Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. No one should have to manually go and search for you on Instagram if they already follow you in other places.

Social Media Marketing

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertisers

Hubspot Marketing

JULY 29, 2024

For someone like me, who typically has dozens of tabs open when researching a single topic, this feature would keep all my research in one place. I have already started using this in place of my usual relentless Google searching. Pricing Standard plan: Free Professional plan: $20/month 2.

Price

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Biggest takeaway: SEO in 2024 is all about adapting to AI.

Transform

Hootsuite

OCTOBER 16, 2024

Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024. . #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. It’s so easy.

Analytics

Martech

JULY 23, 2024

Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech. Why are the rules getting tougher?

Price

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing.

SEO

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

eCommerce

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z

Buffer Marketing

SEPTEMBER 16, 2024

  Crowded as it may be, it’s still a powerful  social media marketing  platform for businesses and creators — if you have the right  social media strategy  in place.  Well, you’ve come to the right place. Here’s a look at  Buffer’s pricing.   Great!

User-Generated

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Processing.

Shoppers

Martech

APRIL 3, 2025

over 2024 to between $5.42 trillion in 2024. In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment.

Retail

Hubspot Marketing

OCTOBER 18, 2024

Venues in major markets have a price tag to match. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. This goes far beyond room rental fees.

Event Marketing

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. Dig deeper: 3 keys for email marketing in 2024: AI, change, learn 3.

Email Marketing

Hubspot Marketing

JUNE 26, 2025

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. So, Avis took this to heart and decided to flaunt their second-place ranking, showing that they were still among the best but just shy of perfection. By creating an ad that rhymed (“Reduced in price.

Non-Profit

Sprout Social

JUNE 11, 2025

Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. Use their playbooks to inspire your own. That’s when it caught fire.”

Branding

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. But the good news is we have various affordable pricing plans to match your needs and your budget. The best part?

User-Generated

Unbounce

JANUARY 6, 2025

Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too. March 14, 2024.

User-Generated

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. Less connection: Rapid growth can erode the personalized service that small business customers expect. The result was always disappointing.

Whitepaper

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. This article on the 23 best marketing automation tools is a great place to start. a button, form, etc.)

User-Generated

Lusha

NOVEMBER 11, 2024

This guide will show you the top 13 websites to buy business leads in 2024. Pricing and Affordability: Balancing Cost and Value While investing in lead generation is important, choose a platform that fits your budget. Consider your company’s size, sales goals, and overall marketing budget when looking at pricing plans.

CRM

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. No matter the answer to this question, the excitement of back to school is upon us.

Retail

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers. Influencer authenticity Authenticity on social media is a hot topic.

Gen Z

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents Are Instagram Shopping tools effective in 2024? How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? Should you use Instagram Shopping for your business? I share 17 tips in this article.

Product

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 8 of the best social media competitor analysis tools for 2024 1. The competitor analysis dashboard is clear and easy to understand, and Phlanx offers a beginner-friendly price point.

Analytics

Hubspot Marketing

SEPTEMBER 3, 2024

On top of that, the prices of ads are dynamic. Revealbot found the average CPC in lead campaigns in 2024 so far to be about $1.50, while CPL across all campaigns is $8.45. Facebook Ads historically skyrocket in price during that time. But a marketer can dream, right? To be totally candid, Facebook Advertising is complex.

Advertisers

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer

Backlinko

MARCH 26, 2025

Brand24 Best for spotting sudden spikes in mentions and identifying key influencers Pricing: Starts at $199 per month; 14-day free trial available Brand24 is an AI-powered media monitoring tool. Manage all reviews in one place 4. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. Once youve established your scoring criteria, you need to store all of your scored content in one place for easy review. SEO Writing Assistant by Semrush Price : Free plan, then $139.95

Analytics

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. It’s morphed into a place for genuine connection. Get comfortable with leading negotiations brands should always be first to name a price.

Gen Z

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. The 2024 Influencer Marketing Report reveals that 59% of influencers consider a clear budget and payment structure the most important criteria when choosing a brand partner. Why is a roadmap important?

Influencer Marketing

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Customer journeys can be complicated.

Customer Acquisition

SmartBrief - Marketing

AUGUST 21, 2024

At the 2024 Summer TCA Press Tour in Pasadena , Hallmark President and CEO Mike Perry, along with his executive team, unveiled their forward-looking strategy for the brand. The service, priced at $80 a year, offers benefits valued at over $400 annually, making it a compelling proposition for Hallmark’s most dedicated fans.

Shoppers

Buffer Marketing

APRIL 29, 2025

This makes your posts shoppable — people discover your products while they’re scrolling, and when something catches their eye, they can just tap the icon to see product details and prices. Share accurate product information and avoid anything misleading, such as incorrect pricing and availability. Buffer can help.

Gen Z

Backlinko

JANUARY 23, 2025

According to a study by the National Association of Realtors (NAR), 100% of Americans who bought a house in 2024 used the internet to search for a home. For example, Trulia includes high-quality images and essential information like address and price prominently at the top of the listing. Why does this matter?

Real Estate