Martech

JANUARY 16, 2025

digital advertising will see a 7.3% Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. GenAI-powered media planning. 2024 projection.

Advertising 115

Advertising Advertisers Retail Copywriting 115

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 82

Social Media Marketing Marketing Marketers Influencer Marketing 82

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 93

Gen Z Millennials Social Media Marketing User-Generated 93

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes. Here are some key Reddit traffic and behavior numbers: 97.2

Branding 92

Branding Gen Z Pharmaceutical Health 92

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion monthly channel views) Wow Kidz (5.02

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Buffer Marketing

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.  💡 New to advertising on Facebook?

Advertising 92

Advertising Advertisers Analytics Product 92

Buffer Marketing

FEBRUARY 6, 2025

In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term.

SEO 108

SEO Real Estate User-Generated Promotion 108

Hootsuite

NOVEMBER 7, 2024

Some of the methods suggested are targeted advertising and customized content. Target audiences within social media – or segmented lists for your other digital marketing efforts – allow you to create the most relevant content for different customer and prospect groups. Try it free today.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. What is Facebook marketing?

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Hootsuite

APRIL 23, 2025

The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Globally, 49% of LinkedIns leadership roles are held by women This is great to see, as LinkedIns 2025 State of Women in Leadership Report found that based on LinkedIn member data from 74 countries, only 30.6%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 75

Social Media Marketing User-Generated Marketing Marketers 75

Hootsuite

FEBRUARY 7, 2025

They also differ from full-scale Instagram ads as they lack the advanced targeting and advertising features available in Ads Manager. For social media managers, boosting an Instagram Reel is an excellent way to give high-performing organic content extra exposure, attract profile views, or drive visits to your website.

Advertising 78

Advertising Advertisers Social Media Marketing Analytics 78

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. Random or spammy tags wont cut it in 2025.

User-Generated 73

User-Generated Analytics Social Media Marketing Law 73

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. The law takes effect in late 2025.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Buffer Marketing

APRIL 7, 2025

To understand how engagement is evolving, we decided to look at median engagement rates over the year between January 2024 to January 2025. Engagement patterns between January 2024 to January 2025 Engagement rates don’t exist in a vacuum. By January 2025, it had risen to 8.01%. By January 2025, it had adjusted to 0.61%.

User-Generated 126

User-Generated Branding Advertising Advertisers 126

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

DECEMBER 16, 2024

This makes it perfect for marketers who want to maximize their advertising return on investment (ROI). Everyone who clicks your links gets added to your custom audience automatically, letting you show them targeted ads as they browse other sites and social platforms.

Price 110

Price User-Generated Analytics Shoppers 110

Martech

MAY 20, 2025

According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. Source: AI Marketing Institute 2025 State of Marketing AI Report For marketing teams as a whole, 46% say they’re running initial AI projects. Processing.

PR 79

PR Marketing Marketers Social Media Marketing 79

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms. Processing.

Advertising 114

Advertising Advertisers Product Place 114

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The revised terms are designed to reduce inefficiencies, lower legal costs and support faster execution of digital advertising deals.

Law 99

Law Advertising Advertisers Branding 99

Martech

JANUARY 13, 2025

Yet in 2025, Metas new policy shifts responsibility for content moderation back to users, citing Section 230 protections. Email marketing, blocklists and self-regulation Email marketing, one of the earliest digital channels, took a different path. blocklist providers. Processing. appeared first on MarTech.

Law 129

Law User-Generated Email Marketing Education 129

Martech

AUGUST 1, 2024

billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook.

Retail 117

Retail User-Generated Price Advertising 117

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.

User-Generated 115

User-Generated Education Real Estate Transform 115

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 57

User-Generated Influencer Marketing SEO Marketing 57

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertising 76

Advertising Advertisers Health User-Generated 76

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Buffer Marketing

MARCH 20, 2025

Because business accounts have access to: Analytics for how your pins are performing Advertising features to create various types of ads Pinterest Business Hub & Creator Hub Pinterest itself recommends converting to a business account to access helpful growth features. Social media marketing is a two-way street.

Social Media Marketing 95

Social Media Marketing Fashion User-Generated Food 95

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. How do social media behaviours differ by age group in Australia? female; 67.5%

Gen Z 75

Gen Z Millennials User-Generated Entertainment 75

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Plus, we’ve included a ton of up-to-date, industry-specific data that will give you an idea of how your social strategies are doing.

Law 61

Law Health Entertainment Gen Z 61

Martech

MARCH 7, 2025

Instead, it generates revenue from advertising and premium subscription services, especially those for recruiters and sales professionals. Sometime on March 6, 2025, a pair of sales engagement platforms Apollo.io And that appears to be against LinkedIns terms of service prohibiting third-party tools from scraping LinkedIn data.

Advertising 104

Advertising Advertisers Social Media Marketing Marketers 104

Martech

DECEMBER 18, 2024

Iron out your content strategy Show the value your brand brings mentally, socially and environmentally. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy.

Gen Z 106

Gen Z Transform Health Entertainment 106

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Social shoppers are 54% more likely to buy from relatable content creators than aspirational ones (39%).

Gen Z 52

Gen Z Transform Millennials Advertising 52

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 market share. of advertising, down from 31.5%

Retail 78

Retail Advertisers Advertising Marketing 78

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Instagram users will make at least one purchase through the platform in 2025. Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1%

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98