product. And I'm not the only millennial influenced.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Over 165 million content creators have joined social media since 2020. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing.   Facebook’s incredible popularity also means the platform is crowded.

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year.

Influencer Marketing 55

Influencer Marketing Gen Z Marketing Marketers 55

illumin

MAY 22, 2024

The company may even reach the 4 billion mark in 2024. Millennials and Generation Z are the most prominent demographics to use Meta’s platforms, with millennials having previously been dubbed “the Facebook generation.” Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

SocialPilot

MAY 28, 2024

Facebook might not be the most popular network among millennials and Gen Z, but when it comes to the global audience, it still holds the crown for the most used channel with 3.070 billion MAUs. See how social media marketing guru Neil Patel gives an expert lesson on his Facebook page.

User-Generated 111

User-Generated Gen Z Entertainment Analytics 111

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Spiralytics

MAY 30, 2024

In the Philippines, social media isn’t just a pastime—it’s a way of life. million social media users as of January 2024, making up 73.4% These figures underscore just how deeply integrated social media is in Filipinos’ daily lives. In early 2024, Instagram had 21.35

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. So Shama, welcome to the show.

SEO 83

SEO Transform Gen Z PR 83

Spiralytics

DECEMBER 18, 2024

FTEB-197582 Series of 2024 ASC Ref. Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information. Well guide you through executing your ad strategy on TikTok and other social media platforms. DTI Fair Trade Permit No.

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Buffer Marketing

MAY 29, 2024

Here's how → 9 of the best Instagram Reels trends from 2024 — so far Let’s scroll through some of this year's top Instagram Reels trends.  “Looking for a man in…” Speaking of TikTok trends that spill over onto Instagram — this one might just be the biggest of 2024.

Gen Z 119

Gen Z Millennials Finance User-Generated 119

SocialPilot

JANUARY 15, 2024

Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! billion in revenue for the quarter, a 6% increase from the previous year, with a significant portion coming from the US market. Does your social media marketing plan go beyond Snapchat? Insane, isn’t it? Snap generated $1.13

Gen Z 103

Gen Z Millennials User-Generated Advertisers 103

Duct Tape Marketing

JULY 24, 2024

So going back to the example of water, the ultimate commodity there is a brand, one of my favorite brands, not only for water, which tastes the same as all the other waters, but for a marketing in general, which is liquid death. So they have captured the imagination of the millennials like nobody else. I mean it's absurd.

Marketing 78

Marketing Marketers Price Transform 78