Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Advertising 119

Advertising Advertisers CMO Entertainment 119

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. A strong story will always outweigh high production value. You must budget enough money and time to see if it’sit works. Processing.

Branding 116

Branding B2C Advertising Advertisers 116

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Martech

MARCH 31, 2025

In 2025, a new wave in customer experience (CX) is gaining traction. They used purchase data to predict a teenage girls pregnancy before her family knew, sending her coupons for baby products. B2C leans toward mass nostalgia and fun (Spotify, Starbucks), while B2B focuses on professional milestones and trust (HubSpot, Salesforce).

B2C 124

B2C Branding Customer loyalty Shipping 124

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 80

B2C CRM Marketing Automation Platform Management 80

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. In other words, you can build a complete, production-ready video with music and speech starting from a text prompt. Email: Business email address Sign me up!

User-Generated 88

User-Generated B2C Marketing Marketers 88

Martech

DECEMBER 20, 2024

Another new horizon is the ability to use LLM capabilities to search for products and services. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. . “Social has been on the rise for the past several years as far as discovery goes,” said Smith. Processing.

Retail 121

Retail Shoppers Advertising Advertisers 121

Litmus

DECEMBER 24, 2024

Ramli John, Founder at Delight Path and author of Product-Led Onboarding However, our research found that only 44% of marketers use lifecycle emails. Awareness Goal: Introduce potential customers to your brand, product, or service. Consideration Goal: Provide content/info to guide customers into considering your product/service.

B2C 91

B2C User-Generated Email Marketing CRM 91

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. How is it different from B2C influencer marketing?

Influencer Marketing 126

Influencer Marketing Branding B2C Marketing 126

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. But in 2025? With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. But in 2025? With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Chief Martec

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. Note: 58% of the respondents were in B2B, 42% in B2C.) Theory #3 : people are switching to brand new challenger products in the category. More details to follow. 22% replaced their CRM.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. 47% use it for product recommendations. Between Nov.

Retail 94

Retail B2C User-Generated Food 94

Martech

DECEMBER 18, 2024

Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Choosing to buy second-hand or DIY rather than already assembled.

Price 111

Price Shoppers Place Product 111

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report. 21, 2024 and Nov.

Customer 116

Customer B2C Customer Journey Communications 116

SmartBrief - Marketing

JULY 8, 2025

With its large professional audience and recent creator-friendly updates to the platform, LinkedIn uniquely supports authenticity , credibility and measurable business results that are perfect for influencer activations for B2B and B2C brands alike. However, LinkedIn isn’t limited to B2B brands.

Influencer Marketing 90

Influencer Marketing B2C Marketing Marketers 90

Hubspot Marketing

JULY 10, 2025

HubSpot's deal and product tracking features help you spot opportunities for upselling and cross-selling based on actual customer data and purchase history. Salesforce Best For: Large enterprise ecommerce operations requiring extensive customization and advanced AI-powered personalization.

eCommerce 95

eCommerce CRM Transform Retail 95

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing.

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

Customer 110

Customer B2C Marketing Marketers 110

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 131

CRM User-Generated Customer Management 131

Chief Martec

MAY 2, 2025

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. Although we saw a significant difference between B2B vs. B2C companies, with 54% of B2B reporting easy integration compared to only 15.4% Overall, 42.7% So what are marketers doing with these integrations?

B2C 78

B2C Fashion CRM Marketing 78

Hubspot Marketing

APRIL 15, 2025

In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves. My most successful posts have been those where I embraced imperfection and focused on genuine storytelling over production value (and coincidently, were the ones I edited the least).

Social Media Marketing 99

Social Media Marketing Marketing Marketers Influencer Marketing 99

Martech

APRIL 28, 2025

Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps. It is crucial as leaders navigate profitability alongside new, fluctuating tariffs. It’s a business model reimagining what creates value and wouldn’t be possible in either space alone.

Transform 115

Transform Gen Z Manufacturing Millennials 115

SocialPilot

FEBRUARY 6, 2025

Whats the first thing you do before buying a product, deciding where to eat, or booking a service? Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. You look at reviews, right? Youre not alone, 90% of customers do the same. Keep reading.

Real Estate 66

Real Estate Customer Food User-Generated 66

Martech

JUNE 20, 2025

In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. In 2025, brand strategy and activation received the third-largest share of marketing spend — 8.8% By presenting respondents with various product and price configurations, this survey-based technique uncovers: Willingness to pay.

Branding 83

Branding Marketing Mix Health Price 83

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing.

Management 112

Management Inbound Marketing Marketing Marketers 112

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S. Reflect buyer identity.

Branding 100

Branding Price CRM Marketing 100

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. The first thing to know is that the Institute is product-agnostic. “Product, sales. That’s a view enthusiastically advanced by Jeff Wartgow, VP product management, Oracle CX service.

Management 144

Management Customer Transform Thought Leadership 144

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Changing search: 46% of Gen Z prefers using social media for brand discovery and to find information about products and services. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.

Gen Z 111

Gen Z Market Trends Affiliate Marketing Marketing 111

Martech

AUGUST 1, 2024

The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The company expects revenue growth next quarter to be between $38.5 billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion.

Retail 120

Retail User-Generated Price Advertising 120

Martech

DECEMBER 5, 2024

launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. AdCreative.ai It considers brand guidelines and audience data for optimal impact. introduces THINK1.Ai:

Food 119

Food User-Generated Advertising Advertisers 119

Litmus

DECEMBER 2, 2024

What kind of products do they purchase besides yours? How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Examples of personalization in email: Product images that you recently browsed in a follow-up campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Vertical Response

MARCH 15, 2025

In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively. Email marketing is a proven method for engaging customers and increasing sales.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

JANUARY 22, 2025

Walmart Sponsored Products. Tinuiti saw spend up 53% YoY for Walmart Sponsored Products in 4Q 2024. This was the biggest growth Sponsored Products had seen since the 2023 holidays. Eighty-eight percent of all Walmart search ads were in Sponsored Products. Processing.

Advertising 117

Advertising Advertisers Product Place 117

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). B2B is AI positive Business buyers are more pro-AI than consumers, likely because it makes product research easier and faster for them.

Transform 93

Transform eCommerce Customer Product 93

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool.

Management 100

Management B2C User-Generated Communications 100