Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Dig deeper: Will AI agents conduct the martech orchestra in 2025? off the listed price. Top categories.

eCommerce 112

eCommerce Shoppers Price Retail 112

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. Billion by the end of 2025, and whos surprised?

Influencer Marketing 107

Influencer Marketing Branding B2C Marketers 107

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The DAP figure is the number of people accessing any one of its apps. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 117

Retail User-Generated Price Advertisers 117

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. B2C businesses are no doubt feeling the pinch. Price is an easy way to communicate value, but it’s certainly not the only way.

Branding 81

Branding Price CRM Marketers 81

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing. Emphasize value and transparency : Clearly communicate the value of your products or services.

Marketers 113

Marketers Marketing Customer loyalty Price 113

Martech

MAY 13, 2025

If your company is still in “wait and see” mode, now is the time to act, even if the only message you can send is to explain how tariffs will (or could) disrupt operations, force you to raise prices or substitute or discontinue some imported products, or why you won’t be changing things for now. Processing.

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Transform 75

Transform B2C Price Advertisers 75

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy.

Gen Z 106

Gen Z Transform Health Entertainment 106

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. In a nutshell: Klaviyo is a better choice for smaller businesses looking for ease of setup, ease of use, and transparent pricing.

CRM 52

CRM Customer Journey eCommerce Price 52

Welcome Software

MAY 4, 2025

Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. B2C-first means limited scalability.

B2C 52

B2C Manufacturing eCommerce Transform 52

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. The post 10 Best Social Media Platforms for Businesses in 2025 appeared first on SocialPilot. billion active social media users worldwide.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Backlinko

MARCH 11, 2024

billion 2025 $7.47 Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool. billion 2022 $5.19

Customer Journey 122

Customer Journey Marketing Automation Platform Marketers Marketing 122

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 billion in sales in 2023 ( DataReportal ) Here’s a detailed breakdown with largest product categories by annual consumer spending in the US: Product Category Annual Ecommerce Spending (B2C, US) Electronics $781.3 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82

eCommerce 105

eCommerce Gen Z Shipping Retail 105

Martech

APRIL 8, 2024

Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Q: So I see how this can aid B2C marketers, but what about B2B? No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. A: The B2B side is actually really interesting.

B2C 117

B2C Thought Leadership User-Generated Advertisers 117

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. But you will come back in six months because we need to get this back on the table, otherwise, we’re going to have a hard time in 2024 or 2025.

CMO 127

CMO Communications Finance B2C 127

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion by 2025.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. The below image shows how businesses can show their average ratings in the sidebar and the aggregate product ratings for each product right below its quoted price: 3. But the question is where, how, and how cleverly they can do it.

Real Estate 40

Real Estate Place User-Generated Product 40

CXL

OCTOBER 16, 2022

Be sure to also account for product prices and customer lifespans when assessing your data. increased 57% between 2020 and 2022 and Insider Intelligence expects it to grow another 30% by 2025. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Digital ad spending in the U.S.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. billion by 2025. Here are some examples of brands using chatbots in a B2B and B2C environment. Messenger chatbots The number of people using Meta’s Messenger app is estimated to be 3.1

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Pam Didner

JANUARY 1, 2021

Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions and activities are fully arranged for one package price — almost like a conference at sea. . Marketing Impact 2025. Thought Leaders Will Come Together for Tighter Collaborations. TBD | TBD | Website.

Transform 52

Transform Marketers Marketing Digital Marketing 52

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9 and and 45:08 soon to be dm2 do.ai

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Welcome Software

JUNE 4, 2025

How a platform built for B2C can damage your bottom line. Analysts at Gartner predict that in 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Yet the allure of B2C platforms like Shopify and BigCommerce continues to grow. And the stakes continue to rise.

B2C 52

B2C Logistics Manufacturing Key Performance Indicator 52

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 98

Branding User-Generated Price eCommerce 98

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding 52

Branding User-Generated Price eCommerce 52

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

APRIL 9, 2025

“You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “The situation for marketers as we entered 2025 was that it seemed like marketing budgets might hold up this year,” he said. Email: Business email address Sign me up!

Retail 95

Retail Price Place Marketing Plan 95

Martech

MAY 27, 2025

Consumers Price, not brand, is driving decisions: 76% of U.S. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. So, they know why prices are rising, even if you don’t tell them.

Branding 112

Branding Gen Z Price Retail 112

Martech

MAY 2, 2025

On January 24, 2025, without a push from anyone, Target joined the herd of lemmings stampeding over this cliff. Also falling off a cliff: The retailer’s sales, foot traffic and stock price. On the day of its announcement, Target stock was $138; on April 29, 2025, it was $96.50.

Shoppers 105

Shoppers Retail Marketers Marketing 105